Current location - Recipe Complete Network - Catering franchise - Why Shangri-La is recognized as one of the finest hotels in the world
Why Shangri-La is recognized as one of the finest hotels in the world

The hotels are as follows:

In short, both internal and external factors*** have contributed to the success of Shangri-La Hotels. The success of Shangri-La Hotels and Resorts is due to a number of factors, such as unique brand naming and brand identity, scientific business management model, all-round brand expansion strategy, "people-oriented" corporate culture, three-dimensional marketing system and so on.

Introduction:

Shangri-La is the brand name of Hong Kong-listed Shangri-La (Asia) Limited, which is part of the Kok Group, owned by Malaysian Chinese businessman Kok Hak Nin. The name Shangri-La comes from James Hilton's novel "Lost Horizon," a paradise in the mountains of Tibet, China.

Since the first Shangri-La hotel in Singapore in 1971, Shangri-La has continued to expand internationally; with Hong Kong as its home base, Shangri-La is today the largest luxury hotel group in Asia and is considered one of the world's best hotel management groups.