In the vast instant noodle consumption market in China, why can Master Kong's instant noodles become the big brother in the industry from deus ex among many strong competitors? We can find out from its business model.

customer segmentation: young people who don't have time to cook

value proposition: products are convenient to eat, low in price and easy to preserve

core resources: brands and industrial chains

customer relations: retail

channels: e-commerce platforms, supermarkets, convenience stores, etc.

important partners: seasoning suppliers, raw material suppliers and transportation companies

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cost structure such as advertising: including raw material cost, labor cost, production cost, distribution cost and marketing cost

income source: mainly including instant noodle income and beverage income

In today's fast pace of life, no matter the elderly or children, urban white-collar workers or rural construction workers, more and more people will choose to buy instant noodles as an essential food for travel and emergency. Instant noodles have different tastes, which can meet the choices of consumers of different age groups and different living habits. For example, "Fumanduo" series is targeted at rural markets, "Asian Select" is targeted at young people, and "Fu Xiang Crisp" and "Crispy Whirlwind" are products aimed at primary and secondary school students and consumers.

With the rapid economic development, people's living standards have been significantly improved, and people are willing and able to choose a better consumption experience and a higher quality of life. Therefore, Master Kong's instant noodle products can't be low-end for a long time, can't stand still, and still maintain a simple combination of bread and seasoning packages; In the face of constant changes in the market environment, only the research and development of new products that adapt to the market can survive. In 2115, Master Kang introduced the first high-end product "Master Tang". In 2116, Master Kang tried to launch a series of black and white peppers cooked in high soup. In 2119, Master Kang made another effort to launch the self-heating noodle series of "Express Suda Noodle Restaurant". These products changed people's previous perception that instant noodles were cheap and not innovative, and Master Kang was once again recognized by the market.

after the product is approved by the customer, the sales problem of the product also appears. With the advent of the "internet plus" era, the traditional offline distribution model has been unable to keep up with the pace of the market. Therefore, Master Kong, as an established enterprise, has exploited the fan effect of the Internet by using the existing offline sales channels, developed an online marketing system, and established a brand-new online marketing system.

Many of Master Kong's upstream and downstream supporting products are vertically integrated by himself, such as making instant noodles, bowls for instant noodles, and bottles for making juice and packaging. Master Kong advocates vertical integration of self-resources, full exploitation and control of internal profits.

whether it is the research and development of new products, the establishment of a new network marketing system and the vertical integration of products within the company, these are important measures for Master Kong instant noodles to achieve the leading position in the industry.