I. Industry survey

(1) The coffee consumption market has developed rapidly, which has become a major trend of urban consumption, and the pre-market cultivation has ended. Nestle, Maxwell, Colombian and other international coffee companies have set up branches or factories in China. 12 survey of inland cities shows that 32% of urban residents drink coffee. In addition to Shanghai, there are Kunming, Xiamen, Hangzhou and Tianjin, and the proportion of people who have drunk instant coffee in the past year is above 30%.

(2) Coffee consumption is getting higher and higher, and the charm of culture is the charm of the market. Simple instant coffee is far from meeting the requirements. Consumers begin to recognize the brand and style of coffee and know how to enjoy the fun brought by coffee.

(3) Education level and family monthly income are related to the frequency of drinking coffee. This means that coffee, a drink imported from the west, is a way of life, symbolizing the ruling class in Chinese mainland.

Second, the competition analysis

(1) indirect competition with strong brand stores.

At present, StarbucksCoffee in major cities, Laoshu Coffee in Taiwan Province Province, cross-strait coffee and so on are all equally divided.

(2) Direct competitors. Small cafes have a small audience, and it is necessary to ensure that there are no other cafes within Fiona Fang 1 km.

(3) Marketing planning

Make use of the brand and resource advantages of franchise stores to quickly establish the popularity and reputation of the Belgian royal family and stabilize old customers.

Third, the promotion plan

(1) Publicity

For residents of high-end residential areas, exquisite advertising leaflets (DM) and small gifts can be distributed to car owners in the parking lot of nearby shopping places, and leaflets can also be made into coupons.

(2) Event marketing

1 student party and reading activities. Contact the student union organizations of several important universities in the joining area and hold some salon parties and reading activities, which is still conducive to improving the taste and attracting students and young people to spend.

When the time is ripe, you can also hold an essay activity with the theme of "Coffee and Life".

(3) service marketing

1 Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him (her) as Mr. or Miss * in public, and they will feel very respected.

2 Personalized service.

Putting some publicity materials on the table, which are knowledge and stories about coffee, can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

Provide special interpreters for many consumers who get together. If they are interested, you can introduce them to the names and places of origin of various coffees. You can also involve it in the coffee making process.

Coffee shop business plan (2)

I. General situation of the enterprise

Main business scope: coffee: blue mountain, latte, mocha, cappuccino, Italy, Colombia, Brazil, etc. Coffee is our specialty, and it's all freshly ground and cooked. )

Alcohol: red wine, wine, cocktails, white wine, champagne, osmanthus wine, brandy, various beers, etc.

Milk tea: various flavors of milk tea, such as strawberry, green apple, chocolate, mango, etc.

Afternoon tea: green tea, safflower tea, ginseng oolong tea, several herbal teas, etc.

Dessert: all kinds of exquisite desserts, such as mousse, biscuits, cakes, etc. There are also many flavors of smoothies and ice cream.

Enterprise type: service

Two. Personal information of business plan author

Third, the market evaluation

1. Target customer description: college students and teachers. Business people in the business building.

2. Market capacity or estimated market share of the enterprise: 1%

3. The main advantages of competitors: large number of products, long development history and abundant funds, which have been recognized by many guests.

4. The main disadvantage of competitors: the product model is fixed and inflexible.

5. The main advantages of this enterprise compared with competitors: in the early stage of development, we can adopt different business models and choose the most suitable one.

6. Compared with the competitors, the main disadvantages of this enterprise are: lack of funds, and () not recognized by the guests.

Four. Marketing plan:

1, product: same

2. Price:

espresso

Ordinary? Medium? big

Caramel macchiato 242730

Latte coffee 192225

Cappuccino coffee 192225

Mocha coffee 222528

American coffee 15 1820

Qin Liang series

Iced latte 192225

Iced mocha coffee 222528

Iced American coffee 15 1820

Coffee frappuccino 2 124

Mocha frappuccino 2326

Concentrated frappuccino 2528

Caramel Coffee Frappuccino 2427

Mango Tea Frappuccino 2 124

Vanilla Frappuccino 2 124

Chocolate Frappuccino 2 124

breakfast

Muffins (chocolate, blueberry, vanilla, cranberry) 7-8 yuan

Danish Bread 5-8 yuan

lunch

Vegetable Pie 8 yuan

French sandwich (tuna, smoked chicken) 15 yuan

Sandwiches (tuna, potatoes, Caesar) 10- 12 yuan.

Salad (potato, tuna, Caesar) 15- 19 yuan.

Box lunch (barbecued pork, beef with black pepper) 19 yuan

Afternoon tea time

Cheese sticks and bread sticks, 6 yuan.

Cookie 6-8 yuan

Tiramisu 10 yuan

Fruit Cup 6 yuan

Vienna Black Forest Cake 8 yuan

Cheesecake 10 yuan

Blueberry Cheesecake 12 yuan

3. Promotion method: ① Establish a membership card system: the name of the member is printed on the card. The discount rate of membership card is not high, such as 9. 50% off. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if consumers are with others and waiters can address him or her as Mr. or Ms. * in public, they will feel very respected.

(2) Personalized service: put some publicity materials on the table, including knowledge and stories about coffee. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. Provide special interpreters for many consumers who get together. If they are interested, you can introduce them to the names and places of origin of various coffees. It can also participate in the coffee making process.

3. Location:

(1) Location details:

Location area (square meters) Rent or construction cost

(2) The main reason for choosing this address:

(3) Sales method: end consumers

(4) The reason for choosing this sales method: the service industry is not suitable for wholesale and retail.

Verb (abbreviation of verb) enterprise organizational structure

The enterprise will be registered as a partnership.

Name of proposed enterprise:

Enterprise employees:

Number of jobs, monthly salary

Manager 13500

Barista 12000

Western pastry chef 12000

Business license and permit that the enterprise should obtain:

Estimated Cost Type (Yuan)

Business license 700

Tax registration certificate 100

Health permit 280

Legal responsibilities of enterprises (insurance, employee compensation, tax payment, etc. )

Estimated Cost of Category (Yuan)

National tax 60

Local tax 45

Insurance 480/ person

Salary 7500

Other expenses (utilities, etc.). ) 400

Intransitive verb fixed assets

1, tools and equipment: the kitchen is oven, grill, stove, pool, noodle cooking stove, disinfection cabinet and refrigerator.

Bar: refrigerator, sink, ice maker, cake cabinet (optional), coffee machine, etc.

2. Summary of fixed assets and depreciation:

Seven. Other operating expenses (excluding depreciation expenses and loan information)

Remarks on project cost (RMB)

rent

expense

maintenance cost

registration fee

other

total

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Coffee shop business plan (3)

"Cafe" was once a symbol of fashion consumption in China. Compared with the relatively backward rural areas, people in cities live more tastefully. Fashion youths meet and walk into elegant and pleasant cafes, not only to taste the aroma of coffee, but also to enjoy the unique feeling endowed by fashion. However, now, the urbanization process of rural life is getting faster and faster, and the time is ripe to open cafes in rural towns.

1, project establishment

Now farmers' living standards are improving day by day, and they are beginning to yearn for enjoying life. Therefore, I want to open a small, warm and fashionable cafe in a small town with development potential.

2. Location selection

Cafe is a place that pays more attention to taste, quiet and elegant, warm and romantic atmosphere, and it is also an important place for young people to fall in love and spend leisure. So be sure to pay attention to the position In a quiet place facing the street, or in a place facing the street and the river, we should not only highlight the rural characteristics, but also pay attention to environmental coordination, giving people a beautiful enjoyment.

3. Financing

10000 yuan is enough. The decoration is 5000 yuan, and the working capital is 5000 yuan, which is mainly used for coffee, drinks, cigarettes and so on.

4. Prospect forecast

With the continuous development of market economy, the living standards of rural people are getting higher and higher, and the characteristics of urbanization are very obvious. In many places, high-rise buildings have been built in villages, and streets and communities show the elegance of the city. In some economically developed coastal areas, the construction of rural towns and the life of residents are now very different from those of cities.

On the other hand, China's investment in rural development is also increasing. Accelerating the construction of rural small towns has long been put on the agenda of development planning, and the rural construction centered on small towns is developing faster and faster.

The construction of rural towns and the acceleration of urbanization provide a good foundation for the development of coffee shops and considerable room for subsequent development.

Judging from the customer base, young people in rural areas now generally yearn for an urbanized life, and they can also take their girlfriends or partners into elegant and fashionable cafes like city people to enjoy warmth and romance.

Rural youth are the main consumer groups of rural town cafes. A large number of young people in rural areas can bring enough consumers to the coffee shop business in rural towns. Moreover, the life of young people in rural areas is very fashionable now, and they want to learn from city people, date in cafes and enjoy the best time of their lives, instead of walking on the ridge, drilling in the Woods and sitting on the hillside like their predecessors. The desire and yearning to follow the fashion is the basis for the prosperous business of rural town cafes. It can be said that cafes in rural towns have great commercial potential and need to be developed.

5. Employment of personnel

Two or three people. Among them, 1 coffee, water and wine shopkeeper, part-time cashier, is responsible for the management of cafes. 2 waitresses, 1 part-time health work when business is light.

6. Operation mode

Management should aim at the market, pay attention to fashion and be flexible and diverse. For example, customize birthday cakes for guests, send flowers to guests and so on. We should often launch special activities, such as weekends, Valentine's Day, Mid-Autumn Festival and so on. And we all want to have activities. At the same time, it is necessary to increase publicity to attract young people in the city. Because city people are tired of city life, it will be more unique to taste the rural customs and charm of rural open-air cafes in rural areas than in urban cafes.