The general production of a good and excellent enterprise publicity film, are indispensable to the production of enterprise publicity film script. Detailed enterprise publicity film sub-script, not only to ensure the smooth completion of the shooting work, but also to ensure that the publicity film is not detached from the theme of the production out to achieve the desired effect.

Tools/materials

PPT, document software, PS software to do the effect of sub-scenes

Script writing method 01

The writing method of the enterprise promo sub-scene script is borrowed from the creation of the movie sub-scene scripts, generally according to the mirror number, camera movement, scene, length of time, the content of the screen, advertisement, the order of the music and sound, drawn into a table, written in subparagraphs; if an experienced director, the writing of the format in the format of the script. If you are an experienced director, you can flexibly grasp the format when writing, and you don't have to stick to it. The format of the script includes the camera serial number, camera movement, scene, camera time, screen content, actor scheduling, scene design, actor's lines, narration, advertising slogan, music, sound (effect sound).

02

1, mirror number. That is, the lens sequence number, according to the composition of the enterprise propaganda film lens in the order of numbers marked out; it can be used as a lens code. Shooting, do not have to shoot in order, and editing, must be edited according to the order of the number.

2, machine number. Corporate video shooting, if it is with 2-3 cameras at the same time, the machine number is on behalf of the lens is shot by which camera, before and after the two lenses were shot with more than two cameras, the lens connection, the scene immediately through the stunt machine will be two lenses for live editing. If a single camera is used to shoot, and then edit the recording later, the labeled machine number is meaningless.

3, the scene. There are distant, panoramic, medium, close-up, close-up, etc., which represents the object being photographed at different distances. According to the content, plot requirements to reflect the object as a whole or highlight the local.

4, skills. Skills include camera shooting lens movement skills, such as push, pull, shake, move, follow, and lens screen combination skills, such as split screen and keyed screen, as well as grouping skills between the lens, such as cut, fade fade out, superimposed, circle people circle out. Generally in the split screen script, in the skills column is just labeled lens grouping skills.

5, time. Refers to the time of the lens screen, said the length of the lens, generally to the second to mark.

6, picture content. Specific images captured in words. In order to elaborate on the convenience of pushing, pulling, shaking, moving, with the shooting skills are also in this column with the specific picture together to explain. Sometimes also includes the combination of picture skills, such as the picture is divided into two or five parts of the composition, or in the picture key control out of a certain image.

7, narration. Corresponding to a group of shots of the commentary, it must be closely with the picture.

8, sound effects. In the corresponding shots marked with the use of sound effects.

9, music. Indicate the content of the music and the starting and ending positions.

10, notes. Convenient for the director to remember with, the director sometimes shoot the location and some special requirements written in this column.

The notes of writing the script for corporate videos 01

1, the time factor. For corporate videos, generally 6-8 minutes to introduce all aspects of the enterprise, so the length of the lens to write, as far as possible to consider the time factor.

2, lens skills factor. The picture of the enterprise publicity film requires a compact, logical. Therefore, the use of scene skills to comply with the laws of cognition and logical laws, lens grouping skills to be rich in rhythmic insults.

3, picture and narration factors. The picture is an important embodiment of the content of the enterprise publicity film, and the narration is a statement of the content. Both according to the creative, performance requirements, as far as possible with a natural, harmonious; especially important is the narration to write to the actual, can not be described in the sky, and a lot of corresponding images simply can not shoot or even shoot too costly.

4, sound and music factors. Sound is to show some kind of realistic effect, music is rendering artistic atmosphere. In the preparation of corporate video script, when the need for sound, when the music, which can not be ignored.

Step 01

Framework construction. We know a script to be in the first stage from which to consider the problem, for example: what is the theme of our shooting enterprise promo? What is the main story line? What is the relationship between the characters? Where to choose the scene to shoot it?

02

Theme positioning. Here is to have a central idea and the theme of the landing, you want to show the deep meaning behind the story is what? What theme do you want to react to? For example, papi sauce she she in each period of spitting content want to show what is a theme? Good content will be remembered, so after determining this piece, the entry point becomes very important.

03

Characterization. In your short video, how many people need to be set up? Which piece of the topic are they all tasked with dissecting? This is what you need to build.

04

Scene Setup. Where to shoot it? Indoor, outdoor, studio, green screen keying? These are all things to consider.

05

Story thread. How does the plot develop? Is it told from the characters' childhood? Or is it developed in flashbacks? Start with a bad outcome to mobilize the audience's emotions before launching into a plot that explores the whole story?

06

Use of Shadows. What mood of theme goes with what mood of shadow. Tragedy? Comedy? Nostalgic? Funny? Technological? Cold tones, warm tones, light and shadow .

07

Use of music. Sometimes music is a good mobilization of your creative tools, sometimes it is an existing song that will drive your creative impulse. In a movie, in line with the appropriate atmosphere of the music is the best means of rendering the atmosphere of the plot and wonderful trick.

08

The use of the camera. Here does not involve too much professional use of the lens, first understand the concept of the scene: large panoramic, panoramic, small panoramic, medium, close-up, close-up, close-up, the concept of close-up, their most basic concepts of the lens language to understand. The big panorama generally account for the big time background, city streets environment, the whole plot development of the big environment background;

Special tips

The promotional film script is best written by professional film and television practitioners, because it needs to be shot enough to understand, in order to better conceptualization of the lens, written, handed over to the director of the overall control, in order to ensure that the shooting does not make mistakes. Professional film and television companies to do the shot script and its shot out of the promo shots are generally the same, which is why we emphasize the importance of the shot script.