A beer bar is a beer house, which is a catering form that deals in craft beer. Although the craft beer house mainly sells craft beer, drinking is only a part of people's consumption habits. In order to attract more consumers, catering needs to be matched, and there are many catering modes that can be operated, which are generally selected according to the actual situation:
1. If you want to invest less, you can choose the sales method of craft beer, that is, pure distribution of beer. This operation is relatively simple. The main sales methods are online and offline at the same time, mainly simple packaging and distribution.
2, craft beer+barbecue, this is a common business model of beer bars, beer+barbecue is a perfect match, especially in summer.
3, craft beer+hot pot, hot pot and craft beer are also suitable, suitable all year round.
4, craft beer+snacks, this business model is based on craft beer, there are many kinds of craft beer in this model, if you have confidence in your own beer quality, you can adopt this model.
5, craft beer+seafood, beer bars opened in coastal cities are suitable for this business model, and both locals and tourists will come to consume.
6, craft beer+Western-style light meals, this business model of beer bar is more suitable for high-end consumer places, the variety and quality of craft beer are particularly important, and the decoration of beer bar should also be careful.
7, craft beer+self-help, this business model is mainly to make buffet craft beer can add icing on the cake to the business.
Second, how to run a good beer house
If you want to run a beer house well, you need to pay attention to many aspects. The management of beer house should pay attention to:
1, store location
First of all, choose the address according to the chosen business model. If you want to do pure distribution business, you can find a community with cheap rent and take the community business model. If you want to do other business models, you need to choose the venue according to the spending power of the crowd.
2. Beer taste
For drinks, taste is everything, especially craft beer. Most friends who like to drink craft beer love the taste of craft beer, so the taste of beer is very important for a beer house to run well.
3. Shop decoration
The decoration of beer bar needs to choose suitable decoration style and decoration elements according to market positioning and consumer groups.
4. Marketing activities
To get more consumers to spend with you, there is no activity, whether it is regular or irregular. As the saying goes, the smell of wine is not afraid of the depth of the alley, and the effect of poor marketing of things will be greatly reduced. Activities should not only attract consumers, but also maintain old customers.