A: There are several main reasons why the barbecue in Zibo suddenly caught fire:

1. Regional characteristics

Zibo is located in the middle of Shandong Province and southwest of Shandong Province, and it is a typical industrial city. However, Zibo is also a city with a long history and unique regional culture, and barbecue is one of the representatives of Zibo regional culture. Zibo barbecue is mainly kebabs with unique features and delicious taste. This kind of food has a history of several decades in the local area and is deeply loved by local people. This regional delicacy gives Zibo BBQ a unique competitive advantage in the market.

second, consumption upgrade

in recent years, with the development of China's economy and the improvement of people's living standards, the consumption level of consumers is also gradually improving. Consumers' requirements for the catering industry are also constantly improving, and they are no longer satisfied with just filling their stomachs, but demanding more abundant, high-quality and distinctive foods. Zibo barbecue just meets this demand, and its unique taste and characteristics can attract more and more consumers to taste it.

Third, marketing means

With the advent of the Internet era, marketing means are constantly upgrading. The popularity of barbecue in Zibo is also inseparable from its marketing methods. Major barbecue shops have used social media platforms such as WeChat and Weibo to attract more consumers by publishing food pictures and preferential information. In addition, some barbecue shops also use online booking, take-away, etc. to facilitate consumers to buy and taste.

generally speaking, the reason why Zibo barbecue suddenly became popular with its unique regional characteristics and tastes, as well as the upgrading of marketing methods, is the result of many factors. This also provides inspiration for food enterprises in other places. In order to gain a foothold in the market, we must not only have unique products and services, but also constantly upgrade marketing methods to adapt to market changes and consumer demand.