The first evaluation index of the new Tik Tok word-of-mouth score is product word-of-mouth. It accounts for 61% of the word-of-mouth weight. Word-of-mouth mainly assesses the favorable rate of the goods sold by your yellow car and the store experience score of the small store in Tik Tok to which this product belongs. Note that it does not assess the favorable rate and store experience score of this product after it is sold by your trailer. It assesses the favorable rate and store experience score of this product that it had before you sold the trailer today.

The latest rules of word-of-mouth scoring in Tik Tok:

1. Word-of-mouth of goods

The first evaluation index of word-of-mouth scoring in Tik Tok is word-of-mouth of goods.

This item accounts for 61% of the word-of-mouth weight. Word-of-mouth mainly assesses the favorable rate of the goods sold by your little yellow car and the store experience score of the small store in Tik Tok to which this product belongs.

Note that it does not assess the favorable rate and store experience score of this product after it is sold by your trailer, but the favorable rate and store experience score that this product had before you sold the trailer today.

If a product has a low favorable rate and a low store experience score, the more you sell it in a small yellow car, the lower your reputation score will be.

Whether it is live broadcast or short-sighted band goods, as long as the trailer sells goods with low praise rate and low store experience score, it will lower your word-of-mouth score, and this influence is great, accounting for 61% of the total word-of-mouth score.

2. Content word-of-mouth score

The second major evaluation index of the new version of word-of-mouth score is content word-of-mouth, which accounts for 35% of the evaluation weight of word-of-mouth score.

Word-of-mouth content mainly refers to the content expressed by consumers in their comments or reasons for returning goods after they bought the goods sold by your Tik Tok trailer.

Whether it's good or bad reviews, as long as the description is inconsistent, false propaganda, delivery time is inconsistent with the promise and other contents are expressed in the evaluation content, it will lower your word-of-mouth score.

This means that what you promote and express in the live broadcast or short video is different from what you actually do, so he wants to lower your word-of-mouth score.

3. Service word of mouth

The third evaluation index of the new version of word of mouth is service word of mouth, which accounts for 5%.

This mainly means that consumers complain about the orders you sell through the platform customer service. If consumers complain about your contents, such as performance and description, inconsistent promises, abuse, blackmailing and silence, it will narrow your word-of-mouth score.

Of these three assessment points, the most important one is the word-of-mouth of the goods with a weight of 61%, that is, the inherent favorable rate of your trailer goods and the store experience score. Basically, if these two values are low, your word-of-mouth score will enter a vicious circle. The more you sell, the lower your word-of-mouth score will be.

Tik Tok's word-of-mouth rules have been changed in this way, which shows that the government has been cruel to crack down on inferior products and bad services.

Therefore, everyone should pay special attention to the store experience score of your small store in Tik Tok. Many merchants like to hang low-priced products from selected alliances to increase the weight of transaction density.

There is nothing wrong with this, but you should pay special attention to the selected alliance products you choose, their store experience scores and the favorable rate of products, otherwise your word-of-mouth branch will drop further and further.

Because the word-of-mouth score is based on the order quantity, regardless of the price, the goods delivered by 1 yuan have the same impact on the word-of-mouth score as the regular-priced goods in 311 yuan.

If you are a small store merchant, from now on, it is important and necessary to maintain and improve the store experience score as an important and necessary thing to run a small store in Tik Tok every day.

Because if the store experience score is low (less than 4.3), not only will the store have no traffic, but people will not choose to cooperate, and they can't advertise themselves, which means that your store is finished.