I learned from the office property office that there are more women in this office building, so the store chose a welfare that ordinary women will not refuse: fleshy potted plants. The market price of succulent potted plants is 20-30 yuan, and the actual purchase price of Guangzhou Fangcun Flower Base is 1 yuan, even less than 1 yuan. The store put small succulent potted plants and posters in the lobby of the office building. The user scanned the code and added WeChat, and the store staff gave them away for free on the spot.

(Add two points: ① If there are more than 3,000 people in the office building, put a QR code on the poster and add three micro-signal friends. If there are less than 3,000 people, you can directly put a personal micro-signal QR code. ② Add friends and set them to pass automatically. After passing, welcome messages and group invitations can be sent automatically, which can be realized by using tools such as micro-friend assistant and small U housekeeper. )

2 community fission

If the community of restaurants and bakeries is divided, it is necessary to control the source of users. The user of the seed user must be the user of the office building, otherwise it cannot be transformed. And be sure to do offline verification according to your cashier's situation, otherwise the restaurant will be blocked at lunch time. The specific operation method is as follows.

(1) As mentioned above, the added friends passed the verification on the spot, presented succulent potted plants, sent messages with tools on the spot, and told them to join the welfare group of the office restaurant. Various benefits will be notified in the group later.

② Doing activities in the WeChat group: 3 people collectively enjoy a 15% discount on working meals, and the activities last for 3 days.

(3) call on the guests to join the group and pull their colleagues into the group. During the event, the three people will show WeChat at the entrance of the restaurant to prove that they can receive a 15% discount on coupons within the group.

(4) The cashier will give a 7.5% discount when the consumer voucher is settled.

3 Active users &; Retain users

It is particularly important to control the key consumption nodes in the refined operation of restaurant community, such as10: 30-11:30 in the morning. At this time, everyone generally began to brew what to eat at noon; 14: 30- 15: 30 in the afternoon, which is the tea time for white-collar workers. Do regular activities at the right time and distribute benefits to promote activity and retention. These methods are as follows:

① During the three-day activity, a "grab the overlord's meal card" activity is launched on WeChat group every morning, and a certain number of cards can be collected to redeem the right of "free lunch", which can be realized through the lottery assistant applet. Pay attention to the daily limit and create a looting atmosphere. Only atmosphere can promote activities.

(2) launch word-of-mouth conversion activities for inactive users in the group, that is, launch customers who have consumed in the group to send photo comments and send free cards of praise sets. This activity is carried out four times a month, once a week and repeated for 3-5 days each time.

4 liquidation

The realization of restaurant baking shop is nothing more than eating in the hall and taking out food. We have seen that we use low-cost small gifts as seed users, use group buying to drain to stores, and continue to operate communities to do different forms of activities in groups to lock in customers. So, how to carry out take-away business in the community? When the number of people in the group reaches a certain scale, you can set up a takeaway applet to take orders, and recommend tools such as baking friends circle applet, gourmet version and delicious food. For shops that have just started trading, small programs are redundant and can be operated by group solitaire.

① In the morning10: 30-11:00, an announcement will be made in the group, and a menu will be sent to remind users to order. ② Use group solitaire to let users order food through solitaire. (3) In the early stage, push take-out in the group, and you can do activities such as "adding drinks, soup and side dishes" appropriately to encourage users to place orders. In the case of excellent quality, compared with the last mile delivery of the take-away platform, the delivery speed of this building is faster and it is easy to form a fixed consumer group.