Tang Dao 637 refers to the Xining Humanistic Commercial Neighborhood.
Tang Dao 637 is an experiential, interactive and tourist-oriented commercial district integrating culture, commerce and tourism; with the ancient Tangfan Road as the prototype and the concept of integrating the ancient and modern, it integrates Tangfan culture into modern architecture to create a Northwest urban humanistic commercial district integrating the non-heritage exposition, gourmet food and beverage, leisure and entertainment, and fashionable life with a great historical heritage.
The origin of the name: the Tang Dynasty, when Songtsen Gampo sent his envoys to the Tang Dynasty to ask for the marriage of Princess Wencheng, and only after several setbacks did Emperor Li Shimin of the Tang Dynasty agree to marry Princess Wencheng far away in the Tubo, which is to commemorate this historical event, to commemorate the origin of the Tangfan Ancient Road, and so it is named Tang Road 637.
Business Model
Since the Since the opening of the street for trial operation in September 2017, Tang Dao 637 has successively held large-scale brand activities such as the Wu Huang Wan Sleeping Creative IP Culture Festival, the FIRST Film Festival Open Air Movie Exhibition, the Qinghai Local Specialty Snacks Competition and Xining Food Festival, and the Tour de Lakes Race Carnival.
These humanistic activities have been continuously reported by the local mainstream media and gained wide attention from all walks of life, mobilizing the public's enthusiasm while revitalizing the commercial district and adding impetus to the creation of a ****sheng***rong commercial circle.
Tang Dao 637 knows how to win customers' favor while avoiding the risk of market homogenization. Its planning activities are based on humanity, art, creativity and life, breaking the traditional marketing model, making the project not only an experiential business complex, but also a place for people to live, a trendy gathering place for young people, and a future lifestyle for Xining people.