Before making a plan, the restaurant operator must know whether the whole renovation of the restaurant has been completed. Are restaurant operators and service personnel all in place and able to perform their respective duties? Can you ensure the normal operation of the restaurant? Is the relationship between local fire control, industry and commerce, urban management, sanitation and other units in the restaurant well coordinated? Restaurant operators should make sure that all these have been completed when making plans before they can move on to the next step.

Two: determine the specific opening time and theme.

What is the specific activity time of this restaurant? The format is: xx, xx, xx-xx, xx, xx, x days.

What is the theme of this restaurant program?

For example. "Pies fall from the sky, hot pot is free", "opening a shop is very favorable, 20% off the audience, drinks are free" and so on. According to the content of your own restaurant, it is best to use some gimmicks to attract the attention of the public.

Three. Determine the budget for this activity.

Budget of materials and funds needed for this activity (preferably in tabular form for statistics)

Four: Pre-planning and preparation of activities

1. The quality of the dishes must be guaranteed.

The basis of a restaurant's operation is the dishes. Therefore, before opening, restaurant operators must strictly control the dishes to ensure the taste and characteristics, so that customers can have a good time on the opening day and feel that the restaurant is very distinctive.

2. Ensure the service quality of the restaurant.

Restaurant service is a very important issue, and the service attitude of the restaurant is the facade of a restaurant. How to ensure that the service quality is not discounted on the opening day, the restaurant service is orderly, and customer complaints are reduced. These should be well trained in the early preparation.

3. The cooperation between the front desk and the back kitchen must be tacit.

Service speed is also an important part of restaurant customer experience. Good cooperation between the front office and the back kitchen will speed up the delivery of dishes in the restaurant, ensure the dining experience of diners and ensure that there are no mistakes in serving. All these help to give customers a first impression of the newly opened restaurant.

The atmosphere in the store was created and set off in the early stage of opening.

The establishment of the overall activity style of the restaurant includes napkins, chopsticks sets, ordering cards, coupons, DM sheets, POP posters, balloons and so on. And we must make full preparations in the early stage of opening. In terms of hall layout, we should also highlight an activity atmosphere as much as possible, including posting posters and banners. In particular, the specific discounts involved in activities should be displayed in eye-catching colors and fonts, and employees should try to dress appropriately if possible. In fact, regardless of the size of the restaurant, dressing will give people a sense of neatness and professionalism, which will leave a better first impression on customers when the restaurant opens.

The atmosphere outside the store can be created and contrasted. If you are outside the store, you can put some flower baskets, balloons and POP posters to attract customers to stop and watch. You can also put an air arch, the size of which depends on the size of the restaurant. The content of the memorial archway can be written as "* * hot pot, the first chain store in China is grandly opened". An air column is placed next to the arch, and two vertical banners are attached to each balloon. Content: Warmly celebrate the opening of XXX fire chain store; There is a 20% discount on the audience, and drinks are free. (one positive and one negative).

In addition, you can find a conspicuous position to make a cloth. Content: The first chain store in China was grandly opened! Big reward for opening: 20% off the whole audience (dishes), free drinks and XXX hot pot, and the gifts can't stop. Activity time: 201711-20171.

One thing must not be forgotten, you must write a note to facilitate the adverse impact of the change of activity plan on customers.

For example: Remarks: Discount, giving away dishes, issuing VIP cards or free drinks are also acceptable. No other publicity details. The right to interpret the event belongs to the store.

Step 6 advertise

According to the specific situation of your restaurant, choose the advertising platform that suits you. Large restaurants can advertise on local TV stations and newspapers. Smaller ones can give some money on the local big V platform for them to help you promote, or they can send out some leaflets and the like. For flyers, one day1000-2,000 copies, and three days is about 3,000-6,000 copies.

I won't elaborate on the importance of restaurant opening. Operators must make a complete activity plan before opening to ensure the normal activities of the day. Don't forget to record information feedback after the activity, and constantly sum up your own shortcomings in order to run the restaurant better.