Yili brand is a halal food, and it needs the producer of Islamic Association to set up a cattle-raising cooperative group in Huimin District of Hohhot, tel: 1956. 1958 was renamed as "Cooperative Dairy Farm in Huimin District of Hohhot", with 1 160 cows and 700 kilograms of milk per day, and 1 17 employees. It is the predecessor of Yili, and the dairy farm was renamed as "Hohhot State-owned Hongqi Dairy Farm" on 1970.
1983, the dairy farm was divided into two parts. The cattle department set up the Huimin dairy farm in Hohhot, and the processing department set up the Huimin dairy food processing factory in Hohhot. 1993-19961993 in February, Hohhot Huimin milk food processing factory was restructured. The reorganization was initiated by 2 1 promoters, and other legal persons and internal employees were recruited as shareholders. Yili Group was established by directional fundraising, and was renamed as "Inner Mongolia Yili Industrial Co., Ltd." on June 65, 438+0993.
That is, the predecessor of Yili brand company is Huimin dairy farm. ? As for the halal producers on Yili milk, it is because the Islamic diet has strict regulations, and the halal producers at the provincial and municipal levels have become the guarantee for Muslims to eat the food of this enterprise. The manufacturer of Islamic Association guarantees that the food is not adulterated with any contraband stipulated by Islamic law firm. Moreover, the Iraqi Association specially invited an imam to stay in the factory to supervise production.
The development of Yili can be summarized as the following four periods: germination period 1956- 1993, growth period1996, growth period1996, and take-off period of 20/kloc-.
1956 A cattle-raising cooperative group was established in Huimin District of Hohhot. 1958 was renamed as "Cooperative Dairy Farm in Huimin District of Hohhot", with 1 160 cows and 700 kilograms of milk per day, and 1 17 employees. It is the predecessor of Yili.
1970 Dairy Farm was renamed as "Hohhot State-owned Hongqi Dairy Farm".
1983 dairy farm is divided into two parts, Hohhot Huimin dairy farm is located in the cattle raising department, and the processing department is located in Hohhot Huimin milk food processing factory.
1February 1993, Hohhot Huimin milk food processing factory was restructured. The reorganization was initiated by 2 1 promoters, and other legal persons and internal employees were recruited as shareholders. Yili Group was established by directional fundraising, and was renamed as "Inner Mongolia Yili Industrial Co., Ltd." on June 65, 438+0993.
1July, 993, Yili Cold Drink Division was established. After the establishment of the division, the company managed by product category and started the brand operation mode, which laid a solid foundation for cold drinks 19 to lead the industry development.
1March 996 12 "Yili shares" was listed on the Shanghai Stock Exchange, becoming the first A-share listed company in domestic dairy industry.
1February 1997, Inner Mongolia Yili Industrial Group Co., Ltd. was formally established.
The first Tetra Pak liquid milk production line was put into production in 1997. In the same year, Yili pure milk, malt milk, chocolate milk, strawberry milk and yogurt were introduced, which greatly extended the shelf life of liquid milk and further expanded the radiation range of liquid milk.
Yili yogurt was launched on 1998, which created a brand-new category, the blue ocean of Yili liquid milk era, and thus created a new pattern of China milk beverage market.
Yili yogurt was launched on 1998, which created a brand-new category, the blue ocean of Yili liquid milk era, and thus created a new pattern of China milk beverage market.
20 10 Yili group brand upgrade, new logo, brand proposition and corporate vision announced. Taking "nourishing vitality" as the new brand proposition, Yili Group is moving towards the vision of "becoming a world-class healthy food group", providing healthy food, advocating a healthy lifestyle and leading the healthy development of the industry.
Erie official website. Development process.