Secondly, Jicai pays attention to innovation, and the pursuit of "nutrition, health" in processing and production. Jicai in the open development, follow the inheritance, carry forward, pioneering, innovative approach, the division of traditional and not stick to, Chong fashion and not vulgar, learning from others and not copying, is "a set of thousands of smoke in a wisp, move ten thousand stores fresh in a hall", market-oriented, take the approach of abandonment to transform the northeastern cuisine, and continue to innovate dishes to meet consumer demand and It takes a market-oriented approach to transforming Northeastern cuisine, constantly innovating dishes to meet consumer demand and lead the green consumer fashion. Ji cuisine cooking is delicate and meticulous, good at simmering, bursting, burning, grilling, steak, stew, sauce, pulling, knife work, cooking delicacies and wild food, pay attention to the fire, good at spoon work, and pay attention to composite techniques and absorption of cooking techniques of other cuisines; Ji cuisine with a wide range of materials, from real estate delicacies and wild vegetables, artificial species and breeding products and agricultural products to the introduction of raw materials for the use of the Ji cuisine, cuisine with a wider range of scientific; Ji cuisine in the flavor of the Also the pursuit of health, change the traditional Northeast cuisine juice thick, heavy color, greasy, salty, not conducive to health, in the traditional Northeast cuisine mellow and salty on the basis of the development of light, pay attention to the four seasons of the human body needs changes, scientific dietary, the pursuit of weak salty and strong fresh, light, but not low, salty and light separate, self-catering
Third, the Ji dishes are located in the public, pay attention to "delicious and inexpensive, fine affordable".
Thirdly, Ji Cuisine is located in the popularization of the public, emphasizing "delicious but not expensive, fine and affordable". Jicai unique taste, not only in line with the eating habits of the people of the Northeast, but also loved by the people of the South. Over the past three years, Ji cuisine in addition to the annual food festival held in the province, but also in Beijing, Shanghai, Guangzhou, Shenzhen, Xiamen and Hong Kong and other places have organized a food festival Ji cuisine, every place are very popular, the community has a good response, and some have settled down. The reason why Jicai is loved by the people is because Jicai is located in the mass, to achieve the fashion, taste, price. At present, some of the popularized brands of Ji Cuisine have been very influential. Such as the famous "Li Liangui bacon cake", "fried meat and vegetable powder", "really different sauce meat"; popular "chicken stewed mushrooms "Stewed Mushroom with Chicken" and "Stir-fried Pork and Pulled Pork"; "Qingling Live Fish" and "Small Ground Tofu" with farmhouse flavor; and "Cold Noodles" with strong ethnic flavor. "Cold Noodles", "Folk Dog Meat", "Korean Kimchi", "White Meat and Blood Intestine", "Manchurian Eight Bowls"; "Forest Sea Ginseng and Frog" and "Spiny Sprouts in Pot", which are rich in mountain treasures, are all very popular. Although the Ji cuisine for the masses but not rough, pay attention to fine work, completely changed the old impression of people on the production of rough northeastern dishes. For example, "White Meat with Drawing Knife" and "Single Cake with Three Staffs" reflect the unique craftsmanship of Ji Cuisine; "Deer Full Seat", "Goose Full Seat "Deer", "goose", "dog" in the display of new achievements in the development of agricultural industrialization at the same time, but also reflects the deep culinary skills of the Ji cuisine; even potato and eggplant puree, salted fish cakes, deer blood cake, grinding tofu, steaming Mandarin fish and other home cooking are very beautifully made, with new ideas. Jicai development has greatly enhanced the level of dishes, improving the quality of the general public's meals.