By the increasingly fierce competition in the market and the impact of information transparency, consumers tend to rationalize the purchase of products, the pursuit of product quality and value. Especially at present, under the homogenization competition, consumers are more concerned about the additional value of the product and reputation.

01Traditional promotions, the advantage is no longer

Currently, the effect of the traditional catering store promotions is no longer obvious, and even appeared promotional weakness, unable to attract consumers.

The reason for this, on the one hand, is the impact of the online platform and the store's frequent promotions, the double impact on consumers, resulting in a large number of choices, losing competitiveness;

In fact, the traditional food store promotional products do not convey added value for consumers and focus on word-of-mouth marketing.

Throughout the market, promotional techniques, product discounts price reductions, giveaways, gifts, sweepstakes and so on to attract consumers. Because of the promotional activities to do too much, and do this kind of promotion of the store is also more, on the consumer has lost its attraction.

Standing in the consumer's point of view, the preferential activities are too frequent, can not stimulate the consumer's desire to consume, always hold a wait a moment there will be preferential mentality.

At this point, the store in order to improve their competitiveness, stimulate consumer desire to consume, they increase promotional efforts, but increase promotions undoubtedly tighten the profits, and then fell into a vicious circle "circle".

In addition, the traditional promotions did not stimulate the consumer's real demand for purchase, to a certain extent, just simply let the consumer because of the price of the reasons to buy, after the purchase experience, not digging deep into the consumer's value as well as to give the consumer additional value of the product.

So the common phenomenon of food and beverage is that, once the promotion stops, the sales will plummet or even worse than before the promotion, the reason is also here.

02 attraction weak, insufficient successor

"Attract new customers, maintain the old user" is the concern of all entity catering stores, attraction is not enough, the flow can not easily make the store to lose competitiveness!

People eat for days, eating is just need, so the market demand is huge, and catering by word of mouth effect is significant, there is a fission gene.

So, the entity catering stores need to attract more need to retain the amount, into the store to increase the number of effective customers, so as to maintain the store's sales or profit growth. In fact, stores think a lot of ways can not achieve the desired goal.

The solution

Seamless combination of online and offline, sales diversion in one hand

Part 1

Both the store standard, it will let it play the value of profit contribution; since the traditional advantages of the sale is not in, it will be digging into the added value of the product; and add a little bit of innovative marketing, so that the bottle not only sell, but also to bring in! "Consumption", diversion "consumption". With consumer stickiness, why worry about the lack of promotional power!

Cacao broadcasting collection of catering + new retail (new catering) concept, the WeChat end as the entrance, and loaded into the WeChat small program, no need to download APP, simple and fast to use. Provide solutions for the catering industry based on user management and traffic conversion efficiency improvement.

Utilizing the live broadcast/short video game, it helps catering merchants to establish digital user management, private traffic marketing, low-cost completion of their own brand of online user management and user door-to-door, conversion, long-term relationship building, and to improve the comprehensive efficiency of traffic preservation and conversion.

Non-traditional promotions, tapping into consumer value

Part 2

The powerful and practical currycasting system is designed to help merchants invest very little effort to make more money. Every feature has been carefully thought out. Cacao not only provides powerful system functions + business functions, but will also hand in hand to help customers build their own private domain platform. CacaCast is going to make every incoming merchant know how to use it, be able to use it, and use it often.

Digital store

Upload brand LOGO, store address, contact information, easy brand promotion

Free shelves store merchandise, physical commodities e-commerce

Users pay attention to the merchant store, complete the user precipitation

Private domain live broadcasting

WeChat port a key to start broadcasting, open the merchant's exclusive live broadcasting room

Digital marketing

Record the user's consumption behavior, easy to do every activity to achieve the purpose of accurate customer acquisition

Distribution fission

Darians, distributors through the product posters, links, and links to the live broadcast room can be distributed products, multilevel commission mechanism to promote the fission

Qaqiqiu podcasting to obtain customers The cost tends to 0 new changes, word of mouth fermentation, lifelong lock customers, fission traffic! Help offline merchants have unlimited reach of user assets. At the same time to provide more marketing space, online realization has more chances to win.

The core advantage of currycasting small program + live broadcast is to help the brand to create their own business closed loop currycasting is aimed at - brand consumers private domain traffic operation. Through the public number + social private domain + small program live broadcast, seamlessly operate the private domain traffic.