from the optimization point of view, the website's inclusion has a great influence on the keyword ranking and traffic of the website, but the spider of the search engine must have the function of content filtering, and it is impossible for any content to be displayed in the search results of the search engine. In order to improve the website's inclusion, we must know in detail what content the spider of the search engine likes and what content it rejects. From the search engine's point of view, the search engine must want to give priority to the content that can better meet the needs of users. For some novice SEO, it may be thought that the keywords set by the website have a ranking, which proves that the website has been very successful. But for some great gods who have been in contact with SEO for a long time, the keywords set on the homepage of the website are of little value even if they have a ranking, because most of the traffic of a website comes from the long-tail keywords in the thesaurus, even the brand words of the website. To make our website have more long-tail keywords, we must first ensure the inclusion of our website. So, today,

1. Content quality

If we want the content updated on the website to be collected by spiders immediately, we must first ensure the quality of our website content. There are many factors to measure the quality of a website content, such as the originality of the content, the number of words in the content and whether the content is valuable. High-quality content will naturally be collected by search engines quickly. However, even if the high-quality content included in the website has no trust, it will not be ranked. For example, Xu Changguo's blog insists on updating the original high-quality SEO technical content for everyone every day, and it has been included by Baidu on the fourth day of the blog's launch. And it ranks the two keywords of Harbin website optimization and Harbin SEO, while the time for the new website to include internal pages is generally kept between 2-3 months. For example, one of my friends' stops in www.lieqi8.cn, paranormal, has only been online for three months, but it has always insisted on high-quality articles, so now all the rankings are good, so the content is inevitable for the royal family.

2. Trust

For a website, weight and trust are the most important, but many people only care about the weight of the website and don't care whether the website has trust. It takes nine days for a new website to get the weight at the earliest, but the trust of the website has to be cultivated from beginning to end. Although sometimes some wrong operations will lead to the demotion of the website, the credibility of the website will not be reduced because of the wrong operation. For a new website, The time for Baidu to assess a new station is between 2 and 3 months, and the optimization method of each SEOer is different, so this time is not necessarily, but most people's new station assessment period is between 2 and 3 months. The new website has no credibility during the period when it just went online, and the content we updated for the website will not be included by the search engine immediately. Instead, we need to maintain the credibility of our website for a long time to make the search engine trust our website, so that the updated content of our website will be included by the search engine immediately. The best way to maintain the credibility of the website is to update the content for the website regularly and stabilize the frequency of updating the content of the website. It is best to update a certain amount of content for the website every day.

3. Page layout

Page layout is a part of site optimization, and the page layout also has a great influence on the collection status of the website. For example, the internal chain of our website is chaotic, and even the home page has no link to the internal page. In this case, spiders will not enter your internal page through your home page, which means that the content updated on your internal page will not be captured and collected by spiders. In this case, the inclusion of our website will be reduced a lot, and if this kind of page appears on our website, it will also have a great impact on the optimization of our website. The page layout of the website is generally built according to the tree structure, that is to say, the main navigation of the home page is equivalent to the tree body, and all the links of the website should be connected with the tree body. This structure is the correct page layout and the way to build the internal chain.

4. Construction of external links

External links can not only play a role in transferring weight, but also play a role in draining and attracting spiders. Compared with websites with higher weight, spiders will crawl more frequently, while compared with websites with lower weight, spiders will crawl less frequently. In this case, even if our website updates high-quality content, it will not be immediately grabbed and included by spiders. Therefore, We need to send an external link to attract spiders to our website to grab the content of our website and collect it. Usually, we send a high-quality external link through a high-weight forum after updating the content in the station, and the spider will grab the newly updated content of our website through the external link, which will also bring additional weight transfer effect to our website.

5. Flattening

Websites are also divided into home pages and internal pages, and even internal pages exist. In this case, the website will have a primary and secondary distinction. When spiders crawl to our website, they must start crawling from the main floor first, while we update the content in the deep layer, which will be slower and greatly reduce the probability of crawling. If the content quality of our website cannot be guaranteed, When spiders crawl the content of our website, they find that the content in the station is junk content, which is highly repetitive. In this case, spiders will give up crawling your website halfway, so the chances of spiders crawling deep pages will be reduced. In this case, many people usually use a flat way to lay out the website. For example, Beauty is a typical flat layout website, and all the remaining pages are secondary pages except the home page, which will increase the chances of spiders crawling.

6. Unstable space

The stability of space often has a great influence on the collection of websites. If the spider crawls your website just when your space is in a state of collapse, the spider can't continue crawling your website, or when the spider is ready to crawl your website, and your website can't be accessed because of the unstable space, it will lose an opportunity to collect website content, thus reducing the number of websites. Therefore, in order to ensure that we

summary: website inclusion is very important for website optimization. Although there are many factors that affect website inclusion, as long as we try to avoid these problems in the process of website optimization, it will not affect our website inclusion. However, if you want the website to be better included by the inclusion engine and ranked, you should effectively improve the quality of the website content and the originality of the website content. Content spiders from pseudo original will never be ranked.