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What is the choice direction of college students' entrepreneurship?
First, the problems faced by college students to start their own businesses

1. The choice of entrepreneurial projects is the primary problem for college students to start their own businesses. Whether to choose an entrepreneurial project according to one's own specialties and hobbies, or whether to choose an entrepreneurial project according to the cold and hot degree of the market, puzzles many college students who want to start a business. In fact, the same problem not only puzzles college students who want to start a business, but also makes people from other walks of life feel at a loss because they are at a loss. If they can rationally understand and analyze their actual situation and combine market demand with regional economic characteristics, they can find projects suitable for entrepreneurial operation. Committed to entrepreneurship in the field of IT risk, there are also many awesome people in China who have become the man of the hour in the IT industry; Making use of the traditional advantages of China's agricultural power to engage in planting and breeding can also embark on its own road to success. At the beginning, incubating chickens, raising quails and growing vegetables also created today's Hope Group.

2. Raising venture capital is the most difficult problem for college students to start a business. As the original capital accumulation of newly graduated college students is very small, the sources of venture capital are mainly provided by families, classmates' partnerships and loans. Therefore, when screening entrepreneurial projects, we should do what we can, and don't choose projects beyond our economic strength to start a business.

3. The implementation of entrepreneurial projects is the key to the success of college students' independent entrepreneurship. Because many college students have never really touched the market and lack practical business experience in related industries, it is essential to make a feasible entrepreneurial learning and project implementation plan before implementing entrepreneurial projects. Through learning, you can get familiar with the relevant market situation of the proposed entrepreneurial project and adjust and improve your own entrepreneurial project implementation plan in time. It can effectively reduce possible project operation mistakes, because any mistakes may bring unnecessary direct economic losses to themselves, thus affecting the normal operation of entrepreneurial projects.

Second, the possible risks of college students' self-employment

1. Entrepreneurial project dismounted in the middle. Because many college students lack a real understanding of the market, the scheme made before the project is divorced from the actual situation of the market and becomes infeasible. With the passion of starting a business, they blindly implement the business plan, lacking adequate preparation, and the sudden change of the market environment has caught entrepreneurs off guard. These are very likely to cause difficulties in the operation of entrepreneurial projects, forcing entrepreneurs to give up their business and abort their business plans.

2, business mistakes, the project died, any entrepreneurial project to be successful requires entrepreneurs to seriously operate, mature and stable investment philosophy, correct and standardized business philosophy, flexible business methods, modest and prudent business attitude, selfless entrepreneurial spirit, these are the basic qualities that an entrepreneur needs to have on the road to success. College students who have just entered the society are likely to lack sufficient understanding and fail to master the correct management method in the early stage of starting a business; If entrepreneurs fail to learn, improve and perfect themselves in time during the implementation of entrepreneurial projects, the road to entrepreneurship will become more rugged and long, and it will be more difficult to grasp the success of entrepreneurship.

3. Entrepreneurial failure bears a heavy burden. Any enterprise or individual's entrepreneurial project is likely to fail. Of course, college students may also fail to start a business. In reality, there are many cases of college students failing to start a business. It is a prominent problem for entrepreneurs to fail to bear heavy economic burden on themselves and their families after starting a business. After all, entrepreneurial projects need investment and operation. If you choose to operate entrepreneurial projects that are beyond your economic ability, the problems in this regard will become more obvious. In addition, entrepreneurial failure may make entrepreneurs bear a certain psychological burden, and may affect their future life and work. Because college students have not experienced too many setbacks and hardships in society, compared with other people's entrepreneurial failures, their psychological burden will be heavier and it will take longer to adjust their mentality.

Third, the reasons for college students' mistakes in starting their own businesses

1, the wrong choice of entrepreneurial projects is an important reason for college students' entrepreneurial failure. It is very important to know the relevant market of the project, rationally understand and analyze its own conditions, and make a feasible business plan, whether you choose an independent project or a project that joins a chain or transfers cooperation. At the same time, we should pay attention to discovering and avoiding many false or deceptive entrepreneurial projects in the market.

2. Lack of funds for entrepreneurial projects is another important factor that affects the success of college students' independent entrepreneurship. Many entrepreneurs have no problems in project selection and management, and the market is gradually opening up through efforts. However, due to the lack of capital turnover and serious shortage, the operation cycle of entrepreneurial projects is prolonged, the prospects are unpredictable, and the projects are forced to stagnate. Therefore, it is a basic principle for entrepreneurs of any nature to choose entrepreneurial projects according to their own abilities and make strict and detailed plans for the use of funds.

3. Contradictions among partners will also affect the operation of entrepreneurial projects, leading to planned abortion. Cooperating with others and starting a business are the ways that many entrepreneurs often take. Many college students will also look for their own business partners when starting a business, especially with like-minded students. Cooperative entrepreneurship in the form of mutual assistance has many advantages, but there are also many inevitable problems. The amount of capital invested by each partner, clear division of labor, sound cooperation mechanism and United entrepreneurial spirit may cause cracks in the relationship between partners. If the contradiction is not coordinated in time, it will gradually intensify and become out of control, and it is difficult to avoid the parting ways of the entrepreneurial partners, which will make the entrepreneurial project run aground.

4. Infringement of bad entrepreneurial projects. Because many college students have no real contact with society, they lack understanding and understanding of many entrepreneurial projects in the market. What false or deceptive entrepreneurial projects take advantage of college students' innocence and entrepreneurial passion? Unrealistic project introduction, exaggerated market space, virtual economic benefit analysis and simple business model may tempt students who have just left the university to join them. When they find that their entrepreneurial projects are not feasible,

5. Without perseverance, entrepreneurs need perseverance to run entrepreneurial projects. If they encounter some difficulties and setbacks in starting a business, it is difficult for them to reach the other side of success. Therefore, if there are no mistakes in entrepreneurial options and management in principle, it is very important to get through the "darkness before dawn". Giving up easily will make all the efforts of entrepreneurs go to waste, and it is impossible for college students to start a business smoothly.