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The Brand Story of King Hans
1In the autumn of 1993, Mr. Sun, the founder of Golden Hans, then the director of Meixi Winery, visited Munich, Germany, and participated in the Oktoberfest in 10. After visiting and tasting different styles of beer brewed by dozens of local beer houses, he was deeply attracted by the unique brewing method, taste and unique style of homemade beer.

1At the beginning of 994, Sun Yiran resigned as the director of the state-owned brewery, and invested with several like-minded partners to establish Hande Brewing Equipment Co., Ltd. (predecessor of Hande Group), which opened a brewery integrating homemade beer and catering. The production technology of homemade beer was introduced from Germany, German brewer Hans. Muller was heavily hired as a wine-making expert. After countless days and nights of hard work, at the beginning of 1995, the first barrel of homemade beer with typical German style was born. In memory of German brewer Hans. Muller, the homemade beer was named "Hans draft beer" and the beer house was named Hans Brewing House.

In 2000, Hande Group decided to increase its investment in the catering chain industry, and in the autumn of 20001,it invested in Harbin Jinhansi Catering Co., Ltd. and established the first beer barbecue restaurant integrating draught beer, South America barbecue and Chinese and Western buffets. In order to reflect Hans' spirit of self-transcendence and enterprising, the restaurant was named "Golden Hans South American Barbecue"

Enterprises take into account the interests of society, the state, employees and shareholders while developing. Jin Hans strictly abides by "the most effective means to mobilize the enthusiasm of enterprise personnel, not the profit target but the contribution to society", actively participates in national charity and various social welfare activities, and pays attention to community affairs. To this end, Jin Hans has been widely recognized by the society.