Uno will face many rivals such as Fonterra "Anjia" and Friesland "Black and White" in the catering channel. Thanks to the increase in the sales of whipped cream and normal temperature milk in catering channels, the sales volume of Fonterra Greater China catering service department increased by 40% in fiscal year 20 19. In Hong Kong restaurants, Fishland's "black and white" liquid milk and cream also occupy an absolute market share.
The industry expects that Uno will open the market with the investment layout of Tiantu Investment in catering channels. According to public information, Uno was founded in 1965 and is the second largest yogurt brand in the world. 20 15 entered China. Tiantu Investment was established in 2002, focusing on investment in consumer goods. At present, its catering and baking projects include Naixue Tea, Master Bao and Modern China Tea Shop.
From 2065438 to March 2009, Tiantu Investment acquired the entire equity of Uno Kunshan Factory from General Mills, the sixth largest food company in the world, and reached an authorization agreement with General Mills to carry out R&D, production and marketing of Uno brand in Chinese mainland. Wang Yonghua, chairman of Tiantu Investment, once said that the overall acquisition of Uno China's business is the first holding acquisition of global brand China's business in Tiantu's history, "which will help Tiantu quickly enhance its influence in the dairy industry." At present, the dairy brands invested by Tiantu include Uno, China, Meng Tian Dairy and Qinghai Little Rhino.
Regarding how to solve market competition and other issues, Tiantu Investment replied to the Beijing News reporter that Uno has developed good cooperative relations with some large catering customers, such as Starbucks, Ruixing and Baiguoyuan, and will continue to strive for more opportunities for the development of catering channels through quality products and professional services. There is no clear response to whether to invest with Tiantu.