Lele tea and Xi tea are both very popular online black teas, and they are also sold in the form of soft European bags and tea drinks. Just because the opening positions of the stores are quite overlapping, people suspect that the boss is excusable.
In fact, hi tea was introduced before Lele tea. The brand belongs to Shenzhen Meixixi Catering Management Co., Ltd., and the boss is Nie Yunchen. Lele Chaze was founded later, drawing lessons from some entrepreneurial models of Xicha, belonging to Shanghai Tea Field Catering Management Co., Ltd., and its founder was Wang Jian. Obviously, there is no substantial connection between the two, let alone a boss.
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In fact, although the products sold by the two are partially coincident, they pay more attention to tea, and many stores only sell tea; Lele Chaze insists on the model of soft-packed European set meal+tea, while Binet.Alfred. Alfred Si Nuo is more similar, which will significantly increase the unit price of customers and make them more willing to stop and experience.
Lele Tea and Hi Tea are both first-line projects in the industry, so they are competitors, and they all take the form of direct stores, with a small number of stores. The main store of Lele Tea is in Shanghai, and Xicha has stores in major cities, which will have advantages in scale and popularity.
Both of them like cross-border cooperation to create co-branded tea. On this piece of tea, Lele Tea further launched its own IP image-Le Chajun, and derived a series of peripheral products. On the contrary, Xicha focuses on the main tea drinking projects, and recently launched a more affordable Xiao Xi tea, expanding to areas below the third and fourth lines, looking for more possibilities.