In the face of this change I think supermarkets should not back down, but take it on the chin and aim to change the landscape of the restaurant industry.
I think there will be a lot of room for development in the telephone and online dinner ordering business, where each supermarket can inform consumers of the combination of dinners they can offer through beautiful posters and web pages, and all the consumer has to do is TEL
or
the supermarket, and the supermarket will deliver a freshly prepared dinner to your home.