1. False data and fans: Some generation operation companies may use false data and fans to highlight brand exposure and attention. Companies should pay close attention to fan interaction and communicate with fans through comments and private messages to ensure the authenticity and activity of fans.
2. Low-quality content: OEMs may use low-quality content, including plagiarism, theft of other people's work, and low-level creativity that lacks independence and originality. Companies should regularly review and monitor the quality and compliance of content to ensure that it is in line with the company's values and brand image.
3. Non-transparent advertising: Some OEMs may use non-transparent advertising methods and fail to provide real advertising reports and data. Enterprises should ask the agency to provide clear and concise advertising plan and data report to ensure the transparency and effectiveness of advertising.
4. Privacy and security issues: OEMs may collect and use users' private information, or there may be a risk of data leakage and security breaches. Enterprises should sign a clear data protection agreement to protect users' privacy and data security when working with a surrogate company.
5. Untrue promises and exaggerated publicity: Some surrogate companies may exaggerate their capabilities and results, bringing unnecessary expectations and losses to enterprises. Enterprises need to be prudent in choosing a surrogate company and conduct adequate due diligence to understand their capabilities and actual performance.
6. Lack of long-term planning and strategy: Some OEMs focus on short-term results and lack long-term planning and strategy. Enterprises should work closely with the agency to ensure that they can provide long-term and stable strategic and operational support.
Enterprises need to choose trustworthy COAs, establish a clear partnership with them, and monitor and manage them effectively. For those COAs with any irregularities or non-transparent operations, they need to terminate the cooperation in a timely manner and look for a more reliable and professional partner.