Mid-Autumn Platform Activity Program Sample (General 8)
In order to ensure that the activities can be carried out in an orderly manner, it is essential to formulate the activity program in advance. How to develop the activity program? The following is my collection of mid-autumn platform activity program sample (general 8), welcome to learn and reference, I hope to help you.
Mid-Autumn Platform Activity Program 1
I. Purpose of the activity:
Through the Mid-Autumn Festival promotional activities and advertising to gather popularity, pull consumption, in order to increase the amount of sales revenue and profits for the purpose, on the other hand, in the consumers to leave a better impression, to strengthen the consumers and employees of the enterprise on the Swan Lake Restaurant confidence, enhance brand awareness and goodwill, and influence consumer brand loyalty.
Second, the theme of the event:
"The moon is full of the Mid-Autumn Festival night, the end of the world *** this time", Swan Lake to help you connect with the family
Third, the time of the activity:
9-18
Four, activity content
1, on-site riddle activities
dedicated a riddle area, in the activities of the site hanging riddles colorful lanterns (red lanterns) cages. All riddles, regardless of difficulty, will receive a 10 RMB coupon if they are correct.
The riddles can be displayed 10 times a day during the event and 20 times during the Mid-Autumn Festival.
The riddle board is a small wooden board, about the size of an amulet, with a simple appearance and collectible value. One side of the Swan Lake restaurant logo, the other side of the riddle, such as guests guessed, can be removed and sent to the prize collection office, while the riddle card is wrapped in a red bag to give to guests. (Swan Lake logo is also printed on the outside of the bag)
2, giant moon cake
Make a 2-meter diameter moon cake, placed in the hall to do publicity, in the 15th of August day to the site of the guests of each person to give away.
Prepare cameras and printers, such as guests want to take pictures with the giant moon cake or the theme of the layout of the area can provide services. The photo will be free for guests who spend more than 500 RMB, and other guests will be charged 5 RMB per person.
Contact the production of giant moon cakes in advance, if the restaurant can not produce, you can contact the field, as a publicity point of sale.
The giant moon cake to take an auspicious name, the specific name can be solicited from the community, by the newspaper for speculation. Determine the adoption of the person can be provided by the Swan Lake on the 15th of August reunion banquet a table, valued at 288 yuan.
August 15 evening after 7:00 p.m., in the restaurant consumption of guests can participate in the giant moon cake tasting activities. By the restaurant executives, staff and guests *** with the cake-cutting ceremony, unified delivery to the hands of customers. Cake-cutting guests can also wait for an honor, will cut their own cake, personally sent to the hands of family and friends, to express their deep affection.
3, send peace
Set up a Mid-Autumn Festival theme area in the dining hall to the moon, rabbits, Chang'e, Wu Gang, osmanthus, etc. as the theme of the layout, the production of materials for the foam and other items, surrounded by a courtesy bar, can not be approached.
In the hall of the decorative osmanthus tree hanging peace talisman, symbolizing peace, reunion, valuable. The peace talisman is a red silk with a small wooden plate, the production of novelty, each with its own characteristics. All the guests who consume in the restaurant can choose one of their favorite peace talisman and give it to their family and friends to bless peace and happiness.
The peace talisman is sent one per table and can be sold for $10 a piece if needed.
4, the family reunion banquet
By the head chef to launch the August 15 family reunion banquet set menu, from 288 yuan - 2888 ranging (according to the actual situation of the restaurant).
All the guests who booked the reunion banquet package below 500 RMB in the catering during the event were given a free fruit plate, a free photo with the set in the restaurant, and a free lantern riddle.
During the activity period in the catering booking more than 500 yuan reunion banquet package guests are free of charge a luxury fruit plate, Swan Lake mooncake gift box, in the restaurant for free with the set of photos, free guessing riddles.
During the event in the catering booking more than 1,000 yuan reunion banquet package guests are free of charge a luxury fruit plate, luxury Swan Lake mooncake gift box, in the restaurant free of charge with the set of photos, free to guess the riddle, you can hand-written blessing Kongming lanterns.
5, couple's banquet
By the head chef launched the August 15 couple's banquet set menu, from 58 yuan - 588 ranging (according to the actual situation of the restaurant).
The guests who booked the couple's banquet package are free to give a fruit plate, free photo with the set in the restaurant, free guessing riddles.
6, release lights
activity day at nine o'clock in the evening, made by the restaurant 50 red Kongming lanterns, burning in the sky. Anyone who orders a reunion banquet of more than 1000 RMB in the restaurant can write a blessing and hang it on the lanterns to symbolize the success of the harvest and the happiness of the year.
Or, if the release of flying lanterns program is not feasible, you can also consider changing, in front of the Swan Lake restaurant pool, put the river lanterns.
Fifth, the activities of publicity
1, near the entrance to the restaurant, the train station, bus station, placed outdoor advertising (outdoor advertising using spray paint-based, combined with the form of banners).
2, television, neighborhood banners and newspaper ads combined.
3, you can try a cell phone text message advertising, group sending focus on the original restaurant's old customers, pay attention to the use of appropriate language, the main introduction of the hotel's latest activities.
4, you can also use flyer advertising, but the quality of the flyer must be high.
Six, other recommendations
1, equipped with computers in the service hall, at any time to save some of the key customer information. The customer's information into the database (the key is the customer's name and cell phone number), for future promotional services (you can later refine this content).
2, the waiter and related staff to take some incentives to mobilize their work enthusiasm (later you can refine this content); in the hall to play some tasteful music; the speed of food must be fast; the hall does not need to be too luxurious on the layout, but should be beautiful and generous, showing the taste of the Mid-Autumn Festival.
3. Encourage advanced ordering, give 8.8% discount.
4. During the event, coupons can be used to retain old customers, maintain a good relationship with old customers, increase the turnover rate, and lay a good foundation for the upcoming National Day. Consumption coupons can be used from October 1, indicating the period of use, not redeemable for cash, not for sale and so on.
Mid-Autumn Platform Activity Program 2I. Activity Time:
II. Activity Purpose:
Shenglong Supermarket meets you in this wonderful autumn, September 8, "flowers and moonlight reunion, Shenglong send gifts even gifts! "With you **** degree of Mid-Autumn Festival, National Day Festival. Feel the fall brings harvest and mature charm.
Third, the theme of the event:
Flowering moon people reunion Shenglong send gifts to the joy of even
Fourth, the store display:
The store set up Mid-Autumn Gifts specializing in the area, in accordance with the brand of the mooncake, health care and wine categories of the positive display, designate a person responsible for the Gift promotion, the planning department is responsible for the Mid-Autumn Festival gift area of the decoration, the requirements in the store eye-catching, can attract customers purpose.
Fifth, publicity:
Mid-autumn stalls but the sales of the golden section, in order to quickly and effectively seize the market share, to the majority of customers and potential customers to send a wide range of text messages
Sixth, the content of the activities:
a heavy joy
A one-time purchase of 30 yuan, you can draw a "good luck", and the "good luck", the "good luck", the "good luck", the "good luck", and the "good luck". 30 yuan, you can draw "Mid-Autumn Gift Voucher" 1, 60 yuan 2, a single receipt up to 5;
A. Purchase of specified types of moon cake gift box, this gift certificate can be offset 3 yuan; (This coupon is limited to the use of activities during the period)
Specified varieties of moon cakes:
B. Purchase of health care products or wine (specified commodities) Can be used against $1, $2 and $3 respectively. (This coupon is limited to use during the event); has been bought out of the wine for the use of the brand.
l Mid-Autumn Gift Coupon
A health care products or wine this coupon can be credited to 1 yuan
l Sheng
B health care products or wine this coupon can be credited to 2 yuan
l C health care products or wine this coupon can be credited to 3 yuan
Dual Joy
If you Mid-Autumn Gift Coupon lower right corner of the text to spell out "Sheng Long Reunion Prize", "Shenglong Joyful Prize", "Reunion Prize", "Joyful Prize", congratulations, you have won our third prize. Winning conditions and awards are set up as follows:
A. Reunion Prize set "reunion, round, award" 3 words award worth 20xx prizes (gift certificates, cash)
B. Joyful celebration prize set "joy, celebration, award" 3 words award worth 100 yuan gift (gift certificates, cash)
B. Joyful celebration prize set "joy, celebration, award" 3 words award worth 100 yuan worth of gifts (gift certificates, cash)
C. Shenglong Prize collects "Sheng, Long, Prize" 3 words to award gifts worth 12 yuan (gift certificates, cash)
D. Joy Prize collects "Sheng, Long, Prize, reunion, reunion, joy, celebration" any one of the seven words. "
Prize worth 3 yuan mooncake gift pack (before September 28)
Prize worth 1 yuan Shenglong shopping coupon (after September 28)
Prize pre-set: A *** 100; b *** 1000; c *** 10000;
Banner: 10 meters x 6 yuan / x 26 = 1500 yuan
Mid-Autumn Gift Certificates: 0.1 yuan / x 100,000 = 10,000 yuan
Hanging Flags: 2.5 yuan / x 1000 = 2500 yuan
DM Express: TBD; advertising costs: newspapers, TV, TBD
Eight, Remarks:
1, Mid-Autumn Gift Certificates in the field of custom printing. The Planning Department is responsible for the design and contact printing;
2, Mid-Autumn Gift Certificates of the left coupon by the cashier is responsible for receiving.
3, hanging flags, DM Express planning department is responsible for photography, design layout, contact printing. Distribution center and stores to organize the goods.
4, the chain stores are responsible for the banners in each store.
5, in the supermarket entrance to set up a special counter for prize exchange.
6, the stores of the Mid-Autumn Festival gift certificates by the supermarket is responsible for the management, registration, retrieved after work for safekeeping.
xx Hotel with all the dear customers and guests to celebrate the festive season, welcome to the store, in the Mid-Autumn Festival this colorful festival, in order to celebrate the holiday the store has prepared a lot of surprises.
I. Purpose
Through the atmosphere of the festival to market themselves and improve the company's visibility. To lay the foundation for the popularity after the festival.
Second, the idea
Since the opening of the Mid-Autumn Festival is a traditional Chinese festival in the city and the countryside side by side with the popularity of the festival, it can be said to be a businessmen have gone to great lengths to create a value of a good time.
Since we opened, due to the impact of various conditions. Business conditions have not been very ideal, our brand image, no consumer mouth to do a good spread.
The arrival of two festivals one after another is a major turning point for us. We must let customers get some value in us, so that the creation of mouth beer and create activities after the popularity of our mid-autumn activities is the main purpose, in strengthening the quality of service in the inner periphery, the show lineup, preferential gifts with the periphery of the publicity and advertising, I believe it will give consumers a new feeling.
Third, the scene layout
Mid-Autumn Festival is the traditional festival of the Chinese people, the cloth can not be alternative and really want to mass, to celebrate the way to the main red, in order to reduce the cost of the cloth, may be used in some of the Mid-Autumn Festival to be used in other sets.
1, the perimeter to elastic-based, mainly to make up for some of the empty places, so that the whole field becomes more full, will not appear monotonous.
2, stage perimeter, the top, available some of the dodo gold ball, VCD disk hanging to subsidize the refraction of light, increase the effect of the scene lighting.
3, around the ceiling can hang some lanterns, rendering the atmosphere of the Mid-Autumn Festival, to the National Day can be removed, until the Spring Festival can be used again.
4, in the National Day can hang some big and small national flags, add the atmosphere of the motherland's birthday.
5, in the entrance to the right side of the glass and running glass can do large posters, indicating the activities of the festival.
6, in the DJ booth side of the conspicuous place, hanging "Happy Mid-Autumn Festival" "celebrate the National Day" words.
7, the door into the door of the festival prizes on display.
8, the stairway and conspicuous place to post advertisements.
Fourth, the activities of the preferential
All consumers in the x months before the x booking can get the company to give a special snack.
1, arrange for the chef to introduce two "Mid-Autumn" special dishes or snacks.
2, the night of the Mid-Autumn Festival, each table, box to send a moon cake.
3, consumption of 200 yuan to send the face value of 50 yuan coupon.
4, where consumption of a bottle of beer to send the night of a lottery coupon.
5, the consumption ability and potential and part of the lady to give coffee coupons.
6, ask the beer sponsors to consume Maotai beer on the night of consumers to give small gifts.
7, 9:00 - 17:00 consumers, you can get a mid-autumn moon cake and a special snacks.
8, the prize set
x month x: 3800 yuan.
x month x day: 3800 yuan.
xMonth x: $1800.
xMonth x: $1800.
V. Schedule on the day of the event
09:00-17:00 Daytime business hours.
18:30-21:00 Popular music, slow rock music.
21:00-24:00 Singers, pole show, slow rock.
00:00-00:20 Activity lottery.
00:20-end Slow rock.
Mid-Autumn Platform Activity Program 4This activity is carried out in the form of fellowship, inviting relevant leaders of OCT and residents of OCT and neighboring merchants*** to participate in the same. The whole party included cultural performances, tea ceremony, sharing of oversized mooncakes specially invited by Causeway Bay for Mid-Autumn Festival and some publicity about Causeway Bay's corporate culture. The sharing of a mooncake is a metaphor for reunion, which is the unchanging theme of the Mid-Autumn Festival. Through good organization, the evening party will be an elegant and harmonious OCT Causeway Bay Mid-Autumn Fellowship.
I. Purpose
1, through the development of this activity, to enhance the visibility of OCT and OCT Causeway, and to enhance the communication and contact between Causeway and OCT residents.
2. Through the cooperation with brand mooncake vendors, establish a good business interaction, add more cultural connotations to the brands of both parties, and establish a good corporate image for both parties.
3. Enrich the cultural life of community residents through cultural performances and on-site participation in activities.
4, through the development of this activity, the creation of hot news, through the media reports to form a certain influence.
Second, the theme of the party
tea to enjoy the moon, **** degree of xx Bay Happy Mid-Autumn Festival
Third, the time
Mid-Autumn Festival 7:00-9:00 pm
Fourth, Place
xx City xx Bay Eco Plaza
V. Organizers
xx City xx Bay, xx City property, brand mooncake merchants
VI. Literary performances: Invite professional literary groups to perform or cooperate with the community of Qiaocheng, linking Qiaocheng property owners invited to participate in the performance of the literary and artistic expertise.
2, by the host of the evening ` brand mooncake enterprises to provide the evening in the association of "large" mooncakes, and provide part of the knowledge of mooncake information interspersed in the evening program publicity.
3, invited the brand tea merchants, in the association held a tea ceremony performance and part of the knowledge about tea information interspersed in the program to the audience for introduction. Provide tea and tea utensils for the party.
4, invited the relevant leaders of the OCT and the neighboring merchants to participate.
5, invite the publicity media reporters to participate in the effective use of media to expand their influence.
Sixth, publicity media
Newspaper: xx Special Zone Newspaper, X Newspaper, xx Business Newspaper, xx Evening Newspaper, xx Metropolis Newspaper, xx Daily Newspaper, X Newspaper
Publications: xx City "Home"
Network: xx City intranet
Other: posters, spray paintings, banners
Mid-Autumn Festival Platform activity program 5First, the purpose of the activity
1, to grasp the Mid-Autumn Festival promotional opportunities, through the activities of the content and object of the activity innovation to avoid the "price competition" and "source of competition" of the vicious competition, and to give the customers fresh and new products. Theme: the love of the Mid-Autumn Festival, the gift of love
Third, the activity time
October 1 - October 8 (Mid-Autumn Festival)
Fourth, the object of the activity
For 20 - 30 years old female customers.
V. Activities
"Love Mid-Autumn Festival, the gift of love" special activities
1, full of 100 to send 10 yuan coupon, you can use the 10 yuan coupon in the small store for consumption.
2, shopping over 100 plus 2 yuan to send necklaces, shopping over 200 plus 5 yuan to send silk scarves.
3, shopping over 150 dollars money free shipping, free gift box.
4 As long as the store members, can be through the store in the store shopping points, and then find points for the products I sell.
5, purchases of 300 yuan can be given holiday shopping coupons, holiday shopping points double.
6, during the event, where the couple of customers, a complimentary love vow card, to participate in the "best love story selection activities, have the opportunity to obtain exquisite prizes.
Six, the activities of publicity
1, publicity focus time: 2 days before the event; 1 day after the Mid-Autumn Festival;
2, means of publicity:
A, QQ group B, blogs, postings, C, Wang Wang group.
1, the theme of the event: "congratulations on the Mid-Autumn Festival, welcome to the National Day"
2, the purpose of the event: active office building of the festive atmosphere
3 Activity time and place:
Time:
September 29, 11:30 ~ 13:00
Location: Wisdom Valley 2 building 1 floor lobby
Fourth, the pre-publicity:
1, microblogging public number push;
2, WeChat group promotion;
3, electronic waterboard publicity (one week in advance to complete the design drawings, and put the design drawings to the electronic waterboard);
V. Activities:
1, as shown in the attached map, the activity site is divided into three areas: sweeping code prize area, circle game area, guess the riddle game area;
(1), sweeping code prize area
Staffing: 2 people
1 person is responsible for sending the sweeping code gift and circle game coupons, 1 person is responsible for checking the riddles and issuing the lantern riddle prizes;
Materials:
(1), 2 folding tables, 2 chairs;
(2), two-dimensional barcode;
(3), bulk mooncake (3), bulk mooncakes, 3 food ceramic plates:
(4), celadon gift set (a bowl and a spoon) x 70 sets (lantern riddle prizes);
(5), 200 coupons to participate in the game of the set of circles (with the attention of the two-dimensional code screenshot to collect the coupons);
2, the set of circles in the game area:
staffing:
responsible for maintaining order in the set of circles game area, recycling game participation coupons, and collecting the coupons to the game. The area is responsible for maintaining the order of the game, recycling the game participation coupons, the distribution of plastic rings, replenishment of gifts
Materials:
(1), color tape (specifications: width 5cm, 10m/roll) x3 rolls;
(2), folding table x1;
(3), plastic rings (specifications: 15cm in diameter) x100;
(4), Play instructions KT board and display rack (5) Prize set: succulent plants ($ 10 x 20), mugs (20), LED night light (20), fingertip gyro (10), desktop humidifier (5), charging treasure (5), mouse (5).
Description: venue dimensions see attached map, a **** set 25 prizes, prizes a **** preparation of 85 copies, using 5 rows x 5 columns array layout, edge line using 5cm wide colored tape marking out. Activity participants with attention to the QR code attention area to receive the "game participation coupon" to participate in the game, each coupon can receive 2 sets of rings. If a player wins a prize, the staff will give it to the player. The work of putting colorful tape on the venue line should be completed at least 2 days in advance.
3. Lantern riddle game area:
Staffing: 1 person;
Responsible for maintaining the order of the lantern riddle game area.
Materials:
(1), metal trusses;
(2), riddle paper: 70 lanterns 70 (size and specifications see the attached chart)
(3), the game instructions KT board and display racks
Description: metal trusses and three long lines three days in advance of the completion of the layout of the activities such as the participants if you know the answer to the riddles, tear down the selected riddles to go to the redemption table to tell the staff number and the answer to the prize. If the participants know the answer to the riddle, then tear off the selected riddle and go to the prize redemption table to tell the staff the number and the answer, and if the answer is correct, then you can get the prize on the spot.
Summary of materials:
(1), folding table 2, 2 chairs;
(2), two-dimensional code;
(3), a number of bulk mooncakes, food ceramic plate 3:
(4), celadon porcelain gift set (a bowl and a spoon, the price of 5 yuan) x 70 sets (guess the riddles prizes);
(5), set of rings The game to participate in the coupon 200 (with attention to the QR code screenshot to collect coupons);
(6), color tape (specifications: width 5cm, 10m / roll) x 3 volumes;
(7), folding table x 1;
(8), plastic rings (specifications: diameter 15cm) x 100;
4, the game description of the KT board and the display rack
5, the prize set: succulent plants ($ 10 x 20), mugs (20), LED night light (20), fingertip gyroscope (10), desktop humidifier (5), charging treasure (5), mouse (5).
(1), metal truss;
(2), riddle paper: 70 lanterns 70 (size and specifications see attached chart)
(3), play instructions KT board and display racks
Mid-Autumn Platform Activity Program 7I. Activity Theme:
Moon full of Mid-Autumn affection for the high-end
Moon full of Mid-Autumn affection for the high-end
Second, the activity theme:
Moon full of Mid-Autumn love for the high-end
p> Second, the organizer:
XX Bank organizer:
Third, the activity time:
XX XX month XX day
Fourth, the activity location:
XX Hotel Conference Hall
V. Purpose of the activity:
On the occasion of the arrival of the new, the appreciation meeting as a platform for communication, in watching the quality of cultural performances with customers to develop good communication and exchange, the Mid-Autumn Festival reunion to create a kind of CCB and the customer a family of cordial is divided into, to enhance customer satisfaction, to enhance the bank brand image and social influence, and to promote the development of the bank's brand. The company's website has been updated with the latest information on the company's website, including a list of its products.
Six, participants:
1, VIP customers more than 450
2, leaders and staff
3, media reporters
7, activities:
1, watch the professional groups of the cultural and artistic performance (Invite professional performance groups to perform with certain specifications and artistic taste of the variety show, the program requires a reasonable match, elegant and vulgar **** appreciation, active atmosphere, customer interaction arrangements).
2, our bank staff performance 1, show singing "grateful heart", all outlets responsible for the performance, to express their gratitude to customers, interspersed with a person's true feelings of confession, with real examples of memorable moments with customers, the scene to the customer flowers, to express their gratitude to customers.
3, customer participation program (the whole field to participate in interactive games, give participation prizes)
4, interspersed with lucky draws, set the special prize 1, 4 first prize, 8 second prize, 20 third prize, were equipped with different standards of prizes, 5, outside the entrance to the mouth of the layout of the cold food, anti-positioning of the moon cakes, fruits, to highlight the atmosphere of the festival.
Eight, the preparation:
1, internal organization: text class: leadership speech, host crosstalk, invitations, publicity folders and so on. Objects category: more than 10 game gifts, 10 love gifts, 36 raffle prizes, drinking water, raffle boxes, patting music, raffle details arrangements. Personnel: program performers, service personnel, organization and coordination personnel.
2, external contact: the event venue: time, location, cost, sound and lighting equipment, venue layout, personnel preparation.
Program preparation: the invitation of the performance groups, conditions and costs of coordination, news media: television newspapers 2 reporters, 1 photographer and cameraman contact.
Nine, countdown arrangements: countdown arrangements:
1, 2 weeks in advance to set the event venue.
2, 2 weeks in advance to determine the list of customer personnel and send out invitations.
3, 2 weeks in advance to do a good job of performing groups and program arrangements.
4, 1 week in advance to do a good job of the leadership speech, the host crosstalk and so on.
5, 1 week in advance of the gifts, gifts and prizes ready in place.
6, 1 day in advance to set up the event site (including outdoor and indoor banners, flowers, stage sound debugging work, etc.).
X. Cost budget
xxx
Mid-Autumn Platform Activity Program 8I. Purpose
To promote themselves through the atmosphere of the festival; to improve the company's visibility; to lay the foundation for the popularity of the festival after
Second, the scene layout
Mid-Autumn Festival, is the traditional festival of the Chinese people, in terms of the layout can not be too alternative, but to the public, in a festive way to the main, to the main red to choose the Mid-Autumn Festival can be used in the set.
1, the perimeter is mainly elastic, mainly to make up for some of the empty places, so that the whole field becomes more full, will not appear monotonous.
2, stage perimeter, the top, available some dodo gold ball, vcd disk hanging to subsidize the refraction of light, increase the effect of the scene lighting.
1, the Mid-Autumn Festival night each table, box to send a moon cake
2, all consumers in the booking before September 29, the company can get a complimentary snacks
3, the arrangement of the chef to launch two "Mid-Autumn" specialties dishes or snacks
4, consumption of one bottle of Maotai beer to send a ticket for the night of the lottery