There are various trading relationships and connection methods between enterprises, between departments of enterprises, and even between customers and channels. This is the business model.
Business model is the way for enterprises to create value, sell value and transmit value.
It includes three parts: value proposition, supply chain and target customers;
Some documents also divide him into four parts: customer's value proposition, profit model, key competence and key process.
In short, to sum up the information about the business model: it is the operation mode of the whole enterprise, and each enterprise has its own business model. Excellent enterprises, such as Dell, McDonald's and FedEx, only do well and uniquely in a certain part of the business model, and form their own core competence or core process to win.
Personally, I think the practical significance of business model research is not to let enterprises carry out comprehensive optimization and process transformation. Of course, it is not a bad thing that enterprises can be thoroughly transformed through comprehensive transformation. In practical and guiding sense, enterprises should learn more about the process of analyzing business models-seeking advantages and avoiding disadvantages, learning from each other's strengths and making their own differences at some point in this process. In my opinion, if we do this, we will become an excellent brand enterprise.
The following are the characteristics of the business model: only by grasping his characteristics can we really find his definition.
1, contact the user. As the saying goes, "the smell of wine is not afraid of the depth of the alley." But the reality is that no one knows how well you do. Even if you know where your potential users are, it is time-consuming and laborious to contact users. You must find them by e-mail or the internet, or by traditional means-by radio, print advertisements, direct mail, telephone sales and door-to-door sales. These potential users often don't want to listen to you or don't respond to what you say, so you must know how to find and contact your potential users.
2. Differentiated products. You think you have the best product, and others will think your product is the best. Whether you realize it or not, competition will always exist. Smart marketers know how to promote their unique products-positioning strategy will highlight the real value of products. You must effectively explain the uniqueness of your product in the fierce competition.
3. pricing. One of the most basic decisions you need to make is-what price do you want to set for your product or service? Free is one of the survival rules of the Internet, but please remember that you still need to consider how to make money step by step-you can't survive just by the size of users. The first step in pricing is to know how much value users get from using your products. Next, you need to estimate your total cost, analyze the competition pattern and plan a blueprint for your long-term strategy. In order for your company to survive, the price of the product must be greater than the cost.
4. sales. Persuading users to buy the products they need is an important skill that every entrepreneur should know. You need to sell at every stage of the company. So you must understand what factors can promote the successful completion of the transaction and successfully combine every step of the sales. This connection needs careful consideration. Of course, before all this, test your sales strategy first.
5. Distribution/channel. Internet makes distribution easy. However, for high-priced items, you need a direct sales driving force; For products with mid-range price, franchise can be adopted; For low-priced products, you can sell them through discount stores or online. According to different sales channels, you need to design different packaging for your products.
6. Customer service. In addition to teaching users how to use your products, you should also ensure that you can handle users' complaints and return requests, answer questions about products and listen to valuable suggestions on product promotion. You may need to provide consulting services to ensure that your users can use your products smoothly. If your products are used by company users and are of great significance to their business operations, you need to provide all-weather online support.
7. Get favorable comments from users. The success of your enterprise depends largely on the extent to which your products can meet the needs of users. Satisfied users will become the best salesmen of products and buy more products from your company. Dissatisfied users will become the biggest burden for your company.
What is business model, business model, business model, profit model and development? (2) Business model: It is a conceptual tool, including a series of elements and their relationships, to clarify the business logic of a specific entity. It describes the value our company can provide to customers, as well as the company's internal structure, partner network and relationship capital, as well as other factors to realize (create, sell and deliver) this value and generate sustainable profit income. (3) Business model: explanation in academic literature 1. Business model refers to the way that enterprises organize and integrate various resources involved in their production and operation, in which resources are a broad concept, not only referring to the internal resources of enterprises such as production and operation resources. Internal logistics resources and marketing resources II. The so-called business model refers to the sum of management methods adopted according to different economic conditions in production and operation. According to Marxist theory, business model is the concrete embodiment of business model and the reflection of different levels of economic development. (4) Profit model: Explain in academic literature that in general, the profit model means that the economic center project is a mixture of ways to obtain cash flow by investing in economic factors and other ways to obtain economic benefits. Its core is the combination of ways to obtain cash flow. (5) Development mode: The so-called "development mode" explained in academic literature refers to "a unique way of economic development under certain geographical and historical conditions" (Fei Xiaotong, 1997, that is, it summarizes the characteristics of economic development in a specific time and space. 2. Development mode refers to the unity of ways, methods and roads that people choose and implement in order to achieve development goals. It is a complete system composed of ideas, subjects, objects and tools, and whether people choose correctly or not is directly related to development.
What is business model, business model, business model, profit model and development model? 1. Business model mainly refers to the position and relationship of operators, equipment manufacturers, terminal providers, ISPs and other links in the whole industrial ecological environment.
The four steps of business model:
1。 Seize the opportunity: deeply understand the characteristics of customer demand changes, correctly understand the trend of business model changes, accurately grasp the opportunity to meet the challenges and stand out.
2。 Formulate countermeasures: according to the basic principles of mass customization business model and the needs of customers, formulate market/product/manufacturing/sales/service/human resources/investment and other coping strategies.
3。 Capacity building: the core business processes and supporting management systems are reorganized and redesigned through information technology to build the management capacity of the whole supply chain.
4。 Achievement Excellence: based on innovative products and services, meet the needs of customers and realize the leap-forward development of enterprises. At the same time, in the enterprise, through the promotion of management, the management pays more attention to strategic and cultural management, so that enterprises can take the lead in the new round of business model innovation.
2. Business model: There are various trading relationships and connection methods between enterprises, between departments of enterprises, and even between customers and channels, which is called business model.
Business model is the creativity of entrepreneurs, which comes from the richness and logic of opportunities and may eventually evolve into a business model. The logic of its formation is: opportunity is the possibility of conveying more clear market demand through creative resource combination (Schumpeter,1934; Kirzner, 1973) is an undefined market demand or an unused resource or capability. Although it first appeared in 1950s, it was not widely used and spread until 1990s, and it has become a term among entrepreneurs and venture capitalists.
Third, the business model is the general name of some ways and means adopted by enterprises to realize the value orientation confirmed by enterprises according to their business purposes. According to the position in the industrial chain, the business scope of the enterprise and the way to realize the enterprise value, different business models can be distinguished. Here, we classify and summarize the business model from three dimensions contained in its connotation. Orientation of industrial chain: ① production OEM (spindle) business model ② design+sales (dumbbell) business model ③ production+sales business model ④ design+production+sales business model ⑤ information service type. Business scope: ① Single business model ② Diversified business model. Value realization mode ① Cost leading mode ② Differentiation mode ③ Target agglomeration mode.
Fourthly, the profit model is one of the important research objects of management. Profit model refers to the income structure, cost structure and corresponding profit target of enterprises divided by stakeholders.
Profit model can be divided into spontaneous profit model and conscious profit model. The former is formed spontaneously, and enterprises lack a clear understanding of how to make profits and whether they can make profits in the future. Although the enterprise is profitable, its profit model is not clear, and its profit model is characterized by concealment, fuzziness and lack of flexibility. The latter, that is, conscious profit model, is formed by enterprises consciously adjusting and designing profit model by summing up profit practice. It has the characteristics of clarity, pertinence, relative stability, environmental adaptability and flexibility.
5. Development mode refers to the development direction of a country or region in a specific life scene, that is, in its own unique historical, economic and cultural background, as well as its characteristics in system, structure, thinking and behavior. It is the political and economic system and strategic choice in the process of modernization in countries or regions around the world.
What is the business model and profit model of Haidilao? For any business model, the primary premise of sustainable development is that products have market demand. As the lowest level that can meet Maslow's demand, and as a traditional and eternal industry, the market capacity of catering is self-evident. The traditional way of catering industry to attract customers is the taste of food, but with the improvement of people's living standards, consumers' demand for products is not only satisfied with the use, but also includes enjoying the services provided by merchants during the purchase process.
? Zhang Yong (Weibo), chairman of Haidilao, saw the huge market space of consumers' demand for services. If you win the hearts of customers, it means that you have market share. However, if consumers want to feel happy from the heart, it is obviously impossible to rely solely on standardized service methods. In Haidilao, from a warm smile, a kind word to a clean towel and a small ornament on the dining table, consumers feel happy and warm.
? These behaviors and words that make customers feel happy cannot be realized by a slogan or a regulatory process. Imagine that an employee is angry with the enterprise, even if the rules and regulations clearly stipulate smiling at customers, I am afraid it will not help the employee. The key point that Haidilao can make customers feel happy is to make their employees feel happy first.
? How to make employees feel happy? Feelings can infect each other. The first thing Zhang Yong did was to infect his employees with his positive and enthusiastic attitude towards life. Zhang Yong is an optimistic and positive person, and his work attitude and mood can easily affect people around him. But in practical work, it is difficult to make employees feel happy only by relying on the boss's own emotions.
? Most employees of Haidilao come from rural areas. The main purpose of their coming to work in cities is to get more opportunities, live a better life and improve the lives of their families through hard work. Zhang Yong became the "owner" of Haidilao in order to make Haidilao's employees feel at ease. Both salary and life provide employees with as much attention as possible. A hot pot chain store invests 500 thousand yuan every year to solve the accommodation needs of employees; 654.38 million yuan is a special fund for treating major diseases of employees and their immediate family members every year; Even the core executives of Haidilao have generous subsidy funds when they leave their jobs to start businesses.
? But these only provide his employees with a basic sense of life security, which is not enough to produce happiness. Employees who leave the countryside and come to the city all have a vision for the future and a simple desire to change their destiny. But for people with relatively low educational level and limited economic conditions, they are still more or less confused about the future. Therefore, Haidilao has designed a clear sense of direction for every employee, so that they can see real hope.
? Fishing in Haidilao is a kind of work enthusiasm formed from top to bottom. Both managers and ordinary employees of Haidilao will have a sense of happiness from the heart, which can be passed on to customers without deliberate efforts. Haidilao turned work into a career, and "I want you to do it" became "you have to do it".
What are the business models and profit models of Gome and Suning? Gome Suning, these are oligarchs shuffled after years of home appliance wars.
The profit model is to bind consumers on the one hand and kidnap manufacturers on the other.
The price of products is determined according to different categories, brands and varieties.
The idea of renting a counter is not particularly accurate, but it is similar to what you said. That's it.
Suning sells services.
What's the difference between business model and profit model? Business model includes profit model. The former is about the process of the whole sales system, such as sales manpower, methods, means and service methods. The latter is about the way you make money by providing services. the Chen Dynasty
What are the business models and profit models of group buying network? Group buying network is an e-commerce model of e-commerce, which refers to the business operation model and profit model based on a certain technical foundation under the network environment. Studying and analyzing the classification system of e-commerce mode is helpful to explore new e-commerce mode, provide ideas for e-commerce mode innovation, and also help enterprises to formulate specific e-commerce strategies and implementation steps. E-commerce model can establish different classification frameworks from multiple angles. The simplest classifications are BtoB, BtoC and CtoC, and there are new B2Q patterns and BOB patterns, but each pattern can be subdivided.
Profit model can be divided into spontaneous profit model and conscious profit model. The former profit model is formed spontaneously, and enterprises lack a clear understanding of how to make profits and whether they can make profits in the future. Although the enterprise is profitable, the profit model is not clear, and the profit model has the characteristics of concealment, fuzziness and lack of flexibility. The latter, that is, conscious profit model, is formed by enterprises consciously adjusting and designing profit model by summing up profit practice. It has the characteristics of clarity, pertinence, relative stability, environmental adaptability and flexibility.
In the early stage of market competition and the immature stage of enterprise growth, the profit model of enterprises is mostly spontaneous. With the intensification of market competition and the continuous maturity of enterprises, enterprises begin to pay attention to the study of market competition and their own profit model. Even so, not all enterprises are lucky to find a profit model.