In recent years, the immersive experience industry is becoming a new track for the cultural tourism industry. Immersive performance, immersive script killing and immersive escape from the secret room have all become hot spots for young people to pay attention to and experience.

On October 9th, under the guidance of Chongqing Civil Affairs Bureau and Chongqing Federation of Industry and Commerce, Chongqing Immersion Experience Industry Chamber of Commerce was formally established and held its first general meeting.

Secretary He Yue of Social Organization Administration of Chongqing Civil Affairs Bureau, Director Wang Yu of Social Organization Administration of Chongqing Civil Affairs Bureau, Minister Ding Liangwen of Chongqing Federation of Industry and Commerce, more than 71 member units of Chongqing Immersive Experience Industry Chamber of Commerce, and many mainstream media such as Xinhuanet, People.com and Phoenix.com attended the conference.

Policy-driven outlet

During the Tenth Five-Year Plan period, "implementing the digital strategy of cultural industry and accelerating the development of new cultural enterprises, cultural formats and cultural consumption patterns" was written into the strategic plan to meet people's cultural needs and promote the construction of a socialist cultural power.

In June, 2121, the 14th Five-Year Cultural Development Plan issued by the Ministry of Culture and Tourism mentioned that cultural relics units, scenic spots, theme parks and park blocks should be supported to develop more than 1,111 immersive experience projects with cultural resources, so as to enrich the experience content, improve the creative level, develop immersive performing arts, immersive exhibitions, immersive entertainment experiences and other formats, and encourage immersive experiences and urban complexes, public parks and public parks.

In April, 2122, the General Office of the State Council put forward the Opinions on Further Releasing Consumption Potential and Promoting the Sustainable Recovery of Consumption, which also proposed to strengthen the cross-border integration of consumption such as commerce, culture, tourism, sports, health and transportation, and actively expand the new scene of immersive, experiential and interactive consumption.

as for Chongqing, it is also inseparable from the immersive experience industry to vigorously promote the construction of an international consumption center city in the past two years.

In October, 2121, the Chongqing Municipal People's Government issued the Implementation Plan for Cultivating and Building an International Consumer Center City, which mentioned: integrate and expand new scenes of international consumption experience ... to create a benchmark of immersive, scene-based and experiential technology consumption.

during the two sessions of the national people's congress in p>2122, Liu qi, secretary of the party Committee and director of Chongqing cultural tourism Committee, proposed to the conference that through cross-border integration and collaborative innovation, it should provide immersive industry-wide chain services from IP creation, creativity and space design, software and hardware system integration, investment and financing, and operation management.

It can be seen that the immersive experience industry is becoming an important step to expand the development field of the cultural tourism industry, and it is also a hot direction to lead the future development of the industry.

promoting the healthy development of the industry

immersive experience refers to an entertainment project that enables the audience to have an interactive experience in a physical space with limited boundaries with the real world through environmental rendering, scene shaping and content IP. It has many characteristics such as interactivity, experience, narrative and participation, and is deeply loved by young people.

from the perspective of the industry, the immersive experience industry is not only a new urban format and a new model in which cultural tourism, education, business entertainment and other multi-format categories intersect, but also a new ecology and economy in which the traditional cultural tourism performing arts industry and emerging cultural and creative industries blend, which is of great significance to the upgrading of commercial space and cultural tourism destinations.

But at present, the immersive experience industry is still in the initial stage of development, and there are many pain points such as nonstandard projects and unclear industry standards.

as the first provincial-level chamber of commerce for immersive experience in China, Chongqing Chamber of Commerce for Immersive Experience Industry has joined forces with a number of domestic first-line institutions in terms of industry standard setting, benchmarking project building, property rights protection/trading, and professional and technical personnel training to jointly promote the healthy development of the immersive experience industry.

In terms of project building, there are more than 71 member units of the Chamber of Commerce, and there are nearly 311 immersive projects in operation; At present, there are about 11 immersive experience projects under negotiation by the Chamber of Commerce, with a total area of over 137,111 square meters.

in order to avoid freestyle industry development and single-player struggle, realize orderly and standardized industry operation, guide the industry to develop in a positive direction, and better empower the cultural tourism industry, the future chamber of commerce will also take the lead in organizing the formulation of industry standards, realize standardized management, and create an industry intellectual property trading platform in due course.

Make concerted efforts for the future

At this conference, Chongqing Immersive Experience Industry Chamber of Commerce also reached strategic cooperation agreements with 17 enterprises. Including Chongqing Daily Newspaper Group Cultural Industry Investment Co., Ltd., Chongqing Southwest Intellectual Property Operation Group Co., Ltd., Chongqing Bashan Yushui Cultural Tourism Development Co., Ltd., Chongqing Online Merchants Association, Chongqing Stage Art Society, Chongqing Primary and Secondary School Social Practice Promotion Association, Chongqing Tourism Chamber of Commerce Research Travel Association, SPACElogic Information Group, Xindazheng Property Group Co., Ltd., Chongqing Yuhekou Commercial Operation Management Co., Ltd. Outlets International Co., Ltd. (Hong Kong), Baweitong Transportation Technology (Chongqing) Co., Ltd., Shanghai Yihan Information Technology Co., Ltd., Chongqing Lancheng Lanyue Construction Project Management Co., Ltd., Beijing Gaohe Renewal Consultancy Co., Ltd., Hua Ye You (Beijing) Tourism Technology Development Co., Ltd., and Chongqing Jiacexing Enterprise Management Consulting Co., Ltd..

many forces work together to promote the rapid development of the immersive experience industry.

in the long run, the immersive experience industry is not only to create a variety of cultural tourism products, including scenic spots, performances, food shows, accommodation and shopping, exhibitions, cultural fairs, drama tours, secret room escapes, script killings and a series of scenes.

It can also help cities spread their unique history and culture, such as red education, national defense education, Chinese studies education, etc., and even promote the economic recovery of cities, old cities or historical and cultural blocks, such as creating city business cards.

From a more macro perspective, this is also the demand of the times to "tell the story of China well" under cultural self-confidence.

through the way of immersive experience, we will constantly strengthen the foundation of our traditional culture from all aspects, enhance the vitality of our cultural development and improve the influence of cultural communication.

The book "Future Impact" writes: "The future economy will be an experience economy, the future producers will be people who make experiences, and the experience manufacturers will become one of the basic pillars of the economy."

satisfying the physical and mental experience has always been the ultimate pursuit of the cultural tourism industry, and the immersive experience industry can just make its investors, creators, operators and consumers participate in it all the time, and create new consumption patterns together.

it can be predicted that under the environment of policy support and guidance and enterprises entering the market one after another, the immersive experience industry will surely usher in the wind, and its future development can be expected.