definition
The definition of graphic design generally refers to artistry and professionalism, with "vision" as the mode of communication and expression. Create and combine symbols, pictures and words in various ways to form a visual expression to convey ideas or information.
Graphic designers may use professional skills, such as typesetting, visual arts and layout, to achieve the purpose of creative planning.
Graphic design can usually refer to the process of making (designing) and the final finished work. The study content of graphic design major usually includes the design and production of Photoshop, llustrator, CorelDRAWIndesign and other software.
Graphic design majors mainly study the types and layout of design principles, digital illustration, digital photography, design thinking, painting basics, digital image processing, 3D technology, visual communication history, academic research and communication skills, font advertising design, semiotics and symbol making, semiotics and image making.
Print media and production, web design visual identification system, packaging design, publication design, portfolio design, design studio, company logo design and so on.
basic knowledge
1, [Required] Three major structures of design basis (including color composition, plane composition and three-dimensional composition) and sketch basis (mastering perspective principle and light-shadow relationship). At the same time, I will study color matching and color psychology.
2, [master] copywriting design (requires a certain cultural literacy) Master the basic skills of copywriting, which can be used comprehensively in all walks of life, and you need to write simple advertising language.
3. [Must learn] Layout and principles (photo albums, advertisements, and web page design are much used) Master the layout composition principle, grid design theory, and basic page element types.
4. [Software] The four major softwares of graphic design, Photoshop (PS bitmap), I1Illustrator (Al quantity) Indesign (ID bitmap typesetting) and CoreDRAW(CDR vector), should choose at least one vector and bitmap software for learning.
5. Starting from the understanding of points, lines and surfaces, learn and master the basic knowledge of plane composition, color composition, three-dimensional composition and perspective; We need to have objective visual experience, establish a rational thinking foundation, master the physiological laws of vision and understand the concept of graphic design elements.
salary
1, average annual salary: the average annual salary of graphic design presiding posts in China is about 108307.
2. Annual income interval distribution: 60% is below 654.38+10,000; 10-200,000, accounting for 32%; More than 200 thousand accounts for 8%
3. Annual salary distribution of different seniority: 1 year 73345:1-3 years 88926; 3-5 years110.835: 5-10 years115.803; 10 years or more ￥ 134.574.
4. The regions with the greatest demand for graphic design are Guangzhou, Shenzhen and Shanghai.
5. For graphic design with the highest salary, the most common skill requirements are graphic design, visual design and PHOTOSHOP.
6. The industries that need graphic design most are advertising/public relations/exhibitions, professional technical services and the Internet.
Employment position
1, Planning and Art Design
Responsible for the design and production of corporate publicity materials, with certain copywriting and organizational skills; Requires comprehensive ability, can use graphic design software, hand-painted posters, etc. Mainly in shopping malls, hotels, entertainment places, trading companies and so on.
2. Graphic arts
Using computer to design and produce publicity materials requires a good command of graphic design software and a certain artistic foundation. Mainly in an advertising company.
3. Exhibition artists
At present, it is a relatively new industry in China, responsible for the window design and storefront layout of business premises (mainly shopping malls and specialty stores). Requires a foundation in planning and art design, as well as creativity and sensitivity to fashion art.
4. Website art design
Responsible for the production of the website. It is required that you can use the Three Musketeers and graphic design software, and know some background codes. Enterprise requirements must be successful.
Employment position
5, film and television drama artists
Film and television drama art, the film academy has this major.
6. Stage artist
Every year, the effect of the "Spring Festival Evening" stage is a masterpiece of stage artists.
7. Photo studio artist
Responsible for the production of wedding photo studio album and photo processing.
8. Inkjet artists
Responsible for the production of exhibition boards and the use of inkjet printers. Accurately speaking, this work can only be regarded as operation rather than design, and generally works in an inkjet company.
Career prospects
According to the current market environment, the employment scope of graphic designers is still very wide, because the graphic design industry is closely related to other industries, and no matter what work is done, it is inseparable from the publicity of graphic design.
Therefore, in addition to being competent as a graphic designer, you can also engage in website artists, design assistants, senior designers, architectural designers, production designers, design directors and other related work.
Graphic design is widely used in society and has a very good prospect. It covers a wide range of fields: as long as there is a market, we need advertisements and advertising designers; As long as there are readers, we need newspapers, magazines and books, Art editor.
As long as there is traffic, outdoor traffic is needed, outdoor advertisements, street signs and bus stop signs are needed, especially more underground platforms and advertisements. More factories are needed to inform companies and employees that digital art has also entered the homes of ordinary people, which makes the market handled by graphic art expand rapidly.