# Planning # Introduction In order to ensure that things or work can be carried out correctly, it is usually required to make a planning book in advance, which can clearly define a general direction for an action. The following is a compiled TV program planning book, welcome to read!

1. TV program planning book

1. Column background and purpose

With the development of society and economy, people's educational level is getting higher and higher, and people are becoming more and more tasteful. Generally speaking, viewers often watch TV with entertainment and knowledge. In order to let the audience have a harvest while entertaining, this program is launched.

Our aim is to relax, stimulate creativity and interpret classics.

2. Positioning

Young people with certain knowledge and cultural accomplishment

3. Broadcasting time

Creative Classics is a daily broadcast column, which has won high ratings and a fixed audience.

every night at the end of the prime time of TV series, each file lasts for 31 minutes

every night at 9: 51 ~ 11: 21 (premiere)

the next day at 1: 11 ~ 1: 31 (replay)

4. Column process

Famous Drama Square: (11)

Daily Classic: (11')

Recommend a certain number of excellent movies, music, books, plays and so on every day.

Let the audience watch it on the spot and experience the mystery and classics

Creative Tips:

Life tips and tricks; Or introduce some things to gather the audience's association

This column can be conducted by reporters

You can add some animations (about the content of this concept)

This column needs to be constantly innovated, and it cannot be fixed too dead

A corner of the city:

A city often hides countless secrets. Similarly, there are always countless creative and exquisite shops hidden in a city. They need to be discovered and understood by more people. We need to "dig" them out, and maybe young entrepreneurs will help! ! It will open the minds of friends who are interested in starting a business and make it more creative.

5. Host style

A male and a female host partner

Temperament: humorous, lively, but not frivolous; Speaking has connotation, but it is not serious; Words are creative and funny.

6, program style

The program should be as exquisite as possible, and it should be endowed with aesthetic feeling as much as possible, instead of just a few people appearing in the camera monotonously. There should be more programs than people in the lens.

7. Staff

Moderator, 2 reporters (location host), several people

Photographer, 5 directors, several people

I, 1 planners (creative people), 2 screenwriters, 2 managers (external marketing), 8. Process and procedures

XX Theater can contact various producers. You can also make your own short play and broadcast it directly; Or find the classic and broadcast it directly.

First, find out the more classic things or books, music, films, art and so on that are highly praised by everyone, and show the classic parts to everyone, with the way of showing the host and introducing them at the same time (mainly showing)

Creative here needs location hosts, journalists, artists, creative planners and so on. Its content is tentatively set in the "column process", but it is likely to change after a while.

In A Corner of the City, viewers can be rewarded with prizes to collect the unique shops they found.

9. Sources of funds

We can contact the production company to carve our programs, such as classic short plays, into CDs and sell them in the legal market, and we can also compile the distinctive ideas in the programs into books or software and send them to the market for sale.

In addition, we can charge for programs like A Corner of the City, because our shooting has already advertised for businesses.

11. Forecast of the future

This program is not commercial enough, which may easily lead to insufficient funds. And do such a program must pay attention to innovation, pay attention to its classic weight. Therefore, we must not relax our vigilance. During the operation of the program, once there is a problem, it should be changed immediately to avoid hidden dangers.

2. TV program planning book

The first part of the original idea of program creativity

With the development of China's economy, the material life of the people in China has been greatly improved, and with it, people's spiritual and cultural needs have also shown an increasing trend. In recent years, the popularity of TV entertainment programs also conforms to this trend. Seven years ago, Hunan Satellite TV's Super Girl set off the talent show market in China, and various talent shows sprang up one after another. Problems also appeared, all kinds of crazy hype, cheap tears and endless sensationalism made the audience feel disgusted, and a piece of "entertainment restriction order" of radio and television also sounded the alarm of TV entertainment industry.

On the contrary, in recent years, Shanghai Satellite TV's China's Got Talent Show, Zhejiang Satellite TV's The Voice of China and Jiangsu Satellite TV's Career Go against the trend, abandoning the vulgar entertainment wave, achieving self-breakthrough in program design and advocating "positive energy". And TV entertainment programs should also bear the corresponding social responsibilities and guide the mainstream values.

under this background, our group discussed and designed a kind of program about contemporary college students, which is also the main concern of today's society and can attract the audience more. The main contents of the program mainly focus on the following aspects:

1. Walk into the campus, make a real appraisal of China universities (well-known foreign universities can also be introduced), rank in special aspects (such as academic atmosphere, social practice, community activities, etc.), and restore the audience a real university life.

2. Teams from universities are selected to participate in the program and compete (knowledge contest, team awareness, etc.), so that the winner can get internship opportunities from well-known enterprises. So as to guide contemporary college students to make a correct choice between mainstream values, their own employment and social reality. There is youth, dreams and a future.

3. Discuss the contemporary education system and college entrance examination system, and make suggestions for junior high school, senior high school and college students. Join interactive programs to help the audience solve problems and give corresponding suggestions.

The second part of the program will be revised after discussion.

The program in this column is divided into three parts:

1. Choose two universities, which can record VCRs or send location reporters to enter the campus, introduce the universities, truly reflect the university life, highlight the positive values (through active activities, knowledge discussion, rich extracurricular activities and other scenes), and the related problems (such as indulging in games, falling in love, neglecting studies, etc.).

2. Join relevant enterprises and select teams from two universities to compete. The main links are: ① group knowledge contest; ② team cooperation contest; ③ moral (you can debate and discuss the problems in universities) and social ability test (enterprises ask questions).

Scoring criteria: 25% are supported by SMS from the audience, 25% are scored by the on-site audience, and 51% are commented by the enterprise. In the end, the winning team can get internship opportunities in the enterprise. Advance to PK with other winning teams until the month champion, season champion and year champion.

3. Invite relevant experts or critics to comment on the players' performance and problems in the process, and discuss the current education system. Give advice to schools, parents, teachers and students themselves.

Part III Final Program Copywriting

Column Name: 2, 1, 1, 3

Program Type: Youth Reality Show

Program Duration: 71 minutes

Broadcast time: 9: 11-11: 11 pm every Saturday or Sunday, and it can be replayed

Broadcast mode: recording and broadcasting. The first part is recorded and broadcast, and the second part is live broadcast.

program orientation: to enter the university, introduce the real life of college students to people, reflect the quality of contemporary college students, help college students to establish positive mainstream values, help them to go to society, and let them better integrate into society.

audience: college students, as well as parents, teachers and students about to enter the university.

guest requirements: guests: educational experts and well-known entrepreneurs

audience requirements: audience: students, graduates, parents and other relevant personnel

moderator requirements:

(1) The moderator is required to be younger, with a fresh and natural style, which makes people feel close and energetic.

(2) It can guide college students to express their ideas freely, and play a guiding role for college students when appropriate.

(3) Humor is required to enliven the atmosphere.

Program advantages:

Ordinary entertainment reality shows have flooded, and breakthroughs and innovations are needed. The large number of college students has become a group of social concern, involving every family. This column provides some good opinions and suggestions for the establishment of college students' values and their own development, which meets people's interests.

Marketing strategy:

(1) Contact universities, publicize universities, and correctly treat the "useless theory of universities" to get the support of program content.

(2) Cooperate with relevant enterprises, invite business owners to be guests, and publicize the corporate image, so as to obtain funding for the program.

(3) advertising in prime time of our station; At the same time, cooperate with some large websites such as Sina Weibo, Renren, Tencent, etc. (websites commonly used by college students) for publicity;

business objective

in the near future: let people know about contemporary universities and contemporary college students.

long-term: lead the audience to deeply understand the situation of college students and their dreams and wishes, and provide them with help.

ratings goal: catch up with other reality shows.

Budget

Expenditure:

1. Accommodation, transportation and hospitality for the contestants.

2. Invite experts, and the enterprise will spend.

3. venue, equipment, stage, props and music production expenses.

4. Production cost of titles and VCR short films.

5. Employee salary expenses.

6. Production expenses for external publicity.

Revenue:

1. Advertising breaks, title revenue.

2. Income of the cooperative enterprise (for enterprise publicity).

3. Revenue of cooperative websites.

4. Audience SMS supports revenue.

5. On-site ticket revenue.

3. TV program planning book

Concept:

This column is "Fake News", so we should make a fuss about it closely. Attract users' attention and watch through the form of "fake" news reports, and then generate economic benefits. In the concept of China people, fake things are often associated with deception and immorality. Now, in order to make fake things acceptable to China people and make such a program on TV, we must first break this situation and make users love "Fake News", and finally. Starting from the fact that human nature yearns for joy and happiness, we might as well change our eyes and combine the April Fool's Day, a long-standing and far-reaching "fake news" in the West, with this column, so that the column of "Fake News" can produce the effect of "being foolish, happy and happy" and become the "April Fool's Day" in China.

If 1% of the people participate and everyone is willing to spend 111 yuan on Fake News, what a huge market this market will be. Therefore, when it is implemented, this column is promising, and more importantly, its main purpose is to enable all China people to find true happiness, which is a value that cannot be estimated by money.

Introduction:

Fake News is a powerful brand created by xx Company and fully promoted to make China people happy. This column combines the western "foolish music" spirit with China's profound oriental culture, making it possible to "fool all the people". In the mysterious eastern country, the launch of the column has made all people fall for it and be crazy about it. Because here, you may be a celebrity that attracts people's attention, or you may be a red and purple star hand or the dream lover of women all over the world. This is your stage, your world, and maybe it didn't happen at all, but we believe it will become your fact. "* * * Enjoy, be close to the people, you are the news protagonist" makes the world submit to everyone's feet, because everyone is their own host, which is our persistent motivation and the value of our existence. Under the heavy packaging of this column, the rumors of people all over the world make happiness spread every day, which is also the concept of our column: "Foolish, enjoyable, and enjoyable, and have fun"

Market analysis:

1. Target positioning: audiences all over the world.

2. Target segmentation:

Elderly customer group: presenting good memories. Through the ditch, the old people's memories of life are brought up, so that they can have fun and participate.

Middle-aged customers: presenting Lohas concept. Increase the consumption of entertainment spent by this group.

Young customer groups: reflect funny pages. Cultivate habits and provide the source power for the sustainable development of the market in the future.

3. Implementation approach:

Mainly: recording and broadcasting of TV programs.

auxiliary: the combination of various marketing methods.

4. Cost budget:

Based on the popularity of April Fool's Day, a traditional western festival, in China, a big fuss is made about it, so April Fool's Day is scheduled to be the first broadcast day of the program in 2119.

Cooperate with the product vendors around the traditional April Fool's Day Cultural Festival to achieve a win-win situation

Sponsor a merchant, such as the April Fool's Day greeting card manufacturer to negotiate. On xx TV, the column of "Fake News" focuses on the entertainment of the whole people. Now we see the reputation of your products and markets directly, and we specially choose to cooperate with you to promote the products for you free. All you have to do is to print "xx TV" on the products you produce.

Cooperate with communication operators

A short message costs 1,111 yuan, and sending 111111 * * messages costs 1111 yuan. Send it to the users of communication operators when April Fool's Day premieres. The content is as follows: "greetings+dear users, the short message you received was sent by the" Fake News "column of xx TV Station, and the whole people are entertaining. I look forward to the excitement. Please lock in the premiere of the column at 11 o'clock all day.