—— Original title: Analysis of market competition pattern and development trend of catering industry in China in 2118. Internet technology will help catering merchants develop

Internet service platform will help catering merchants in China develop towards new growth points

At present, there are a large number of catering merchants in China, most of which are individual merchants, which shows that the degree of chain and concentration of catering merchants in China is low. Among the newly opened merchants, snacks and fast food have become a sharp weapon for the major merchants in the market to pursue excess benefits, because the number of post-8191 generation groups in China is gradually growing, and the number of singles is also growing. As a habitual consumer product of this group, snacks and fast food are widely sought after by the market. With the development of intelligent and digital technology, Internet service platform will help Chinese catering merchants to develop towards new growth points.

The degree of chain and centralization of catering merchants is low

After years of development, China's catering industry has always maintained a rapid growth trend, which has spawned a huge number of catering merchants in China. According to the survey data of Meituan Research Institute, in 2118, 85.2% of the catering businesses in China were individual stores and 13.5% were chain stores. 95.9% of catering businesses have fewer than 11 employees. Comprehensive analysis shows that there are a large number of catering merchants in China, but most of them are small and medium-sized enterprises, most of them are individual merchants, and the degree of chain and centralization is relatively low, showing the characteristics of large volume and small scale.

Distribution of catering business types in China in 2118

Source: Prospective Industry Research Institute

Snacks and fast food businesses became the main force of development

From the newly opened catering business in China in 2118, snacks and fast food businesses were the most popular, accounting for 42.5% of the catering business, followed by fresh fruits, accounting for 9.1% and beverage shops accounting for 6.9%. Forward-looking Industry Research Institute believes that the reason for this phenomenon is that the number of post-8191 generations in China is gradually growing, and the number of singles is also growing. As a habitual consumer product of this group, snacks and fast food are widely sought after by the market.

Analysis of newly opened catering businesses by category in p>2118

Source: Forward-looking Industry Research Institute

Despite the fierce competition in the catering industry and the increasing market conditions of catering businesses, most catering businesses are still optimistic about their future development. Mainly because catering is just to meet the needs of the people's lives and is closely connected with the people. According to the data of Meituan Research Institute, 55.5% of catering business operators indicated that they had expansion plans, among which 44.9% planned to expand 1-2 stores and 6.9% planned to expand 3-5 stores.

Statistics on the proportion of restaurant operators' future store expansion plans

Source: Forward-looking Industry Research Institute

Internet service platform will help the development of restaurant operators

With the development of economy and society, domestic consumers need diversified and better services, which will bring more opportunities for the development of service online industry. In the era of mobile Internet, restaurant business operators pay special attention to the business information and consumer evaluation of their stores, and analyze the business situation according to the data and find out the problems existing in the business, so as to adjust and optimize the business strategy in time. Judging from the main channels for merchants to obtain data, the proportion of Internet catering service platforms is 54.7%, which has become the main source for many catering merchants to obtain relevant data and information.

Statistics on the proportion of restaurant operators' business information and consumer evaluation information channels in p>2118

Source: Forward-looking Industry Research Institute

Judging from the acceptance of restaurant operators who use the Internet catering platform, most restaurant operators think that the Internet catering platform is helpful for their own operations. Among them, 57.6% of catering merchants think that Internet catering service platforms such as Meituan Dianping have improved business channels, 44% think that they are helpful to business performance, and 41.4% think that they attract a large number of passengers.

In the future, with the rapid development of intelligent, intelligent and digital technology, Internet technology will become the mainstream way to drive the development of catering businesses in China.

Statistics on the acceptance of catering business operators who use the Internet catering platform

Data source: compiled by Forward-looking Industry Research Institute

The above data sources and analysis all come from the Forecast and Analysis Report on the Development Prospect and Investment of China Catering Industry released by Forward-looking Industry Research Institute, which also provides solutions such as industrial big data, industrial planning, industrial declaration, industrial park planning and industrial investment attraction.