what are the items of catering vi design?

zhonghui design (professional logo design company) answer:

VI(VisualIdentity) is the visual image design of an enterprise, which aims to unify the corporate image and improve consumers' awareness and trust in the enterprise. As a service industry, catering enterprises need to operate excellent VI system to attract and retain customers. First-class catering VI design needs to include the following main parts:

1. Logo design:

Logo is the core element of catering VI system, which should be simple, easy to identify, easy to remember and represent the brand uniqueness. It can convey the brand concept and culture through elements such as color, shape and font, and has strong recognition and recognition.

2. Color system:

Color design is an indispensable part of VI system. The correct color scheme can increase consumers' goodwill towards the brand, form an impression on the brand and stimulate their desire to buy. The auditory system of catering pursues more bright and refreshing colors, such as blue, yellow and green.

3. Design specification manual:

The design specification manual is an important document of code nature in VI design, which can specify elements such as logo usage, combination examples, color usage, font type and size. No manual or VI specification may lead to the loss of consistency and stability in visual communication of enterprises, thus affecting brand image.

4. Store design:

Store design needs to implement the whole VI system, and perfectly integrate the decoration and spatial layout of the restaurant with trademark signs, colors, fonts and advertising information, so as to present a consistent and professional brand image for consumers and generate a clear and lasting memory depth.

5. Advertising marketing design:

Besides storefront design, there are other forms of VI marketing strategies, including posters and soft articles. These means can help consumers to strengthen their connection with the brand and make them better remember the brand.

6. Clothing design:

Finally, the clothes of salespeople should be consistent with the VI style of the company, including work uniforms, LOHOT-shirts and so on. In this way, restaurants can also ask salespeople to help convey the brand spirit to render the atmosphere.

to sum up, catering VI design is very important to enhance brand value and image. Only through thoughtful and comprehensive design can Lenovo's profound brand image be built, and the goal of attracting customers and improving consumer loyalty can be achieved.

original logo design works designed by zhonghui.