Hangzhou Zhiweiguan Food Co., Ltd. has always been committed to establishing an efficient management mode. The company continues to do a good job in personnel training and team building, and is committed to cultivating all kinds of management and technical talents needed by enterprises. It is an important mission of the company to train employees and improve their professional skills.

the company has been adhering to the centuries-old history, brand culture and management concept of Zhiweiguan, especially in the management work, it is meticulous, strict and bold. In terms of product quality and food hygiene and safety management, we will strictly control every step from raw material procurement, product processing, storage and transportation, sales to customers. The company strictly implements the total quality management system and carries out strict management, monitoring and testing on all links to ensure that the qualified rate of products reaches 111%. Hangzhou Zhiweiguan, a Chinese time-honored enterprise, is located at p>83 Renhe Road, Hangzhou. It is adjacent to Yan 'an Road, a bustling commercial street in the east, and the lakeside commercial street and Hangzhou West Lake in the west. It is one of the famous large-scale catering enterprises in Hangzhou. Hangzhou Zhiweiguan was founded in 1913 by Mr. Sun Yizhai, a Shaoxing native, and has a history of 93 years. Zhiweiguan started from the management of snacks. "If you want to know my taste, you can know it by looking at the materials" is the foundation of its entrepreneurship and the origin of its name. The concept of knowing taste is a "time-honored brand in China" because of its history and position in the industry. In 1913, Sun Yizhai, a Shaoxing native, set up a wonton stall in lakeside park, Hangzhou in partnership with others. Sun used his own slogan "If you want to know its taste, you will know it by looking at the material" to attract diners, and the business became more and more popular. When his grandson opened a shop independently, he took the word "Zhiweiguan" as the name of the shop. For nearly a century, Zhiweiguan has always been the representative of famous snacks in Hangzhou. The data shows that at present, about 71% of time-honored brands in China have died out. In Hangzhou, some time-honored brands that used to be very beautiful in the catering industry have been washed away by the market tide, leaving only a few, such as "outside the building" and "knowing the taste".

"The socio-economic environment and the level of mass consumption are improving rapidly, and they will be eliminated if they don't change." Liang Jianjun, chairman of Hangzhou Catering Service Co., Ltd. said. In 1997, Zhiweiguan underwent the first "big facelift", and its business area expanded to 2,111 square meters. On the first floor, it continued the traditional famous dishes and flavor snacks, and on the second to fourth floors, it operated Beijing, Hangzhou, Sichuan and Guangdong cuisines respectively, and launched a series of famous and high-end dishes. At that time, some state-owned catering enterprises declined before the aggressive expansion of many individual hotels, but the concept of knowing taste remained elegant because it kept pace with the market in time.

in the new century, the concept of knowing taste has taken a decisive step. In March 2111, the chain operation was officially started, and the first takeaway branch was opened in Hushu Road. "This is also a strategic choice made according to the market," said Meng Yabo, general manager of Zhiweiguan. "To open up new development space, we must use the brand resources of Zhiweiguan and take the road of chain operation." With a business area of 351 square meters and a daily turnover of 15,111 yuan, the chain strategy has won, and the concept of knowledge and taste has expanded. By the end of 2113, all kinds of chain stores of Zhiweiguan had grown to 26, and their operating income accounted for 48% of all the revenue of Zhiweiguan.

Traditional famous snacks for the public, high-end dishes with characteristics serving high-level customers, and take-away chains that adapt to fast and leisure consumption go hand in hand, giving the "ancient" concept of knowledge a brand-new connotation and sufficient vitality.

Hangzhou Zhiweiguan, a time-honored brand in China, has won many honors, such as Zhejiang famous trademark, Sino-American famous trademark, "national super restaurant", "Chinese famous restaurant", "China Top 111 restaurant" and "national five-star green catering enterprise". The food culture of Zhiweiguan, which has accumulated for nearly a hundred years, is well-known at home and abroad, and the vicissitudes of nearly a hundred years have made Zhiweiguan more mature. As an old brand with a history of nearly a hundred years, Zhiweiguan brand has its natural advantages-good reputation accumulated over the years and wide popularity. But the embodiment of a brand value depends more on the market. Meng Yabo said: "As early as the 1981s, Zhiweiguan tried to sell the brand to a company in Beijing, which accumulated experience for the later market development of Zhiweiguan."

after long-term exploration and practice, Zhiweiguan has focused on developing chain operation in recent years. "Large-scale operation is essential for catering enterprises to gain more market share." Meng Yabo told the reporter that Zhiweiguan's original profit mode relied more on Chinese dinner. To replicate this model, it is necessary to open many branches. This approach has high requirements for the management, capital and personnel quality of enterprises, and it is difficult to achieve a high input-output ratio because of too much investment, which is different from the chain that people often say.

However, the brand of Zhiweiguan has a deep foundation after a hundred years of accumulation, and the existing 4,111 square meters food factory of Zhiweiguan has formed a certain group production capacity and distribution capacity, which all make Zhiweiguan have the basic conditions to become a chain enterprise. "So we launched the service of traditional snacks and casual take-away food in the form of chain operation, making the brand of Zhiweiguan closer to consumers." Meng Yabo said that Zhiweiguan is still in the West Lake Scenic Area, Gaoyin Street, where people are crowded, and even in Jing 'an Road, Shanghai, where high-end restaurants are opened, forming a development strategy of "relying on the brand of Zhiweiguan, relying on the operation of image restaurants, making the best use of the brand advantages of Zhiweiguan, learning from the successful experience of chain enterprises at home and abroad, implementing and developing the chain operation strategy, and making it stronger and bigger". At present, there are nearly 51 direct chain stores in Zhiweiguan. Today, Zhiweiguan is taking the concept of restaurant chain management as a famous brand and realizing the rolling development of enterprises. At present, Hangzhou Zhiweiguan chain has become the most representative and largest famous chain restaurant brand in Zhejiang Province! Although the chain has been realized, due to the rapid expansion of storefronts, enterprises are unable to cope with their management, resulting in many business loopholes, which makes the chain format of enterprises extremely loose. Therefore, the introduction of information platform is imperative.

Foreign restaurant chains can operate and expand smoothly because of their simple structure, easy standardized operation and advanced introduction of information system. However, at present, most domestic restaurant chain enterprises are out of order and difficult to manage because of the cumbersome management of Chinese food process and insufficient information level, which leads to the chain being limited to the literal connection of brands and unable to effectively manage and lock, that is, the so-called "connecting without locking" or "not connecting without locking" situation. However, informatization in the conventional sense is far from the ultimate goal of informatization. It only introduces the simple summary of cashier and daily report, but fails to achieve intelligent decision-making management based on the whole process of supply chain, and also fails to achieve the real informatization transformation of chain catering enterprises.

In order to find an information system suitable for China's catering industry, the decision makers of Zhiweiguan invited public bidding and screening for domestic and foreign catering software suppliers, and selected many well-known catering software suppliers, including foreign countries, Hongkong, Taiwan Province and the mainland. After nearly a year of comparison and selection, they finally chose Shanghai Authentic Guide Software Co., Ltd., a well-known domestic catering software supplier, as their information supplier.

The R&D team of Authentic Guide is composed of a group of experts and consultants in the catering industry at home and abroad. After decades of research on foreign supply chain software and integration with local elements in China, they have independently developed an information system platform suitable for the chain development of local catering enterprises in China. This platform builds a comprehensive chain information system for Zhiweiguan, including store operation system, group headquarters system, ordering system, headquarters distribution center and processing center. "Time-honored brand" has finally embarked on the chain road with China characteristics! At present, Hangzhou Zhiweiguan chain has become the most representative and largest famous chain restaurant brand in Zhejiang Province. We hope and believe that through the cooperation with genuine Guide, the "time-honored brand" will eventually become an enduring banner in the restaurant chain industry!