"Fuzimiao culture" should be called "Qinhuai culture"

Qinhuai District is located in the ancient capital of Nanjing south of the city, because of the Qinhuai River from east to west across the region and named, known as "ten miles Qinhuai

Zhu Ziqing and Yu Pingbo made the "paddle sound and lights in the shadow of the Qinhuai River", praised the wonderful landscape here.

Today's famous tourist attraction, Nanjing Fuzi Temple, is located here.

Due to its long historical span, Qinhuai culture has retained a colorful and relatively complete historical and cultural dimension, with a wide range of categories and varieties, and more than 60 cultural relics protection units at all levels, which are among the highest in the city, and are the essence of the Jinling culture.

The rich historical and cultural deposits provide Qinhuai with unique and favorable conditions for the development of cultural industries.

Since the reform and opening up, the Qinhuai District Committee and the district *** constantly enhance the awareness of cultural economy, explore the effective way of transforming cultural resources into cultural industries with innovative thinking, and realize the transformation of cultural resource advantages into cultural industry advantages and productivity advantages.

First, the development of historical and cultural resources, creating tourism and cultural industries.

Tourism has a typical economic characteristics, but also has a strong cultural identity.

Culture is the soul of tourism, tourism is the shape of culture, both complement each other.

We adhere to the basic idea of "cultural tourism", take culture as the driving force of tourism development, play the cultural card, take the road of characteristics, the construction of a comprehensive ten-mile Fuzhimiao Qinhuai Scenic Belt, to promote the rapid development of cultural tourism.

Since 1984, we actively seek the relevant state departments and provincial and municipal *** support, has invested billions of yuan, vigorously develop and utilize historical and cultural resources, restoration and refurbishment of the four major ancient and humanistic landscapes: Ming and Qing styles of the building area of 440,000 square meters of the antique architectural landscape, to the Fuzimiao Dacheng Temple as the center of the ancient cultural and educational landscapes, the ancient city wall centered in the Chinese Gate Castle landscape, and the ancient garden landscape mainly in Zhan Yuan.

After years of careful development and construction, the Fuzimiao Qinhuai Scenic Spot has been named "Top 40 National Tourist Attractions" and "National AAAA Grade Tourist Scenic Spot", etc.

The World Tourism Organization (WTO) is the world's leading organization in the field of tourism.

Mrs. Balko, Chairman of the Executive Committee of the World Tourism Organization (UNWTO), praised Fuzimiao as "the essence of Chinese culture".

Every year, 30-40 million Chinese and foreign tourists come here for sightseeing and tourism, and the tax revenue from the Fuzimiao scenic spot accounts for 1/3 of the local available financial resources.

Secondly, we inherited the tradition of cultural and business intermingling, and built a new cultural market with special characteristics.

Since ancient times, the Qinhuai is a place where big families live, merchants gather, the market is quite prosperous, the temple city is a major feature of the Fuzimiao area.

In the construction of the Fuzimiao Qinhuai Scenic Zone, we responded to the cultural consumption needs of the public and tourists, and built five new characteristics of the cultural market: an area of 2,000 square meters of antique painting and calligraphy market, the best of the Jinling Fuzimiao birds and fishes market, paper-cutting, shadow, bamboo carving, branding, and other folk crafts market, a full range of inexpensive commodities market to the "eight treasures of the Qinhuai" market. The Qinhuai snack market, represented by the "Eight Best of Qinhuai", is also a market for the flavorful snacks of Qinhuai.

These markets are very popular with Chinese and foreign tourists and the general public, with an annual turnover of more than 2 billion yuan, and have achieved good social and economic benefits.

The third is to take the folk culture activities as a carrier, vigorously develop the festival economy.

The most representative of the "four seasons of culture": winter "Nanjing Fuzimiao Lantern Festival", spring "Fuzimiao cultural temple fair", summer "Qinhuai summer", and so on. In the summer, the "Qinhuai Summer" community culture and art festival, and in the fall, the "Fuzimiao Golden Autumn Gourmet Festival".

In order to increase the "Four Seasons of Culture" "Festival", "Holiday" economic effect, we put the Fuzimiao Lantern Festival, the cultural temple fair, the Golden Autumn Gourmet Festival were arranged in the Spring Festival, "May Day", "May Day", "May Day", "May Day", "May Day", "May Day", "May Day", "May Day" and "May Day". We arranged the Spring Festival, "May Day" and "11" period, which further expanded the popularity of Qinhuai, and enhanced the attractiveness of cultural tourism.

In 2003, only October 1-7, to the Qinhuai citizens and Chinese and foreign tourists reached 103.5 million people, the Fuzimiao scenic area to achieve the tourism business turnover of 97.6 million yuan, of which 59 million yuan of income from trade, food and beverage revenue of 19 million yuan? Record high for the previous Golden Week.

Fourth, digging and organizing historical and cultural relics, carefully organized cultural production.

In order to satisfy people's quest for Qinhuai culture and strengthen the research of Qinhuai culture, we have organized a number of local historical documents such as "Jinling Da Bianen Temple Pagoda" and "Jinling Years and Years Records", edited and published "Diffuse Talk about Qinhuai" reflecting the humanistic history of Qinhuai (three series of 12 books have been published), and "Nanjing Fuzimiao - Qinhuai Scenery" large-scale painting, which is a great example of the cultural heritage of Qinhuai. -Qinhuai Scenery", "Ten Miles of Qinhuai Scenery--Nanjing Fuzimiao Qinhuai Scenic Belt Scenic Spots", "Qinhuai Night Talks", "Qinhuai Opera", "Qinhuai Characters", "Qinhuai Group Literature" and "Qinhuai Folk Tales", etc., which are well received by the public and tourists.

All these efforts have been fully recognized by the relevant departments and the community.

Qinhuai District has been recognized as "National Advanced Cultural District", "National Cultural Model District" and "Hometown of Chinese Folk Art".

We have to see the achievements, but also to see the problems that can not be ignored.

For example: the concept of relative backwardness, weak sense of industrial management; development and utilization of "sloppy", the advantages of resources are not fully developed; individual small-scale, less competitive enterprises.

This requires us to further emancipate our minds, keep abreast of the times, through the concept of concepts, institutions and methods of continuous innovation, bigger and stronger cultural industries, to provide support for the coordinated development of the three civilizations.

First of all, we must strengthen the industrial consciousness and formulate industrial planning.

We should firmly establish the concept of "culture should eat market rice, the market should take the industrial road", and the part of culture that can be released to the market should take the road of industrial development resolutely.

To strengthen the leadership, active coordination, and strive to create a good atmosphere to promote the healthy and orderly development of cultural industries and work together.

Grab the development of "Qinhuai District Cultural Industry Development Plan", to achieve a high planning starting point, market positioning quasi.

Industrial planning should be organically integrated with urban planning, and strive for long-term planning, itemized implementation, and gradually in place.

A series of preferential measures in administrative approval, land use, market management, taxation, etc. are adopted to vigorously support the development of cultural industries.

Secondly, relying on the characteristic resources, make the advantageous industry bigger.

Qinhuai's practice reveals that, with the support of rich cultural resources, the development of cultural tourism has a bright future.

Next, we will increase investment, the implementation of comprehensive expansion and upgrading of the Fuzimiao Qinhuai scenic area.

The reconstruction of the Jinling Dazhongnian Temple Pagoda Ruins Park and the glazed tower, the reconstruction of Zhou's reading platform, Li Bai's Phoenix Terrace and a number of other new cultural and tourism attractions; the opening of the Qinhuai River water style excursion line, the land folk excursion line and the Ming City Wall aerial landscape excursion line; to create a "night in the Qinhuai" brand of tourism to create a "snacks, parked in the" tour, to "taste the snacks, parked in the" tour. The brand of "Night Parking in the Qinhuai" will be built to create a beautiful atmosphere of "tasting snacks, parking in the Qinhuai River, touring attractions, enjoying the elegant music, and strolling in the night market"; a number of iconic facilities such as Qinhuai Tourism and Culture Center and Qinhuai Folk Art Exhibition Hall will be planned and constructed, and a number of high-grade and large-scale bars, bookstores, teahouses and other recreational and entertainment venues will be introduced to develop and grow the tourism, culture and leisure industry.

Third, actively guide consumption, expand the cultural market.

Adapt to the market demand, set up a research and development center for Qinhuai cultural and tourism products, build several large-scale production and sales enterprises, launch more tourism and cultural products with Qinhuai characteristics, and enhance the effective supply of cultural products.

Create a favorable environment, enhance the environmental grade and service level of the cultural markets of antiques and paintings, flowers, birds, fishes and insects, catering and entertainment, etc., so as to enhance the attractiveness of the markets to the public and tourists, and to stimulate tourists' interest in consumption.

Increase marketing investment, through the media, the Internet, tourism fairs and other channels, vigorously publicize the attractions, activities, etc. of the Fuzimiao Qinhuai Scenic Belt, to attract more customers to Qinhuai during the holidays.

Fourth, increase the reform efforts? Accelerate institutional innovation.

To realize the cultural administration function "three turn": from the management of cultural system units to the management of the region's cultural undertakings, industries, from the focus of "do culture" to focus on "management culture ", from mainly rely on administrative means to mainly rely on economic and legal means.

To actively promote the reform of cultural institutions, according to the different nature of public welfare, public welfare and business operation, the implementation of classification guidance, to explore new management and operation mode.

To reform the *** input method, and gradually change from the input to the cultural institutions to the project input.

Actively introduce private capital, foreign capital to set up a variety of cultural enterprises, the formation of "diversified investment, a variety of ownership and competition" in the development of the new pattern of cultural industries.

Fifth, cultivate cultural talents. The development of the first resource.

Strengthen the construction of the cultural system talent team, the implementation of the "employment system" as the main body of the new system of employment, to promote the best of talent, talent to its full potential.

Strengthen the construction of folk artists, the establishment of the Qinhuai Folk Artists Association, Qinhuai Folk Art School, so that the Qinhuai folk art from generation to generation, carry forward.

Introducing high-level cultural talents, especially management and managerial talents to serve Qinhuai.

Improve the incentive mechanism for cultural talents, establish talent values that are performance-oriented and mainly measured by innovation ability, creative achievements and business performance, and encourage cultural units to reward high-level talents with outstanding contributions.

For a period of five years, Nanjing Fuzimiao - Qinhuai Scenic Zone to create a 5A scenic area into the closing stage, the reporter found that the interviews, on how to make the elegant culture and folk culture harmonious *** birth, how to highlight the characteristics of the temple and the city of the unity of the characteristics of the management of open scenic area, Fuzimiao made a lot of useful exploration.

"Before the temple after the school", recall the soul of culture

Into the heart of the Temple of Fu Zi Temple scenic area, Dacheng Hall, tourists will be the walls around the colorful stone mural "Confucius Sacred Figure" attracted.

The guide introduced, this is one of the temple of Fuzhimiao town treasure, *** 38, by the Zhejiang Yueqing more than 300 craftsmen spent three years to produce and become, "at that time spent 5.8 million, now worth more than 100 million."

"When did the mural?" "It was there in 1998, and it has always been here." The reporter was surprised: how no impression at all.

The tour guide said: "Before a dozen stalls in the temple, the mural was made dusty.

Stalls cleaned out, the lights hit the wall full of glory."

Mingde Hall after the Zunjing Pavilion, has been the scenic area of the management organization's office, and now, the management office moved, "foreign monks" British Sir Joe Witt stationed in the office of the Confucius Institute, so that it has become a foreign tourists and foreigners in Nanjing, "China Salon! ".

Fufumiao another cultural important place Jiangnan Gongyuan, Tang Bohu, Zheng Banqiao, Wu Jingzi, Lin Zexu ...... these celebrities from the Jiangnan Gongyuan come out of the imperial examinations, now with a lifelike bronze statue to tell people, here once No. House 20,644, is the country's largest imperial examination room.

Qinhuai District Tourism Bureau said, the scenic area will be the Jiangnan Tribute House reconstruction, is currently collecting and organizing the relevant historical information.

Fushimiao, the soul of culture is being recalled.

Nanjing's new elementary school students in the Dacheng Hall, "the opening ceremony", students like to Jiangnan Tribute Palace "jump Dragon Gate", "worship Kui Xing", folk ticket friends love to play here Hanfu! Show ...... January-September this year, Dacheng Hall visitors 500,000, Jiangnan Gongyuan 140,000, respectively, than the same period last year, an increase of 20%, 52%.

November Golden Week, the scenic area received 1.21 million visitors, an increase of 21%.

Setting right the imbalance of the balance, "culture" "business" once again blend

Nightfall, lights, the Qinhuai River in the boat more up, the boat across the Yuanjia Bridge will be paddled into the 280-meter-long, water width of 7-12 meters of the water street.

Yuanjia Bridge, Yinfeng Bridge, half-clear bridge three cross-street stone bridge, five high-grade clubs open to welcome guests to show the zither, chess, calligraphy, painting, song, dance and tea "seven elegant" traditional song and dance, calligraphy and painting, specialty food and drink, folk skills, attracted countless visitors.

Guests can also watch the water show "Night at the Qinhuai" in the Egret Island Park from the window.

The person in charge of the management office of the Fuzimiao Qinhuai Scenic Zone said that the temple and the city, elegant culture and folk culture in harmony **** birth, is the Fuzimiao can not be erased qualities.

People resent the commercial flavor of the Fuzimiao, in fact, resent the lack of cultural flavor of the city.

Next A7

Previous A1 At one time, the broken walls of the store, heavy "business" light "culture", Fuzimiao became a small commodity distribution center; now, is to correct the imbalance of the scales, so that "culture" "business" "culture", "culture", "culture", "culture", "culture", "culture", "culture", "culture", "culture", "culture", "culture" and "culture". " "Business" is again compatible.

Occupying the market was demolished, since 2000 *** demolished more than 1,000 kiosks, East City, West City, Jinling Road remodeling of more than 600 stores.

Items with Qinhuai cultural characteristics were invited in, and the Fuzimiao Folk Art Grand View Garden behind the Zunjing Pavilion, where Nanjing's best folk artists set up craft studios for lanterns, paper-cutting, fan-folding, branding, etc., to exhibit and sell on site and to bring in apprentices.

The management of the service, the relentless pursuit of scenic

The biggest difficulty in the management of the Fuzimiao is open.

Starting from this year's Golden Week, the Fuzimiao scenic area to implement 24-hour round-the-clock management.

Previously, the scenic staff on duty at 9:00 p.m. 10:30 p.m. to withdraw, a variety of vehicles into the scenic area to take a shortcut, and even barbecue stalls also run in, making a mess.

Now, the east and west piafang installed on the electric gate, management personnel 24 hours a day management, the problem is solved.

Management in the service is the pursuit of the scenic area.

Jixing Pavilion, a northeastern-accented tourists asked: "Where are the best snacks?" The staff replied: "Scholar's building of the 'Lian Song snacks', Qifangge *** snacks, evening clear building of the Qinhuai flavor snacks, the Water Street club snacks, the people of the west square of the Fuzhimiao snacks, each with its own characteristics, high school and low-grade have, depending on which you like." Center Square inch of land, the Star Pavilion was previously rented to merchants hundreds of thousands of rent a year, and now become a tourist information service center.

Scenic area **** sub-piece set up four visitor consultation service center, providing advice, lost and found, trolleys, strollers, umbrellas and a variety of services, this year, the scenic area to achieve zero complaints.

Fushimiao management difficult also difficult in the scenic area of housing ownership diversity, industry and business means are difficult to unify.

But Fuzhimiao - Qinhuai Scenic Zone scenic area is about to add two "God of protection".

One is the "Nanjing Fuzimiao - Qinhuai Scenic Belt Master Plan", is expected to be implemented on January 1 next year, defining the scope of the scenic area in the next 12 years, infrastructure equipment, industry control, which places to be relocated, and so on; the other is the "Nanjing Fuzimiao QINHUAI Scenic Belt Ordinance", for the scenic area tailored to the maintenance of the scenic style, pedestrian walkway, and the management of the scenic area. The other is the "Nanjing Fuzimiao Qinhuai Scenic Zone Regulations", tailored to the scenic area, the maintenance of the style of the scenic area, the management of the pedestrian street, the entry of the industry, the penalties are targeted terms.

Ancient and modern blend, static and dynamic Fuzimiao, will be for tourists from all over the world to serve the feast.

1, the iconic buildings along the Qinhuai River, the essence of the Qinhuai scenery, Nanjing folklore, snacks concentration, the night market is also bustling, can be called the most old Nanjing flavor place.

2, every year the first day of the first month of the lunar calendar to eighteen, this place held Fuzimiao Lantern Festival (Jinling Lantern Festival), very lively.

Nanjing Fuzimiao, or Temple of Confucius, was built in the first year of the Song Jingyou (1034 AD), expanded from the Palace of the Eastern Jin Dynasty, and is located on the north bank of the Qinhuai River, next to Gongyuan Street.

The Fushimiao complex, which consists of the Confucius Temple, the Palace of Learning, and the Jiangnan Gongyuan, is the essence of the Qinhuai River.

Confucius Temple

Confucius Temple is rich in Ming and Qing colors.

It is centered on the Dacheng Hall, from the wall to the north and south of Weishan into a central axis, the left and right buildings symmetrically aligned, covering a wide area of about 26,300 square meters.

Surrounded by high walls, with a gatehouse, corner tower.

The center of the temple courtyard: the courtyard is planted with eight ginkgo, the ancient lamp symmetry, the middle of a straight stone masonry tunnel leading to the Dacheng Hall in front of the Dian Dian, this Dian Dian is the place where the music and dance held during the festival, the center of a bronze statue of Confucius, 4.18 meters high, weighing 2,500 kilograms, is the country's largest bronze statue of Confucius.

Dacheng Hall: the main hall of Fuzhi Temple, 16.22 meters high, 28.1 meters wide, 21.7 meters deep.

In the middle of the hall hangs one of the largest portraits of Confucius in the country, 6.50 meters high and 3.15 meters wide.

Inside the temple, there are fifteen kinds of ancient Confucius ritual instruments, including chimes and bells, which were imitated 2500 years ago, and the ancient music and elegant music are played regularly, and the large-scale music and dance of the Ming Dynasty that reflects the rituals of the Ming people's Confucius rituals is performed, so that the audience can hear the music of bells and drums and the sound of qin and sepals of the Spring and Autumn Period.

The hall is surrounded by mural paintings of Confucius' performance, both in form and in spirit.

Culture and Art Exhibition: The center temple courtyard monument gallery display is known as "China's best" of the rainbow stone exhibition.

Other historical artifacts and art exhibitions are also organized regularly in the Dacheng Hall to promote the long history and culture of the Chinese nation.

The Academy

From the back door of the Dacheng Hall, you will enter the academy area.

The academy is the highest school in the province during the imperial examination era, in order to make the scholar to receive indoctrination, gradually know to follow the way of the sages, so the academy is always built together with the Confucian Temple.

As the ancient cultural and educational center of Jiangsu Palace is located in the Hall of Dacheng, to the Hall of Virtue, Zunjing Pavilion as the main body, "the first school in the Southeast" door plaque by the late Qing dynasty scholar Qin Da Shi inscription.

Jiangnan Tribute College

Jiankang (Nanjing) Tribute College was built in the Southern Song Dynasty filial piety four years (1168).

Because of the humanities in the southern region, reference to the increasing number of scholars, to the Ming Yongle, they confiscated the Yin Huang Yongyuan Ancestral Hall, Qin Hui's son Beixi Ancestral Hall, etc. was converted into the "Gangnam Tribute Academy.

The scale of the large, covers a wide area, the number of premises for the national examination center of the crown.

The gate of the Tribute House: the door is hung with the banner "Mingyuan building" three gold characters, the outer wall embedded in the "Jinling Tribute House Remains Tablet", which describes the history of the rise and fall of the Tribute House.

Mingyuan Building: is one of the buildings in the Tribute House, located in the middle of the Tribute House, was originally used to monitor the behavior of the students taking the test and the courtyard staff on duty to pass the joints of the facilities.

"Mingyuan" is "prudent end of the pursuit of the far, Mingde return to the original" means.

Cultural, commercial and snack street

In 1985, Nanjing *** restored the ancient building complex of Fuzhimiao, where many stores, restaurants, snack bar facades were converted into Ming and Qing styles, and the river Gongyuan Street area was built into a colorful tourist and cultural commercial street.

Nowadays it is the most famous pedestrian commercial street area in Nanjing and the gathering place of Nanjing snacks.

"Qinhuai eight" snacks with fresh grass eggs, sugar, salt, soy sauce, lotus seed paste, sesame, duck oil, chili oil, green onions, ginger and other dozens of raw materials and ingredients, must comply with the provisions of the menu labeling of snacks to indicate the name of the varieties, the main raw materials and net content.

"Qinhuai eight" snack appearance, color, taste and smell, "standards" in the detailed provisions.

Such as duck shortbread biscuits to golden color, full shape, not broken skin, no oil; sesame oil hot dry wire requires dry wire as fine as silver wire, loose and not agglomerated; tea eggs, five spice beans, each net content can not be less than 30 grams, and so on.

Want to eat authentic Qinhuai snacks are difficult

Li Kaifa Hua's home is next to the Fuzhimiao, fragrant beef pot stickers, sweet and sticky sugar taro seedling, these foods often hold his feet.

"When I was a kid, I would ask my family for money to eat beef potstickers whenever I was free, and I craved this the most." Said this, Li Kaihua also can not help but gulp, "Now but it is difficult to find, some restaurants have also developed the Qinhuai snacks, but basically are packages, a little bit to be more than a dozen dishes, cheaper are about 50 yuan.

Last time I couldn't help but order a set, that a dish of dried silk, a small mouth to finish, to the mouth also less than the throat."

"It's like a commercial street with no specialties, a hodgepodge of whatever you want.

Although lively, but lack of substance." Li Kaihua said, so this year, he got a dozen students, in the street questionnaire survey of about 200 local residents and foreign tourists, to understand their eyes of the Fuzhimiao, and listen to the views.

Most people come to Fuzimiao for shopping

Students in the survey of 73 local citizens, 42 people came to Fuzimiao is actually to shop for bargains, 15 people came to take a walk, come to eat 10 people, etc.

In the survey of the local people, 42 people came to Fuzimiao is actually to shop for bargains, 15 people came to take a walk, come to eat 10 people.

In the survey of more than 80 foreign tourists, 31 people came to shopping, 15 people came to the name, 19 people arranged by the travel agency, and appreciate the cultural heritage of only 15 people.

The results of the survey showed that the local people, 22 people think that the good and bad businessmen, 23 people think that the brand features are not obvious, 12 people, etc. think that the planning is unreasonable; foreign tourists, 31 people think that the good and bad businessmen, 22 people think that the brand features are not obvious, 20 people, etc. think that the planning is not reasonable.

After the survey, Li Kaihua commented: "Although there are some shortcomings, but I must admit, now the management of the temple than before to standardize a lot of hawkers, less, clean a lot of public toilets, parking lots and other ancillary facilities is also a lot better."

A sigh of relief

How much of the characteristics of Nanjing

Is it true that, as shown in the survey of students, Fuzimiao commercial flavor is too strong, drowning the unique cultural heritage? The reporter visited the site yesterday.

Before stepping on Gongyuan Street, mixed with pop music, fast songs, a strong sound straight into the ear, stinky tofu, squid deep-fried flavor also came.

On both sides of the street, there are stores one after another, and signs of hot pot restaurants, shopping malls, and food stores hang on the sides of the ancient corner buildings.

Along the road, two to three hundred meters, Nanjing characteristics of the goods and stores are few, full of eyes are "Russian goods city", "Suzhou fine embroidery", "Yixing Zisha Pot". "

Reporters are not allowed to use this site.

The reporter turned around in the Fuzimiao area, the light of the "Russian goods city" there are several, and more purple sand pots, a few steps on a store.

"The traditional cloud brocade, micro-carving are rare, full of these foreign goods, and other scenic spots almost no difference." An old Nanjing Ms. Shen, who lives near Sanshan Street, complained, "Life is better, but less traditional."

Fushimiao former gates of the East and West Market, selling nothing more than fans, Zisha pots, jade and so on, there are stores simply closed.

A small jewelry store called "high family cloth" is still open to customers, the owner of the store not far from the "Russian Mall", "Suzhou fine embroidery" and other stores, said helplessly: "These are not the same as in the past, but they are not the same as in the past, so they are not the same as in the past. The owner of the store looked at the not so far away "Russian Mall", "Suzhou fine embroidery" and other stores, said helplessly: "These foreign products cobbled together into the "Expo Temple" almost covered the only remaining characteristics of the Temple!

Fast food is very conspicuous

Shops so, eat even more difficult to see the characteristics.

A snack bar on Gongyuan Street has six or seven signboards, all of which are specialties from around the country.

And in the center of Fuzhimiao, foreign fast food and food is also frequent, McDonald's, KFC signs are very conspicuous, a hundred meters away can be seen.

A small store next to KFC sells crispy stinky tofu and rice cakes.

"Look at it, it's all food from overseas or even foreign countries." A tourist said with a little frustration, even the authentic traditional snacks of Fuzimiao can not be found, who knows which is the old ah.

Just then, Mr. Zhao from Nanjing interjected, "Not to mention you, we are difficult to eat.

Years ago, one or two dollars could eat a big bowl of sugar taro seedling or red bean snacks.

But now Qinhuai snacks are sold in sets, often tens of dollars or even hundreds of dollars, things are exquisite, but the price is also difficult for ordinary people to accept."

Battery car all the way to solicit customers

Gongyuan Street is the main block of the Fuzhimiao, about 620 meters long.

Along the way, clothing, restaurants, tea stores, hotels, teapots, opticians, photo stores, silk stores and other colorful stores lined up, eating, wearing and playing all kinds of things, but arranged nothing chapter.

Along the eastern half of Gongyuan Street, the reporter roughly counted, the colorful stores in about 50, a moment is a clothing store, a moment is a snack store, and then a few meters away, and even optical stores, hotels, theaters.

"It feels a bit chaotic." Mr. Bao, who traveled to Nanjing, told reporters that he couldn't compare the places he wanted to find to eat, because the snack bars were almost annihilated in the stores of all colors.

Even in Wuyi Alley, there are food stores appearing, and there is one selling salt water duck across from Wang Guan Xie'an Memorial Hall, and there is a restaurant a few meters away, which is really incomprehensible.

And the scenic area, "ten dollars a person, beckon to stop" battery tour bus is to let a person feel some harmonic.

(Xie Jingxian)

Authorities: the need for diversification

After the investigation, Li Kaifa also made a special trip to the management office of the temple, reflecting the relevant issues.

Li Kaihua told reporters that the staff said, the development of Fuzimiao positioning is "culture, tourism, trade".

But he felt that the current status quo should be completely reversed, business ranked first, and the most important culture is the bottom.

The staff also said that in order to recreate the traditional characteristics of the Fuzimiao, the Fuzimiao Management Office has taken certain measures.

"We standardized snacks and set up the Fuzimiao Snacks Association, which defines the 'Qinhuai Eight' of the new era." A person in charge of the management committee said.

In addition, in the protection of traditional culture, they also organized the Confucius Ceremony, Scholar parade and other activities full of rich traditional cultural colors.

"Fuzimiao is an old scenic spot, and the current planning layout has been much better than the original." Liu Lixin, deputy director of the management office of the Qinhuai Scenic Zone in Fuzimiao, said in an interview with reporters that compared with the original, there are many fewer vendors and more standardized management.

But the development of scenic spots should be diversified, in addition to the Nanjing characteristics of the rainbow stone, salt water duck, cloud brocade, etc., we also need to introduce some other things, after all, the needs of tourists are also diversified.

In addition, the scenic area of the store sign store signs will also be improved street by street, in the architectural style and the ancient architecture of the temple to be more unified and coordinated, is currently on the Junyuan Road stores for transformation.

As for the people put forward by the Fuzimiao stores sell the same thing, as the management, can only macro-guide, but it is difficult to specific guidance.

In the future, we will continue to develop new Qinhuai specialty products for merchants to choose.

For the scenic area in the battery tour bus, he explained that previous visitors to the management office to give advice, that the Fuzhimiao scenic area is too decentralized, walking tour is very tired.

So, the management office added this scenic transportation, both environmental protection speed is not fast.

Of course, the management office will strictly control the number of such battery cars.

Experts and scholars: have to keep the cultural bottom line

"Fuzimiao should be the most typical tourist area on behalf of Nanjing's history and culture, we should strive to build and maintain this bright business card on behalf of Nanjing." Zhou Wuzhong, director of the Institute of Tourism and Landscape Research at Southeast University and a doctoral supervisor, suggested that, however, some unsatisfactory places did appear in the development of Fuzhimiao, such as the excessive appearance of things alienated from the cultural heritage of Nanjing.

How to create this business card, *** should be more guidance, supervision in the planning.

First of all, in the function of the Temple of Fuzhimiao scenic area, there is a general orientation, all the projects into the Temple of Fuzhimiao scenic area to comply with this general objective, to set a "threshold", and can never be profit-oriented.

The most obvious is KFC, McDonald's such foreign fast food decoration seems out of place, far from a bright yellow signboard.

In Europe, some of the historical and cultural streets, these foreign fast food store signs also "follow the customs", in the shape, color have made some adjustments, and the local landscape style to maintain consistency.

In today's market-oriented operation, the Fuzimiao scenic area does not exclude other businesses, products into, but must meet the requirements and planning.

In addition, Fuzhimiao is, after all, the most representative of Nanjing's historical and cultural scenic spots, must keep watch over the traditions, to maintain the characteristics of Nanjing, foreign products, stores should be minimized.