with the increasingly fierce competition in the catering industry, many businesses have made moves to stand out from many catering enterprises. However, there is often no good marketing method, which leads to the opposite effect. Membership marketing, a novel marketing method, came into being under this welcome. The essence of membership system lies in the integration of services, interests, communication, emotions and other factors through customer loyalty plan, so as to provide members with a unique interest combination with high cognitive value, thus establishing a long-term relationship with customers based on feelings and trust.

At present, many catering enterprises are carrying out membership marketing. However, the reality is that the membership marketing implemented by many catering enterprises is only superficial, and 91% of the membership is based on special offers, discounts, integral discounts and other activities. Strictly speaking, such "membership marketing" can only be regarded as a disguised price reduction, just a very simple means of promotion, lacking the depth and richness of membership marketing, unable to establish a long-term trust relationship with customers and unable to really maintain the effect of customer loyalty. So how should the catering industry implement membership marketing? The following store-to-store membership software xiaobian analyzes the membership marketing of the catering industry for you.

To implement membership marketing in catering enterprises, it is necessary to strengthen the knowledge and understanding of membership marketing, especially for decision makers. At the same time, it is necessary to design a better membership management system first, and then implement it effectively and continuously.

1. Design a membership-based customer management system suitable for your own catering enterprises;

2. Develop member customers and record their consumption records;

3. Analyze the consumption data of member customers through relevant software, classify member customers, and carry out marketing activities for different types of member customers;

4. Analyze the input-output ratio of member marketing activities to improve the shortcomings in member marketing activities.

At the same time, catering enterprises should pay attention to these problems when implementing membership marketing:

1. Analyze the consumption information data of member customers, so as to understand the consumption preferences of different member customers and lay a good foundation for personalized and humanized service of enterprises;

2. Pay attention to communicate feelings with restaurant member customers regularly, such as monthly telephone greetings, birthday invitations of member customers, small holiday gifts, etc.

3. Pay absolute attention to the feedback information of member customers and deal with it in time, which shows that catering enterprises pay absolute attention to member customers; 4. Member customers are the best disseminators of the brand image of catering enterprises, so catering enterprises should pay special attention to their products and services;

5. Membership-based customer marketing is also a differentiated marketing strategy. It is necessary to make member customers feel the value difference between themselves and ordinary customers, so as to enhance their loyalty.

If a successful catering enterprise does a good job in membership marketing, it can gain the following advantages:

1. Catering enterprises can establish a long-term and stable consumer market with the help of membership;

2. Membership system can cultivate a large number of brand loyal customers of catering enterprises;

3. The implementation of membership system can strengthen the interaction between catering enterprises and member customers;

4. Catering enterprises can find and guide customers' consumption demand by understanding the relevant feedback from member customers;

5. Membership system can improve the innovative development ability and service quality level of catering dishes;

6. Catering enterprises can directly obtain the first-hand information of catering market consumption by mastering the information of their members;

7. Membership strategy can maintain old customers, develop new customers and retain repeat customers.

With the continuous growth of China's economy, China's chain catering industry is developing towards collectivization, multi-store and multi-brand. At the same time, with the massive entry of foreign capital, management and brands, China's chain catering enterprises are developing towards diversification, segmentation and personalization. It is an inevitable trend for chain catering enterprises to establish a modern information management system. Therefore, catering enterprises should adapt to the development requirements of the times, keep advanced and practical, and keep pace with the times. Store-to-store catering member management software combines the successful experience accumulated in the world, integrates various related products, and conforms to the development trend of chain catering industry in China.