Many merchants think that as long as the decoration of the store is exquisite enough and the facilities and equipment are perfect enough, customers will automatically come to the door, and how many merchants will "close down" on the road of self-awareness. In fact, the decoration and equipment of the store is the basic premise, but more importantly, how to attract more customers is the right way. How to let customers enter the store independently, you have to release some conspicuous subtitles to attract users, so how to let users go to the store by themselves? A very typical kind of marketing activities, such activities are generally based on the trend, with rich product categories and wide coverage of target groups. In order to help students engaged in activity operation accurately market users based on digital marketing means, so as to maximize the active recall of users, promote the completion of purchase behavior, and finally achieve the purpose of increasing activity transaction volume. 1. What is the activity goal? Every planned marketing activity is the best way to improve passenger flow and performance faster. Different products will seize this traffic opportunity and plan different marketing activities, so different product forms will have different activity indicators. Most of them are aimed at facilitating users' transactions, so the activity indicators are generally based on transaction volume and transaction volume. The next step will take the transaction amount as an example to describe in detail how to subdivide the dismantling indicators. The three core contents are the number of new and old users, business process transformation and customer unit price. Therefore, it is necessary to combine historical data to analyze these core contents and formulate corresponding operational measures. 2. Divide user groups, make different marketing plans, divide user groups through different dimensions, make different marketing strategies, and realize accurate marketing for users; At the same time, we can also inspire and optimize marketing strategies by insight into the characteristics of different groups. It is necessary to understand users, understand the characteristics of different groups, and rationally allocate priority operating resources, so as to formulate targeted marketing strategies and achieve precise marketing. 3. The principle of refined marketing strategy When you strategically reach a certain segment of users and get better feedback than before, the overall operation effect will be greatly improved, which is the value of refined marketing strategy. Therefore, users need to be effectively and finely stratified in order to obtain the best operation effect in the market. 4. The method of user stratification When you pay more attention to the operation effect of the whole user, you can choose the layered method of "user life cycle". Because no matter what the business and product form, users will inevitably belong to a certain stage in the life cycle stratification. Using this hierarchical method, we can ensure that every user can get the promotion that is most suitable for the user stage.