To be a good manager, we must first understand what a manager is.

The store manager has little power (often plays the role of executor) but a lot of responsibilities. The assets and goods of the store range from one to two million to tens of millions, and dozens of employees are under the management of the store manager. Therefore, to be a store manager, you need to play the following roles.

Rep.

Imagine, if we were eating in a restaurant and suddenly found half a caterpillar in the dish, who would I call? Go to the chef? Waiter? No. We must say angrily, "Let your manager out!" Why let the manager come out? Because only the manager can represent this restaurant. Also in chain stores, the representative is either the general manager or the manager of the company.

At the same time, in front of employees, who represents the company is also the store manager, because many employees may meet the top management of the company. Also, because the store is at the front line of sales and knows the customers' opinions on the store's products, the store manager is still the representative of customers in front of the company's marketing department.

responsible person

In any chain store, the store manager must undertake the sales task and be responsible for the performance. There is also a key responsibility, that is, the fire responsibility of the store. Almost all chain store managers are responsible for the fire control of the store, which is critical but often overlooked by the store manager. There is a fire in the store, except for the direct responsible person, the legal representative of the company and the store manager are responsible.

executor

The store manager is the executor of the company's policies. The company's personnel system, marketing plan, price policy and the basic requirements for the daily work of the store must be assigned, implemented and checked by the store manager. For relatively large stores, the marketing department of the company will issue instructions for certain departments of the store, but in chain management companies, it is generally required that such instructions must also be passed through the store manager and then implemented in specific categories. This is the basic requirement to ensure the integrity of the store.

it is necessary to meet the needs of customers and at the same time create a certain operating profit. The manager must strictly implement a series of policies, operating standards, management norms and operating objectives of the company.

planner

In store management, this role is often neglected and more emphasis is placed on implementation. As mentioned earlier, it is the company's marketing policy. When the store manager has the hand, the store manager should also make a good implementation plan, which is also a planning process. At the same time, according to the different business environment of each store, the manager should also have a seasonal marketing plan and a competitive store plan. We must not only lead the team to the front, but also learn to plan.

Commander

This is the basis of store manager's on-site management. Imagine how the store's day's work begins: before the preparations are finished, I believe many store managers will hold an early meeting to summarize yesterday's sales, share the experience of successful sales and assign the work of the day. Even if the store has the responsibilities of various departments, everyone knows what they should do, but the role of the store manager is like the starter of the 111-meter race. Always say, let's start.

there are peak periods and relaxation periods when opening business, among which the peak period is the most important. Because of frequent contact with customers, the store manager must take the responsibility of commander in chief, arrange the work of service personnel in various departments and shifts, supervise the work flow of service personnel, and strictly follow the operation plans of each store issued by the company.

agitator

Most of the daily work in the store is repetitive. People will be tired if they do repetitive work every day. At this time, it is necessary for the store manager to pat the employees on the shoulder, say something encouraging, and even do some unexpected incentive actions.

In order to motivate employees to achieve a certain sales target, an executive successfully danced a hula dance, which is what he wanted. We often say that the situation of a store can show the character of a store manager. A store manager with a cheerful personality is positive and prosperous. On the contrary, there must be a store manager who is not very "sunny" behind a dead store.

coordinator

The store manager should have the patience and skills to deal with all kinds of contradictions and problems, such as communicating with customers, employees and the company, which the store manager can never ignore. We should try our best to use skills and methods to coordinate various relationships.

what you do will only do what you check. The operating level of the store is made, but it must be maintained through inspection.

when the operation director visits the store, he will find a pool of water on the ground, and the customers at the cashier's desk "line up in a long line". When he asks why, some store managers look aggrieved: it was not like this when they just passed by-they can't see it when it's good, but when there is a problem, it will appear. In fact, what seems to be "not brilliant" is precisely the lack of control of the store manager.

Instructor

Some store managers often complain that employees are not as obedient as before, and the management level is not enough. It is often said that the reason comes down to the lack of training in the human resources department of the company. In fact, the training of store employees or grass-roots management is good for on-site training-anytime, anywhere guidance.

store managers should also summarize their long-term experience into systematic teaching materials, which is a way for store managers to improve themselves. At the same time, it is a good way to establish workplace relations by cultivating talents by store managers. In short, the manager who can't train people is not a good manager.

Hope is an invisible force. The store manager should encourage all employees in the store from time to time to maintain high work enthusiasm and form a good working condition, so that all employees in the store have a strong sense of teamwork, responsibility and enterprise.

Analyst

It is necessary for the store manager to learn some financial knowledge if he wants to get rid of the image of big brother who can only "shout, beat and kill". In addition to the ability of on-site management, we must also know where the store earns, where it loses, and whether the loss is too high. Such a manager is the manager who will operate. At this level, the manager is not far from promotion. The thirteen roles of the store manager seem to require a little more. But a store is actually a microcosm of a company.

The general manager of a company is in charge of the people, finances and materials of the company, and the purchase, sale and storage of commodities. The manager's management is the personnel, property, purchase, sale and storage of the store. From the perspective of career, store managers have a better chance to become the company's business, because they have practiced a lot. In fact, most of the bosses of catering enterprises have the management experience of store managers. So, if you are the store manager, congratulations, you have occupied a promising position and an opportunity to grow into a general manager.