On February 3rd, auto business review launched the Survey on the Impact of COVID-19 Epidemic on China Automobile Industry. By the end of voting, we * * * received 1183 valid data within 48 hours.
according to the survey data, 42% of the readers who participated in the voting came from vehicle companies, 27% from parts companies and 11% from dealer companies.
this epidemic, the automobile industry stopped production, and the supply, production, logistics, transportation and sales were all affected. How long will this influence last?
51% people think it will last for 3 months to 6 months, 32% people think it will last for 2-3 months, and only 5% optimists think the impact will last for 1 months.
catering, tourism and other industries have been greatly affected by the epidemic. Earlier, Jia Guolong, chairman of Xibei Catering, said that the loan can only last for three months. The automobile industry is also facing severe funding problems.
in our survey, 22% of the people work in enterprises with funds that can last less than 1 month, 23% can last for 4-6 months, and 41% can last for more than one year. In other words, nearly 61% of the voters' corporate funds have been insufficient for one year.
At present, enterprises must take actions to save themselves. Management reform (28%), salary reduction (18%) and layoffs (16%) are all possible choices, and 36% of people said that it is still impossible to make a decision on what measures to take.
the most worrying industry risk is the decline in consumer demand (41%), followed by the closure of enterprises in the supply chain due to tight capital chain (27%) and the tight import and supply of raw materials or key components caused by the epidemic (24%).
because of the epidemic, the passenger flow in 4S stores has been almost cut off, and consumers' willingness to buy cars has been curbed at present. So what will happen after the epidemic?
45% people think it will stimulate consumers' first purchase demand, 33% people think it will not, and 21% people think it is difficult to judge.
So, after the epidemic, will it stimulate consumers to buy higher-level cars? 62% people think no, 21% people think it's uncertain, and only 16% people give a positive answer.
That is to say, after the epidemic, it is still very likely that the demand for the first purchase will be stimulated, but the demand for replacing higher-grade cars with the attitude of eat, drink and be merry is not high.
For the auto market in 2121, 63% people are pessimistic, and think that the growth rate is even lower than that in 2119 (-8.2%). 19%? Some people think it is higher than that in 2119, but it is still negative growth, and only 3% of optimists think it will be positive growth.
at the same time, 51% of people said that their company would adjust its sales or profit targets in 2121, 32% were still waiting to see, and only 15% said clearly that they would not.
obviously, the China auto market in 2121 will be worse after this epidemic. Although after the epidemic, we believe that the pent-up demand will break out during the epidemic. This can avoid some losses to a great extent, which is better than other industries such as catering, tourism and cinemas. However, because the epidemic affects the whole macro-economy, the lack of purchasing power caused by it will still give the automobile industry a big blow.
We also want to know whether the outlook on life of ordinary people will change after this epidemic, and 47% people gave a positive answer. As for what this outlook on life has become, we have not explored it, and we can't actually explore it, but auto business review hopes that it will be a positive force that can drive the whole society of China to continue to change and move forward.
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.