To do network promotion, you must first understand your audience, and it is best to analyze customer portraits, user preferences, usage habits, and what types of social software are commonly used.
According to the audience's preferences, do sem advertising optimization. With keyword tags, the search content of customer groups will constantly change with the market, environment and other factors, so we should regularly observe customer preferences and do optimization.
Secondly, our commonly used social media software can also put advertisements to promote marketing. You can also choose targeted and precise delivery, so that you can effectively spread the advertisement to your potential customers.
Second, access channels.
1, get tools to enlighten clues quickly.
Can intelligently screen out tens of thousands of+intentional customer resources. Set your screening conditions first, such as customer's industry, business scope, recruitment information, media information, products and services. It will integrate the resource information of multiple channels according to your needs, obtain multiple contact information of the enterprise, and directly contact the product manager, person in charge and so on. , the customer's single rate will be higher.
Save yourself the energy of screening customers, and you can find 3-5 interested customers a day in regular sales. And this software tool can screen out 65438+ million+accurate customers. After resources are allocated to sales, on average 1 sales can develop 30-50 interested customers a day.
2. Participate in exhibitions and industry activity meetings.
Participate in offline industry activities and exhibitions, which is an important way for you to meet many potential customers and partners in a short time. At the exhibition, you can actively participate in the exhibition, display products and services, and attract customers by showing your own strength and advantages. At the same time, you can actively establish contact with customers, collect customer information, and follow up and expand.
3. Join associations, chambers of commerce and alliances.
Joining associations, chambers of commerce or alliances in related industries can communicate and cooperate with enterprises in the same industry, understand the trends and trends of the industry, and expand their circle of contacts. By attending relevant meetings and activities, you can establish contact with potential customers and look for cooperation opportunities.
4. Establish social media, Zhihu, Weibo, Douban, Tik Tok and other accounts.
Establish personal or corporate accounts on social media platforms, and increase attention and influence by publishing high-quality content, sharing experiences, and listing customer cases. In Zhihu, Douban and other community platforms, by answering users' questions and providing consulting services, we gain users' trust and support.
However, these mainstream platforms are not used by everyone. It is suggested to analyze the social software commonly used by customer groups first, and it is more appropriate to prescribe the right medicine.
5, enterprise bidding information
Pay attention to bidding information and procurement information in related fields, actively participate in bidding competition, and strive for business opportunities and cooperation opportunities through bidding.
The above are our common online marketing methods. After we tried many ways to get customers, we screened out the more effective ones, which we used for a long time.