In the past 10 years, we cried out every day to be a national brand, but there were not many truly successful and internationally competitive brands.

In the past, brand strategy was to invite stars online, advertise or do some social planning. Despite all these influences, Ye Guofu still emphasized the core elements of products when talking about brand strategy.

Go in four steps:

The high cost performance of products is popular all over the world, which is also the reason for the rapid expansion of famous products in the world, which has been explained in detail in the previous article.

Here, Ye Guofu talked about the changing process of people's understanding of commodities, that is, the richer countries and regions are, the more cost-effective, and the less developed regions or newly-started regions believe in the so-called "one penny gets one share".

Therefore, it is cost-effective and can bring its own "flow".

Choosing a good location and opening more stores is the normal state of all consumer goods and catering industries. Even a giant like McDonald's recently announced plans to open a store quickly in China.

Famous products are no exception. Only by opening more stores can more people buy cost-effective products, and through the construction of internal storage system, goods can be turned around faster and the supply can be guaranteed.

According to Ye, the number of WeChat fans of famous products has exceeded 20 million.

Now you can ask your friends around you, the popularity of famous products is already very high. What is the reason? It's very cheap (good quality doesn't need special mention).

Moreover, Mingchuang's WeChat membership system was launched very early. Although Ye hasn't figured out how to socialize, he has laid a very solid foundation for the fame and creation of fans.

Here, we can think about the rise of national brands in recent years, Huawei, Xiaomi and DJI, which one is not spread by word of mouth? Of course, word-of-mouth communication is still a product.

Through the above three parts, we can finally integrate the brand and enhance the brand power. If you look at the changes in the development of goods around you now, you will find that the brand effect is not as strong as before.

Many niche brands you don't know are quietly rising. The market segment is doing well. China's market is big enough and becoming more and more transparent. The products you use are no longer dependent on the brand.

Another point here is that once consumers can get through the information road of goods, then the brand actually has no meaning. Before, the brand was very important because of the asymmetry of information, and everyone was willing to believe in the brand.

There is another detail worth mentioning. Ye Guofu is full of affection for the times. In his speech, he said many times that the party and the government make the motherland strong and the nation prosperous, which is also very beneficial to entrepreneurs in China. Maybe everyone can feel the change.

Speaking of dry goods, go to the front page.