Before Jingdong consumer big data published a market value chain, the value of different groups of people ranked like this: teenage girls & gt; children & gt; young women & gt; old people & gt; dogs & gt; men, I do not know if there is no element of jokes, but I believe that women's contribution to the market is significantly higher than that of men.

Women are reported to make 75 percent of total household spending decisions in China, and 50 percent of male-positioned products are purchased by women. According to Alibaba, 70% of their sales are contributed by female consumers. And among their favorite items to buy online, 89 percent of their spending is on apparel, 87 percent on mother and baby products, 83 percent on cosmetics and 78 percent on household goods.

Spoon classroom articles have also done related consumer behavior analysis. When it comes to women's consumption, people tend to think that most of it is just shoes, bags and cosmetics. In fact, women who are becoming more and more economically independent are ushering in identity reinvention. Their voice and dominance in the family and society have been equalized with men. According to a study by the Boston Consulting Group, 62% of Chinese households are dominated by women. It can be said that in the consumption chain of Chinese society, women dominate in terms of both consumption decision-making and consumption ability.

In fact, women also dominate in restaurant consumption. Baidu Nuomi's big data report "The Power of Eating in the O2O Era" shows that 69.39% of dining consumption is contributed by women, which is why we feel restaurants are so feminized now.