The foundation stone was laid on 20 10 12 18 for the renovation project of Qingdao International Beer City, which attracted much attention. The total investment of this project is 654.38+000 million yuan. In five years, Beer City will become a large-scale urban complex integrating festivals, leisure, shopping and business, and become a city that never sleeps in the east of Qingdao. The transformation of the whole beer city will take four to five years, and it will be carried out in three phases: the first phase is mainly the construction of the city festival center, leisure shopping plaza and some office areas, which will be completed by the end of 20 12; The second phase is to build a financial and business district; The third phase is super-high-rise construction, and it is planned to build a new urban landmark with a height of more than 300 meters. The first phase of the project is planned to be completed and put into use at the end of 20 12. It is planned to build a beer culture square, as well as a world-class skating rink, a large cinema and a large shopping center. After the transformation of Beer City from "single-storey" to "multi-storey", the new beer culture square in the core area of Beer City will be changed from "single-storey" to "multi-storey", which will expand the existing functions of Beer City, extend the time of festival activities and attract more tourists for leisure and entertainment. "The underground of the square and the roof of the ground building will be the happy venue of Oktoberfest." There are parades, green courtyards and theme parks on the ground, which organically combine the whole square. The beer culture square is usually open to the public, and it is arranged by the organizers of the Oktoberfest during the festival. In addition to the garage with 7,500 parking spaces, there will be bars, restaurants and other projects in the underground part, which will be open all year round. In addition, according to the rail transit planning of Qingdao, Laoshan District will set Beer City as a transit station for the subway, and the two subway lines will meet in Beer City in the future. The two subway stations in the planning scheme are located in the southwest and northeast of Beer City respectively. The city connects these two places through a pedestrian landscape axis, and extends the axis to the south, through the present Hong Kong East Road, and along Haier Road to the Shilaoren Bathroom.
"Next year's Oktoberfest will not be affected, and it will continue to be held in Beer City, and the way of" doing festivals while reforming "will be implemented." The Oktoberfest Office said that it will re-plan the layout of the Oktoberfest venue next year according to the characteristics of the transformation of the beer city.
Latest status
There was news about the renovation project of Tsingtao Beer City in the middle, which was announced on the evening of February 20 and was silent for more than five years. SIIC Development (Qingdao) Investment Development Co., Ltd., a holding subsidiary of our company, signed the Cooperation Agreement for SIIC Qingdao International Beer City Shopping Center Project with Beijing Huadesheng Property Management Co., Ltd., a wholly-owned subsidiary of Parkson Commercial Group Co., Ltd. on February 20th, 20 12, and formally introduced Beijing Huadesheng as the partner of our company's shopping center project in Qingdao International Beer City.
65438+February 2 1 Hong Kong Economic Daily reported that the main purpose of the cooperation agreement between SIC and Parkson Group was that Parkson acquired the Qingdao project of SIC for 65438 yuan+570 million yuan. SIC will build Qingdao shopping center according to the building specifications provided by parkson, and deliver it to parkson on or before July 20 15. Parkson agreed to formally acquire the Qingdao project after obtaining the pre-sale certificate of commercial housing. If the Qingdao project construction reaches more than 25% of the development investment and meets the transfer conditions of the project under construction, Parkson can choose to acquire the project within 20 days after receiving the actual notice. The Qingdao project mentioned here is located in Laoshan District, Qingdao City, Shandong Province, and is a part of the Qingdao Beer City project undertaken by SIC. The land area is 45,700 square meters, and the building area is 210.6 million square meters, of which the planned building area is about 96,000 square meters above ground and about10.2 million square meters underground. The company believes that this sale can optimize the cash flow of Qingdao project in the development stage. Parkson hopes to increase its share in Qingdao market through acquisition.
It is understood that Parkson Commercial Group Co., Ltd. is one of the national chain department store operators. Parkson brand entered the Qingdao market in the mid-1990s, and has now expanded to 35 major cities in China. More than five years before and after SIIC settled in Tsingtao Beer City, the reconstruction project of Tsingtao Beer City was commented as "the slowest project in Qingdao history" by Qingdao netizens. In recent years, it has been repeatedly said that "this Oktoberfest will be the last held in Beer City", and after this year's Oktoberfest, Beer City will be transformed. The reconstruction project of beer city has been delayed for more than five years. Looking back at the history of the reconstruction project of Tsingtao Beer City, Qingdao citizens can say two words.
At the end of 2006, Qingdao confirmed Shanghai Industrial (Group) Co., Ltd. (hereinafter referred to as "Shanghai Industrial") to invest in the construction, and the group established Qingdao International Beer City Development Co., Ltd. (hereinafter referred to as "Beer City Development Company") to be responsible for the development. So at the beginning of 2007, the mainstream media in Qingdao reported that SIC invested 654.38+0 billion yuan to build a beer city. Since then, the news of the transformation of beer city has been rampant and has always been the focus of Qingdao people's attention. However, in 2008, when the national real estate industry was booming, the renovation project of Qingdao International Beer City, which was known as "covering an area of more than 300 mu and investing tens of billions of yuan", only thundered and did not rain. The construction has been postponed. At that time, there were many rumors, among which Qingdao media suspected that there was a capital chain problem.
At the end of 2009, Silicon Carbide Development, a subsidiary of Silicon Carbide Group, announced that this non-public offering of shares was approved by Shanghai SASAC. SI Development plans to raise no more than 4.2 billion yuan, which is mainly used for the construction and development of four projects including Qingdao International Beer City. The news returned to Qingdao, rekindling people's expectations for the reconstruction project of beer city. 20 10 12 18 The groundbreaking ceremony for the renovation project of Qingdao International Beer City invested by SIIC design was held in Jinan. According to the media reports at that time, the total investment of the project is estimated to be 65.438+0 billion yuan, covering an area of about 34 1 mu, and the planned total construction area is about 6.5438+0.000 square meters, of which the total area of the festival square is about 6.5438+0.2 million square meters, and the ground construction area is about 480,000 square meters, of which the shopping center is 6.5438+0.5 million square meters, 3.35 million square meters. The renovation project of the whole project is divided into three phases, with the theme of festivals, shopping and leisure and local financial business in the first phase, financial business in the second phase and landmark super high-rise buildings in the third phase. It is expected to be completed in 4-5 years. Upon completion, it will become the core area of "Laoshan Business Circle". In the new beer city project, a 300-meter-high super high-rise building is preliminarily planned, which is expected to become the tallest building in the island city and a landmark building in the island city. After the groundbreaking ceremony, Tsingtao Beer City was silent again. More than a year later, in April of 20 12, Qingdao Planning Bureau issued an announcement to publicize the planning scheme of the renovation project of Qingdao International Beer City. According to the propaganda at that time, the construction unit of the beer city reconstruction project was still SIIC Development (Qingdao) Investment Development Co., Ltd., which put an end to the news that the beer city reconstruction would change hands for a long time. In the planning publicity, it is also clear that the whole land of the beer city reconstruction project is divided into two areas, namely, the southern area near Hong Kong East Road and the northern area near Miaoling Road. Among them, there is a large leisure shopping center on the west side of the South District, which is the part sold to Parkson at a real price of 65.438+0.57 billion. To the south of the shopping center is the entertainment square, and to the east is the beer and history square. A 1 1 high-rise tower has been set up in the north area for offices and business hotels.
After the announcement of the plan, many citizens speculated that the transformation of the beer city was finally going to move. But today 20 12 will be over. When SIC Development (Qingdao) Investment Development Co., Ltd. and Beijing Huadesheng Property Management Co., Ltd., a wholly-owned subsidiary of Parkson Commercial Group Co., Ltd., signed the cooperation agreement for the shopping center project of SIC Qingdao International Beer City, the project of Tsingtao Beer City still showed no signs of starting.