1. What is the single product operation plan of Pinduoduo?
1, make a good choice.
Choosing products is a very basic step, and it also directly determines the next development of the store.
When choosing goods, sellers need to make basic preparations, analyze the market situation and make choices according to the initial positioning of the store.
Of course, choosing goods actually pays more attention to some characteristics of the goods themselves. Sellers should try to choose cost-effective products, which are also favored by the platform and can get better development.
2. Reasonable pricing
Price has always been an important factor affecting the sales of goods, so sellers need to make decisions according to the price trend of the industry and the situation of the goods themselves when pricing.
Keep the price within a reasonable range and keep the price competitive, so it is easier to win the favor of the consumer market.
3. Operation management
Of course, after ensuring the foundation of development in different places, store operations also need to keep up. In addition to the basic framework, the most important thing in store operation is the maintenance of details, which is often "details determine success or failure".
Generally speaking, store promotion in Pinduoduo can be divided into several sections, namely, free traffic, through train traffic, off-site traffic and activity traffic, which are also the key points that sellers need to maintain.
Second, what are the skills?
1, the types of goods in stores should be unified.
Pay attention to the unification of commodity categories, don't put all kinds of commodities on the shelves, and remember not to turn the store into a grocery store; Determine the main commodity categories to ensure the accuracy of the flow direction;
2, the number of goods on the shelves and plan
It is best to ensure the quality of goods that are not in the store. Every day, every store has 50- 100 new goods on the shelves. Don't push a bunch of inferior goods when you put them on the shelves.
This is likely to lead to violations, complaints, seizure of money, and serious closure of the store. There should be a planned update every week. According to different commodity categories and the length of the cycle, we should make a reasonable plan.
Don't change the price and quantity of goods at will.
Random changes in commodity prices will affect the positioning of target customers, so it is best to separate the prices. High-priced goods and low-priced goods are not mixed together, which will affect the buyer's experience.
4. Regularly handle the detention of commodities.
Remove some unsold J corpse products in time every week, which can avoid the infringement caused by too many babies; The evaluation standard is that if there is no sales within one week, you can choose to take it off the shelf;
Pay attention to the disassembly time. It is best to choose 00: 00-00: 30 every Tuesday and Friday morning. Therefore, to run a store well, it is important to have methods and persistence.