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What markets are several brands of IHG targeting?

The seven brands under the Group

are HolidayInn, HolidayInnExpress, CrownPlaza, Intercontinental Hotels and Resorts, StaybridgeSuites, CandlewoodSuites and Indigo.

(1) Intercontinental Hotels and Resorts

In March, 1998, Bath Group acquired Intercontinental Hotels and Resorts from Saison Group of Japan for US$ 2.9 billion, which increased the number of hotels in Bath Group by 187. Intercontinental Hotel has established a certain reputation in meeting the unique needs of international business travelers and leisure travelers, and it is also good at skillfully combining global service standards with local traditions. Over the years, the Intercontinental Hotel has been well-known and has always been a favorite hotel for business people from all over the world. In addition, the unique cultural characteristics of Intercontinental Hotel and its position in the top hotel market make the hotel brands of the Group increasingly diversified.

(II) Crowne Plaza Hotels and Resorts

The predecessor of Crowne Plaza brand was a hotel brand derived from Holiday Inn in 1983, and it developed into an independent hotel brand in 1994 to highlight its market image of high taste and high consumption and its characteristics of focusing on business travelers. Crown Hotel and Resort Hotel provide high-grade hotel accommodation facilities at reasonable prices. It is specially designed to meet the needs of today's savvy travelers, and caters to those business travelers who seek value for money by providing better services and facilities. At present, more than 141 Crown Hotels are located in more than 41 countries around the world, and each Crown Hotel provides advanced conference facilities, full-time professional staff responsible for conferences and perfect business services. At the same time, it is also equipped with a well-equipped bodybuilding center, catering facilities and diversified leisure activities.

(3) Holiday Hotels and Resorts

Holiday Hotels provide reliable and friendly services and modern facilities for today's business and leisure travelers at excellent prices. Holiday hotels can be found in large and small towns, along quiet roads, or near bustling airports, because holiday hotels that provide full service are located in areas with convenient transportation. At present, Holiday Inn has opened more than 1,611 hotels around the world, which not only maintains the status of the largest single hotel brand in the world, but also is one of the most widely known hotel brands in the world.

(4) Holiday Express

Liuzhou Hotel Group, the predecessor of Intercontinental Hotel Group, launched Holiday Express Hotel in 1991, which became one of the most successful events in the hotel industry history. By creating this brand, the group quickly divided into a kind of mid-range hotel market, which only provided limited hotel services and did not include catering facilities. In less than ten years, the number of hotels of Holiday Inn Express brand around the world has increased to more than 1,111. Freshness and conciseness are the characteristics of Holiday Inn Express, and the prices it provides for business and leisure travelers are also very competitive. As for the GuestStaySmartSM preferential plan launched by Holiday Inn Express, guests can enjoy free breakfast including fresh fruits, cereals and cakes, and also use local telephone service for free (only in the United States). In addition, guests can also read an award-winning hotel-specific magazine "Navigator" at Holiday Inn Express in the United States and Canada. Holiday Inn Express continues to expand at an alarming rate of opening a new hotel almost every three days.

(5) StaybridgeSuites

At the end of 1997, Stay Bridge Suites, a subsidiary of Holiday Inn, was officially launched. This is a brand created by Bath Group to enter the emerging extended accommodation hotel market. The first StaybridgeSuites opened in February, 1998 in Alpharetta, Georgia, USA. InterContinental Hotels Group is still actively expanding this brand. StaybridgeSuites brand is a unique hotel concept, which is designed to meet the needs of travelers from all over the world who need to stay in hotels for five consecutive nights or more. StaybridgeSuites has a suite with one or two bedrooms, and the suite facilities include a double bed or a king single bed, a sofa bed, an interactive TV, a spacious and well-lit studio, a kitchen with cooking utensils, a household refrigerator, a microwave oven, and other home-style equipment.

(6) CandleWoodSuites

This brand was founded in 1995 to provide customers with a home-away experience.

(7) the brand Indigo

was founded in 2114, and it provides guests with a high-grade stay experience through a brand-new concept.