Necessity of creating Baidu encyclopedia for brands, increase the degree of publicity of brand information

One of the important tasks of brand promotion is to establish and promote the brand of the enterprise on the Internet, the offline brand of the well-known enterprises can be extended online, the network branding is based on the construction of the content of the information, and through a series of promotional measures to It is based on information content construction, and through a series of promotion measures, it achieves customers' and the public's cognition and recognition of the enterprise/brand. To a certain extent, the value of online branding is even higher than the direct revenue gained through the Internet. With the advancement of networkization, the speed of network promotion brand is even more amazing! Speedpusher Media believes that wikipedia, as an authoritative website, is one of the main service platforms providing reference data. Over the years, it has gained much recognition due to the accuracy of its content and the richness of its entries.

1, the importance of Baidu encyclopedia entries

No matter how the development of Internet technology, data and information are essential, which is actually the content of expertise. According to the details of the network search expertise vertical field Xun Pushker Media, Baidu encyclopedia entries in the content has always maintained the credibility, fair and reasonable, weight and other advantages, but also the fundamental attributes of customer trust.

Today, big brands are small brands gradually grow up. We can better understand the location of the air vents, to grasp every opportunity for sustained growth of exposure, as well as the overall strength of the support, so that it is easier to double the growth.

Two, brand Baidu encyclopedia entries to establish common problems

Before the establishment of the brand entries, you should know what are Baidu encyclopedia service platform. Generally speaking, Baidu mainly includes Baidu Encyclopedia, Sogou Baidu Encyclopedia, 360 Baidu Encyclopedia and Interactive Baidu Encyclopedia. One of the more applied is the Baidu encyclopedia, and the different service platforms have basically the same regulations for brand entries. Today, Xunpusher Media takes Baidu encyclopedia as an example and briefly introduces the operation process and precautions.

(1) Prerequisites for the establishment of brand entries

Baidu Encyclopedia has provisions for the establishment of brand entries, the brand must have a domestic trademark certificate, otherwise it cannot be created.

(2) Content standards for brand entries

Baidu Encyclopedia's requirements for each entry are to ensure that the content is objective and fair, and that there is no advertising information. What do you think of objective content? For example, "so-and-so brand began in the romantic lodge Paris, France, welcome to the field of design concepts where public **** art and writing gather. Switching to objective narrative becomes: brand so-and-so began in Paris, France."

The content of a brand entry generally consists of three parts: overview content, basic information and article text. Overview is a short description of the brand content as a whole, and must be equipped with a logo image (clarity of not less than 320px * 320px). Basically, the information column fills in the basic features of the brand, including name, affiliation, industrial and commercial registration number, year of establishment, founder, brand spokesperson, values and so on.

Articles can detail information about the brand's origin, development history, honors, product varieties, planning and promotion, etc. Distinguish between various contents according to the file directory and add pictures, albums, etc. in a location that suits you.

Special reminder that Baidu Encyclopedia is a content display platform, non-release service platform, all entries point out that information involving third parties, such as honorary awards, brand spokespersons, etc., should be provided with authoritative Baidu news sources to prove. That is, some information points should provide a Baidu news source to test its authenticity, credibility and efficiency.

Meanwhile, Baidu news source must meet the six elements of Baidu news source (six elements refer to the reason, through, conclusion, role, time, and specific address), reliable Baidu news source including People's Daily, China Youth Net, etc., from Baidu news source to better demonstrate the credibility of Baidu encyclopedia entries.

The smallest individual also has its own brand, especially in today's era, people buy what products or choose what services are more brand-conscious, more recognized brand.

There are a lot of big and small brands on the market, but there are really some fame, the public is familiar with the brand is really not much if a brand has not even hit the popularity of the words, you can imagine, can be for the brand to pay the bill of the user is also very few. Xun push the guest media: If you want to make the product online publicity, you may want to do a brand Baidu Baidu encyclopedia entries, Baidu encyclopedia can improve brand awareness and reputation, to create a good image in the market, to enhance the user's trust.