New West uses Internet thinking to carry out product research and development, Internet marketing promotion, users using Internet channels to place orders, using WeChat, Alipay fingerprint payment and other ways, and every link has the Internet.

First, let's look at the spread mode of Master Xi's Chinese hamburger. First, one of its founders published the entrepreneurial story "Why did I quit my job to sell Chinese hamburger" in WeChat official account, and the article was widely forwarded in the circle of friends. One of them became interested in this story after seeing it from the media author Cheng Zhe, and then conducted a personal interview and wrote an article "Entrepreneur's Notes: The development of a Chinese hamburger is no less than a search engine", which the author posted on the new media technology blog Tiger Sniffing. The articles on Tiger Sniff. com triggered a lot of follow-up by traditional media, including TV stations. So Chinese hamburger began to spread widely among mass consumers.

the spread mode of Chinese hamburger is different from that of traditional products. The transmission path of traditional brands is products-mass (traditional) media-mass consumers; The spread path of Chinese hamburger is products-enterprises from the media-technology from the media-new media technology blog-mass (traditional) media-mass consumers.

in addition, the difference between the two is that the traditional mode of communication is that the products are directly informed to the mass consumers, while the mode of communication of Chinese hamburger is first widely circulated in the scientific and commercial circles, and then spread to the mass consumers.