1. Geographical advantage: it is located in the north of the city across the rainbow and enjoys a good geographical advantage. Chengbei Real Estate is a prosperous area or lot in Pingxiang City, with more commercial and pedestrian resources. As a property in the north of the city, crossing Rainbow Square can attract more attention and search. In contrast, Runda's international geographical location is relatively general and its popularity is relatively low.

2. Brand awareness: Over the Rainbow has a high brand awareness. Above the rainbow is a well-known commercial brand with high popularity and reputation in Pingxiang. As a brand building above the rainbow, Plaza above the rainbow can attract more attention and search by virtue of its brand influence. In contrast, Runda's international brand awareness is low and relatively weak.