In response to this problem, the Hangzhou municipal government has decided to offer a reward of 1 million dollars for some colorful ideas to solve the problem. This article will discuss how to introduce more Hangzhou cuisine with local characteristics from the following aspects:
I. Research on consumer demand
To introduce more Hangzhou cuisine with local characteristics, we first need to have an in-depth understanding of the needs and preferences of consumers. Therefore, a market research can be carried out to understand the expectations and needs of consumers for Hangzhou food.
Through market research can understand:
1. What kind of cuisine do consumers like?
2. What factors are consumers more concerned about?
3. What are the problems in the restaurant industry?
4. What do consumers think about traditional Hangzhou cuisine?
5. How to create a new cuisine with local characteristics?
6. ...
Two, develop standards
When we understand the consumer demand, we can start to develop standards about Hangzhou cuisine. This standard can help restaurants to better introduce local specialties and also improve the overall taste quality and service level.
The following aspects can be taken into account when setting standards for Hangzhou cuisine:
1. learning traditional cooking techniques
2. describing Hangzhou flavors and specialties
3. exploring new types of cuisines, taking into account consumer demand
4. ensuring the quality of ingredients and compliance with safety standards
5. evaluating gastronomic taste and satisfaction
6. expanding the range of cuisine that can be produced in Hangzhou. p>
6. Expanding the Hangzhou food market and promoting tourism
7. ...
3. Innovate Hangzhou Cuisine
Innovation is indispensable as the traditional Hangzhou cuisine may be too monotonous or too greasy in the eyes of some consumers. We need to explore some new types of cuisine in order to attract young people or foreign tourists.
Some innovative ideas are as follows:
1. Hangzhou's local snack-Egg Dumplings: a popular and respected snack, find a tasty serving in Grandma's House or South Star Garden.
2. Hangzhou Tianxiang Black Tea: with its light osmanthus aroma, mild tea flavor and unique color, Tianxiang black tea is very popular.
3. Hangzhou Oil Gluten: Made from wheat flour, corn flour and canola oil, it is crispy on the outside and soft on the inside.
4. Hangzhou Glutinous Rice Dumplings: with various flavors such as lychee leaf, osmanthus, walnut, etc., it is an indispensable food during the Spring Festival.
5. ...
Four, promotion and publicity
When we launch a new type of food with local characteristics, we need to actively promote and publicize it on the network and media. We can invite some big V or food critics to come to taste and evaluate these new types of food, and put their evaluation on social media.
Additionally, the following measures can be considered:
1. Introduce the concept and promote it in offline presentations
2. Promote it online to attract more attention
3. Organize events in collaboration with other restaurants or travel companies
4. Title or sponsor large-scale cultural or art events
5. Create a new, interesting and intriguing food menu. Interesting and intriguing food robots or exhibitions
In short, the introduction of local characteristics of Hangzhou cuisine requires market research, standard setting, innovation and promotion of publicity these steps. At the same time, it needs the support and cooperation of all parties, and only through cooperation can we succeed.