1. Because China people have the habit of joining in the fun in bonus hunter since ancient times, as long as this place is lively, everyone will gather here. Different from the traditional profit model in Shang Chao, COSTCO's profit model comes from membership fees. That is, everyone needs to pay a membership fee of 299 per year, which is the biggest profit point at any time. Because of this, they have the courage to reduce the price of goods as much as possible, so as to attract more members to join and form a virtuous circle. Smart China people naturally don't know anything about money, and 199 offers to buy a one-year membership, which led to a large number of people pouring into Keke on the opening day, which exceeded Keke's expectations and brought various hidden dangers. Guests who exceed the reception capacity can only wait outside, and it is difficult for anyone to accept if they can't get in, so they simply announce the suspension of business when possible. Only by solving various problems and coming up with better solutions can we open the door to do business and serve consumers better.

2. Security risk Security risk has always been the red line of China's regulatory authorities and cannot be contaminated at all. If they are touched, many problems will follow, so many times they would rather give up profits or even losses than touch security issues. Many years ago, Carrefour learned from the past, because it released very affordable oil, which led to looting by a group of old people, and finally a stampede occurred, causing death. This led to Carrefour being boycotted for a long time. Although China people are notoriously forgetful, the short-term impact of public opinion will still bring great losses to profit-making enterprises. At that time, the flying Maotai with beautiful price was released. In order not to cause safety accidents, even if Zan stops business, it may be the best solution. After all, if there is an accident, you must pay millions or even tens of millions of follow-up expenses. If you get a 299-card membership card, how many cards do you need to get to recover this loss?

3. the supply is insufficient, which is also due to insufficient preparation in the early stage. I didn't know that so many customers came and almost emptied the warehouse. And can a supermarket without goods be called a supermarket? The answer is obvious. Imagine a customer driving all the way here, waiting for a parking space for a long time, and queuing in with his wife and children. When I finally went in, I found that the supermarket was empty. You can imagine how angry I was. So instead of disappointing people, it is better not to give people hope first.

4. Traffic jam Because of the geographical reasons, the local traffic is not convenient, so most people go to the supermarket by car. On the one hand, the carrying capacity of the parking lot is limited, and many cars are facing nowhere to park. In addition, a large number of vehicles are concentrated in one place, which is easy to cause traffic jams. Moreover, this kind of parking is not temporary, and you can visit the supermarket for at least an hour or two. If there is a traffic accident, the traffic will be paralyzed in minutes, and the consequences will be unimaginable.