the correct location strategy is not only a prerequisite for the success of enterprises, but also a prerequisite and foundation for large chain catering enterprises to realize standardization, simplification and specialization of chain operation. I'll untie it for you, hoping to help you.

there are many factors that should be considered in restaurant location, mainly involving geography, economy and market.

I. Traffic conditions

Traffic conditions refer to the traffic conditions of vehicles and the number of pedestrians, which means potential customers. However, it must be clear that the source of tourists is by no means equal to the frequency of traffic. For example, in the main roads, although the traffic is extremely frequent, the past passengers have no chance to eat at all, and they cannot have the desire to eat; Passers-by who have the opportunity and desire to eat will become tourists. The place where the restaurant is opened must have convenient transportation and convenient and safe parking. Even if the location is far away, as long as the transportation is convenient, customers will be crowded.

second, environmental characteristics

the characteristics of the surrounding environment of the restaurant directly affect the operation of the restaurant, and corresponding countermeasures must be made according to its characteristics. For example, restaurants should adopt different marketing strategies for areas with different characteristics, such as business district, business district, industrial district, university district, entertainment district or residential district.

If the surrounding environment of the restaurant is neat and elegant, and a better internal environment is created, such as a quiet lounge and a clean toilet, it will attract more customers. A survey company in the United States once conducted a survey on customers' hobbies in restaurants, and found that the cleanliness of the dining room lounge and the surrounding environment is actually the biggest reason for most customers to patronize. It can be seen how important it is to create a clean and elegant environment.

Third, regional planning

Regional planning often involves the demolition and reconstruction of buildings. If the analysis is not made, the restaurant will be launched blindly, and it will be demolished before the cost is recovered, which will undoubtedly make the restaurant operators suffer losses or lose their original geographical advantages. Therefore, before determining the location of the restaurant, you must consult the relevant departments.

iv. Degree of competition

The evaluation of competition can be divided into two different parts to consider. Restaurants offering the same type of food service may lead to direct competition, which will be considered as a negative factor. Indirect competition includes restaurants offering different dishes and different services. In the selected location, any form of competition is worth considering, which may mean a potential excellent location or a bad location. Direct competition may not lead to mutual loss, on the contrary, it may promote mutual prosperity.

competition density refers to the number of business outlets in the same industry and related industries and the total number of seats in restaurants in this area, that is, whether the business is too dense. This reflects the relationship between supply and demand in the catering industry in this region and is a direct reflection of the fierce competition. Usually, the fiercer the competition, the lower the profit, but these analyses are not absolute in some cases. For example, in Rey Dock near Los Angeles, there are more than 31 restaurants with different flavors, and people gradually regard this area as a good place for dining and entertainment. As a result, the business of most restaurants is very prosperous. In places with dense industries, there are often businesses attracting businesses and people attracting people, forming a prosperous situation. However, to run restaurants in such places, all catering enterprises must have their own flavor characteristics, and restaurants must be competitive and complementary. Only in this way can they succeed.

determinants of restaurant location

regional planning

regional planning often involves the demolition and reconstruction of buildings. If it is not analyzed, the restaurant will be launched blindly, and it will be demolished before the cost is recovered. This restaurant will undoubtedly suffer losses or lose its original geographical advantages, so it is necessary to consult the relevant departments before determining the location of the restaurant.

regional economy

pay attention to collecting and evaluating the information of the surrounding areas with rapid business growth, which is mainly accomplished by mastering the direction of business development in different types of areas. The pattern of economic growth in recent years is obvious.

competition

the evaluation of competition can be divided into two different parts to consider. Restaurants offering the same kind of food service may lead to direct competition. This will be considered as a negative factor. Indirect competition includes restaurants offering different dishes and different services. In the selected location, the lack of any form of competition is worth considering. This may mean a potentially great location, and maybe it will be a terrible location.

Landform

The situation of topsoil and subsoil, slope and surface drainage clamp are all important features and components of a building at a site. Soil drilling can determine the capacity that the soil can bear and arrange the feasible underground drainage area.

scale and appearance

the potential capacity of the restaurant is large enough to accommodate enough space for buildings, parking lots and other necessary facilities. The floor shape of the dining room should be rectangular and square. Triangles or polygons are not acceptable unless they are very large, because rectangles and squares have higher land utilization rates. When evaluating the scale and appearance of the site, we should also consider the possibility of future consumption.

land price

The potential position with many satisfactory features may be removed from the agenda because of excessive expenses. Land price is gradually rising in the total cost. This is a factor evaluated in the financial part of the feasibility analysis.

principles of restaurant location

restaurant location should follow certain principles. If the address is not chosen, no matter how big and luxurious your restaurant is, it is useless. Although the quality of the address is not absolute, it has many characteristics. When you choose, you may wish to pay attention to the following principles:

1. Areas with high commercial activities

In downtown areas, commercial activities are extremely frequent, and the turnover of restaurants is bound to be high if they are located in such areas. Such a store site is the so-called "golden port". On the contrary, if you open a shop in a non-downtown area and some lonely streets, it will be difficult to increase your turnover. In modern society, "the smell of wine is also afraid of the depth of the alley."

2. Places with high population density

Places where residents live in concentrated communities and populations are suitable for opening restaurants, such as residential areas, railway stations and schools. If the restaurant can be located in such a place and devote itself to meeting people's needs, there will be endless business. Moreover, due to such a place, the customer's demand is relatively stable, and the sales will not suddenly rise and fall, which can ensure the stability of the restaurant's income.

3. Convenient transportation is an important factor for customers to decide their purchase behavior

Therefore, when choosing an address, you can generally choose a station where passengers get on and off more, or near several major stations. It is ideal to open a restaurant on the street within 21 minutes' walk of customers.

Fourth, ensure sufficient passenger flow

Restaurants are generally located beside streets, but different streets have different passenger flows. An important principle when choosing a store location is to ensure that the street facing the restaurant has enough passenger flow. Because the restaurant is located in a street with heavy passenger flow, it is most affected by the passenger flow and traffic speed, so it is convenient to eat in the restaurant.