With the positive development of economy and the continuous improvement of people's living standards, people's demand for snack food is increasing day by day, which promotes the rapid development of this market. According to the survey, the snack food market has a huge development prospect and is in the position of sunrise industry in the food industry. Luwei has been deeply loved by the public because of its mellow taste and convenient eating. According to official statistics, the consumption of halogen products accounts for nearly 10% of catering consumption, reaching more than 1000 billion yuan every year, increasing at a rate of 30% every year. At the same time, experts pointed out that "at present, the national marinated cooked food market has become a trend, and the market share of 5 billion is waiting for these enterprises to carve up, and it is still growing at a rate of 20% every year." This shows that Lu Wei's market potential is huge, so we study Lu Wei's market. After our team's preliminary research, we think that the spicy duckling franchise store has great potential, and then we analyze it.

2. Introduction of Spicy Duckling Company

Beijing Qisheng Brand Management Co., Ltd. is a snack food chain company integrating food innovation, brand marketing and investment cooperation, specializing in the technical development and cultural promotion of halogen products. The company consists of a group of senior R&D personnel specializing in catering and food science research and experts in the field of chain operation and market actual combat. Over the years, the company has been committed to the R&D, production and packaging system of North-South flavor halogen products, and successfully applied modern fresh-keeping technology to the packaging of snack foods such as duck goods, effectively extending the fresh-keeping period of food and creating a brand-new business model of "no production, national distribution".

Our company combines the new concept of O2O e-commerce with the traditional resource advantages of food processing industry, introduces the joining mode, and opens up ground channels all over the country. Redefine the product, service, cost and logistics system with science and technology, and establish a brand-new business model combining e-commerce and joining in the unified distribution of leisure products nationwide.

Our mission is to "understand the entrepreneur's heart, help the entrepreneur's strength and realize the entrepreneur's dream", take the inheritance of Chinese food culture as our responsibility, and take "devote ourselves to the success of every customer" as our core values, and become the leader of the snack food chain industry in China. Is willing to work with those who are interested in this, and * * * hand in hand to create the future.

2. Mode of operation

According to the modern enterprise operation mode, the company adopts franchise chain operation strategy, unified store image, unified management system, unified delivery to store system and unified brand promotion. The company actively puts advertisements in major commercial newspapers all over the country, strictly controls the quality of products, and ensures the high quality and unique taste of products. Pioneering and enterprising, we are committed to building a chain commercial aircraft carrier that "creates industry standards and leads the development of the industry". After learning about its office, the operation mode of its spicy duckling is: nationwide distribution, MINUS the cost and time of operator's material selection and production. There are 27 core distribution outlets in the country, and finished products are delivered to stores by plane and refrigerated trucks. At present, most franchisees do not need logistics fees.

3. Product introduction

"Spicy Duckling" is made by secret recipe, supplemented by more than 40 kinds of pure natural Chinese herbal medicines and seasonings. It was made in four different periods. The whole production process goes through 39 processes, and the layers of processes are strictly controlled. Even the bones can be tasted, and it is recognized by consumers for its unique spicy and delicious fragrance. Spicy ducklings not only sell duck products, but also have a wide variety of products. It always includes three series of products:

1. Duck products: duck neck, duck tongue and duck head.

2. Vegetarian products: bean skin, yuba, Flammulina velutipes, etc.

3. Seafood products: prawns, seaweed, crab legs, etc.

At present, we are looking for distributors all over the country. The company can provide franchisees with 40 different styles of products. At the same time, the spicy duckling constantly innovates and launches 2-3 kinds of new products every month, which can always give consumers unexpected delicious food.

4. Join the cooperation policy

You know the relevant conditions for joining, please make a rough judgment and evaluate whether you are suitable for running tasteless projects; At the same time, the Spicy Duckling Company will also comprehensively evaluate your relevant conditions in the early stage to judge whether you are suitable for operating the Spicy Duckling Project, which is a mutual selection process:

1. Have a strong sense of entrepreneurship and spirit of struggle, and be able to devote themselves to the cause of "duck neck";

2. Recognize the business philosophy and management mode of "Spicy Duckling";

3. Have certain social relations and public relations skills;

4. Have certain project funds (according to the scale of joining);

5. Accumulated some marketing management experience.

As long as you have the above conditions, we warmly welcome you to join the spicy duckling project and share the wealth opportunities brought by this popular delicacy!

Business Cooperation * * * Win Plan 21. Analysis of Cooperation Background

O2O (Online To Offline) refers to combining offline business opportunities with the Internet, making the Internet the front desk for offline transactions. This concept originated in America. In 20 13, O2O entered a high-speed development stage and began the localization and integration of mobile devices. As a result, the O2O business model came into being and became a localized branch from online to offline.

Since the concept of O2O appeared, Internet giants such as Baidu, Tencent and Alibaba have laid out 020 in succession, Taobao launched Taodian takeaway, and Public Comment and Meituan.com successively set up takeaway departments. Take-away O2O became popular in xx.

After the development of the concept of O2O, all walks of life are trying O2O. As a service industry, hotels are constantly trying their own O2O road. Among them, Pudding Hotel is the representative of O2O. After the deep layout of O2O, the revenue of Pudding Hotel increased by 50% year-on-year, and the profit increased by 300% year-on-year. It is estimated that the revenue in xx will exceed 654.38 billion yuan.

Using internet thinking to manage hotels is a breakthrough weapon for the decline of profitability of budget hotels today, and it is also an important prerequisite for the success of pudding hotels. Only by managing customers with heart and maintaining old customers with emotion can we create our own characteristics and stand out in the red sea of hotels today!

Second, the company profile

I Rice City White Collar Fast Food is a sub-brand of Fujian Good Catering Brand, and it is a brand-new brand of O2O Catering with good catering layout. The purpose is to create a brand-new consumption habit of the take-away industry by using O2O and Internet thinking. The company mainly provides catering services for small and medium-sized hotels, Internet cafes, shopping malls and other commercial places.

I Rice City White Collar Fast Food is also the only WeChat O2O takeaway fast food company in Ganzhou. The main members of the team come from well-known catering enterprises such as Haidilao, Ganqi Food, Ling Huchong and Dashi. Now the company mainly sells fast food outside to show the great charm of O2O in the form of food delivery.

The company has a food delivery team of 12 people, and strives to deliver delicious food to customers as quickly as possible. I-meter take-out has always been adhering to the business philosophy of "nutrition, delicacy, health, good quality and low price", based on home cooking and Jianghu cuisine, absorbing the essence of "four major cuisines", bringing forth the old and bringing forth the new, making high-end dishes popular and food fast-food.

Three. Introduction of cooperative projects

Since entering Ganzhou, it has signed strategic cooperation agreements with more than 20 budget hotels such as 7-day chain, Home Inn and Hanting Hotel. I will work with you to provide more and better services to our guests in the form of O2O.

In order to provide better service to guests and make up for the shortage of hotel catering department, our restaurant has launched the hotel takeaway service. Guests staying in the hotel can order food directly through WeChat, or by telephone, qq, Weibo, etc. Let guests feel the convenience and speed of the hotel, give customers a good image, and it is easier to retain customers, thus achieving the profit target of the hotel.

Fourth, the way of cooperation.

By placing an I-rice well-designed take-out card in the hotel room, guests are guided to order food through WeChat, which reflects the hotel's service concept of caring for users.

In order to achieve the goal of mutual benefit and win-win cooperation, the hotel will give a certain commission income to every meal ordered by hotel guests.

Verb (abbreviation of verb) cooperative contact method

Mr. Hu, Cooperation Manager of Takeaway Department:

Business cooperation * * * Winning plan 3 I. Goals and objectives

Push "Tianyuantang" bee industry to Guangzhou market, and make it stronger and bigger.

Second, the way of cooperation.

There are two ways for general manufacturers to explore unfamiliar markets: one is to set up offices, and the other is to set up distributors.

According to the actual situation, the cooperation mode between Party A and Party B is the combination of offices and dealers-dealer-style offices. This can not only make use of the verticality of the office for effective overall management, but also give full play to the fighting capacity of dealers.

Third, the steps of cooperation

① Step 1: Select a site and set up a specialty store ("Tianyuantang" Bee Industry Image Store).

Target time: July and August, 20xx.

(2) Step 2: Products enter and surpass the market, and improve product sales channels.

Target time: September 20xx to 65438+February 20xx.

③ Step 3: Set up an online shop.

Target time: September 20xx

④ Step 4: Set up a company to expand foreign trade and other businesses.

Target time: September 20xx

⑤ Step 5: Chain operation of Guangdong "Tianyuantang" bee industry.

Target time: 20xx years 1 month.

Fourth, advantages

(1) strong product research and development capabilities and resource advantages, and strong strength;

② It comes from the "Hometown of Bees in China" and has a certain brand appeal;

(3) The enterprise is in a period of rapid growth, with a large development space;

④ The enterprise has won many honors in the industry and will soon obtain QS certification;

(5) Brand awareness has not been fully opened, and competitors have not paid enough attention to it;

⑥ The products are rich in variety, beautifully packaged and low in price, which meets the needs of citizens' popularization;

Advantages of verb (abbreviation of verb) b

Loyal and reliable, with a good concept of cooperation;

2 understand the service, can bear hardships, and have certain market maintenance and development capabilities;

(3) Familiar with media operation, good at public relations, and able to maintain a good brand image;

There is an entrepreneurial team composed of more than a dozen people behind;

There are many friends and alumni in Guangzhou, and the sales network is easy to expand (Wuhan University alumni are all over Guangzhou and have a certain social status).

Advantages of intransitive verbs after cooperation

The establishment of dealer-style offices can not only give play to the joint advantages of offices and dealers, but also give play to the resource advantages of both sides.

① Direct selling mode, with low purchase price, easy cost control and sales advantage;

(2) A can alleviate the financial, manpower, sales, management and other problems brought about by developing unfamiliar markets, and the market development risk is relatively reduced;

③ Party A can effectively control Party B's operation in Guangzhou market, which is convenient for collaborative management;

(4) A establishing its own sales channel in Guangzhou market is beneficial to the growth and long-term development of the enterprise;

⑤ A can get rid of the old model of relying solely on dealers. B timely feedback all aspects of Guangzhou market information, accelerate market response will help A grasp the market initiative;

6. Party B has a sense of belonging and honor, cherishes opportunities and has a high enthusiasm for market development. Party B can resolutely implement Party A's various price policies, sales measures and terminal promotion;

⑦ Both sides learn from each other's strong points, which is helpful to give full play to and make good use of product advantages and channel advantages.

Seven, marketing strategy

"Tianyuan Tang" bee industry entered Guangzhou, and made use of its late-comer advantage to carry out brand-new promotion. The marketing goal is not only to turn some customers of other bee products brands to "Tianyuan Hall", but also to aim at the huge potential customer market and develop in multiple ways and strategies.

(1) In establishing an image store:

A, opening an image store is different from opening a company. The retail-oriented business model and the purpose of brand image display determine the importance of store location;

B, decoration style should be strictly consistent with corporate brochure, the implementation of standardized decoration, procurement, decoration, retail;

C and B sales staff must undergo unified training to form the corporate culture style of "Tianyuan Hall".

(2) in the establishment of sales network, sales channels, the establishment of agents and distributors. ：

A. Develop the sales market and expand the sales network with Party B's existing personnel as the main force;

B, entrust an industry and trade company as an agent to let the products enter Guangzhou BC store smoothly;

C, find secondary wholesalers in non-staple food wholesale markets, professional websites and other channels, with the help of the sales network and customer resources of these secondary wholesalers;

D, using the network for terminal sales, such as Taobao, BBS, QQ group, etc. Conduct objective and interactive marketing. (At present, A has done a product sales survey in QQ group, and the effect is good. )

Business Cooperation * * * Bid Winning Scheme 4 I. Summary

With the continuous development of market economy and the differentiation of special commodities, there are more than 40 supermarkets and shopping malls in Shijiazhuang, and their stores are aimed at small commodity consumers. The limited shopping market demand is gradually saturated, and many traditional businesses are trying to get a slice of it without knowing how to start. Then, investors should change their investment direction and develop from "comprehensive" to "professional".

Investment discussion and business model

My investment suggestion is to build a large-scale, professional, high-middle-low-grade bedding shopping mall in Shijiazhuang through the goodwill of your shopping mall. The consumers are consumers from all walks of life and consumer market segments who need home textiles. Through my 20xx-20xx years of study and investigation, in Shijiazhuang, high, medium and low-grade large-scale professional bedding shopping malls are still a market blank. In 20xx, the home textile market has begun to rise quietly in Shijiazhuang, and major manufacturers have opened five home textile stores on several local main roads. Therefore, the construction of home textile plaza project will be a successful project.

Second, the project background and feasibility analysis

1. Market blank advantage

Now, from a national perspective, in other provinces and cities, such as Beijing, Shanghai, Henan and other places, the home textile market has gradually matured, and major manufacturers still adopt the agent distribution model and quickly occupy the market through the sales channels of agents and distributors. Powerful commercial enterprises make use of the desire of major manufacturers to occupy the market quickly and the blank of the initial market movement, and build high-,medium-and low-grade specialized and large-scale sales places for them according to the principle of "there must be a market when there is demand". Build a bridge between manufacturers and consumers. At the beginning of the market, the psychology of manufacturers and consumers is to build home textile plaza into the only place to buy and sell.

2. The market is facing the advantage of large demand.

From the perspective of consumer groups, the average age in Shijiazhuang is getting younger. There will be more and more young people of marriageable age, who are the main buyers of home textile products. Around us, we can see that they have a great desire to buy home textile products before they get married, but Shijiazhuang lacks professional places to buy home textile products. In shopping malls such as Shijiazhuang northbound and eastbound, the home textile products inside cannot meet the requirements of consumers in many aspects and choices. I set up this project just for their needs, and the majority of manufacturers have also noticed this. For example, Sega, Lorelei, Mercury and other manufacturers have quietly opened stores this year. After one year's operation, they want to achieve their goal of occupying the market at the wedding peak next year.

3. Advantages of environment and supporting services

In downtown Shijiazhuang, there are only five specialty stores, but there is a bedding market in Nansantiao. Will it pose a threat to this project I don't think it poses a threat. Because first, his shopping environment is relatively poor. The key to the traffic outside the market and the shopping conditions in the mall is the various services in the mall, which are far from meeting the needs of the citizens. As a result, consumer disputes continue. Secondly, home textiles in residential areas are designated as small workshops, which is the last choice for consumers without professional home textiles shopping places. Most consumers still rely on and demand professional shopping malls. Third, the unified revenue and expenditure of services and funds can be realized in the banking system and the postal system, which is convenient for consumers to buy.

4. Regional development and advantages of immigrant cities

The economic level of Shijiazhuang is not what it used to be, and the number of high-end consumers is gradually increasing. The demand for home textiles is also diversified and specialized. The transformation of villages in cities, the development of real estate, the prosperity of economy, the perfection and expansion of two wholesale markets and the maturity of various surrounding markets have attracted a large number of Chinese and foreign investors to Shijiazhuang, and the household registration policy in Shijiazhuang has also been liberalized, so more people have settled in Shijiazhuang. Then, if they want to settle down, they must have a house and the real estate industry will flourish. With a house, home textile products are necessary. Most of them belong to high-end consumer groups, and the rise of professional home textile retail places is inevitable and market demand.

5. Advantages of a wide range of production and consumption groups

The main body of our project is to build a high, middle and low-grade home textile mall. The purpose of the requirement is: anyone who needs home textile products will come to our shopping mall with satisfaction. Home textiles have a large profit margin and are very attractive to manufacturers and businesses. They have the motivation, the market has the demand, so we, as a bridge shopping mall, show its importance, and naturally we can easily get some profits and some relatively solid profits.

Third, the market prospect.

On the premise of stable economic development, during the period of 20xx—20xx, it is conservatively predicted that the development of home textile shopping malls will become a 30-degree competition year-on-year. The decisive factor for us to enter this market will be the recognition and support of suppliers and consumers.

1. Market distribution

Our main target markets include these three aspects:

1. High-end goods. Make full use of the popularity of domestic famous brands and expand the influence of our shopping mall in the market. Meet the needs of high-end consumers. This kind of goods accounts for about 30% in shopping malls.

2. Mid-range goods. This kind of goods account for a large proportion of consumers' consumption demand, and the suppliers of this kind of goods are mainly small and medium-sized formal knitting enterprises, so it is necessary to stipulate their product quality, quality and market fashion requirements. So let this part of the goods account for about 45% in the mall.

3. Low-end goods. Suitable for the needs of consumers with low living standards. The requirements of this kind of goods are higher than those of other kinds of goods. Ensure its quality while ensuring a lower price. The suppliers of this kind of goods are mainly some small formal knitting factories. Don't give up quality requirements in pursuit of low prices. This kind of goods accounts for about 25% in shopping malls.