The "stall economy" is on fire, and everyone begins to have the idea of setting up a stall. Many people want to sell their old junk at the booth, even if they just go to the booth to rub the heat. Although the main purpose of "stall economy" is to alleviate the decline in employment rate caused by the epidemic, we all want to go out for a long time because of the gradual improvement of the epidemic.
whether you are serious about making a living or joining in the fun, you will always use the vehicle of booth transportation: the car.
It's a coincidence that a fan in the backstage of WeChat official account in the museum asked Weird Jun: "Ask Weird Jun in Car Buying to recommend a stall car. I'm going to set up a stall."
so, what kind of car does weirdo recommend to this fan?
Make a living by setting up a stall:
When you set up a stall to make a living, you will definitely think of the stalls and alleys filled with fireworks in the early years, with all kinds of gadgets on snakeskin woven fabrics. Brainstorm, how much desire can you have now?
thousands of years ago, many people realized that stalls can't be fixed, and thinking ahead can bring more business opportunities.
in the 1921s, Mr. Burt, an American food manufacturer, wanted to expand his business and tried to sell the company's newly developed ice cream through cross-border cooperation. He quickly thought of cars, after all, the beauty of the 1921s? It was Henry Ford's time.
Mr. Burt, whose mind is wide open, decided to combine the public demand for ice cream with the increasingly mature automobile technology. He invested in 12 refrigerated minivans and hired professional drivers in pure white uniforms to drive them to residential areas for sale. Bert also borrowed a bell from his son's sleigh, and it sounded along the same route every day, so that the residents knew they could buy ice cream as soon as they heard the bell.
From then on, the "ice cream truck" came out and gradually became a brand-new business model.
in the early 1921s, the ice cream truck of Miller Cold Drink Company first went to the streets
Ford Model in the 1931s? A the ice cream motorcade has been large-scale
In the 1951s, after the war, American society became younger, and many shops began to set up stalls on the streets of "ice cream trucks". Only one city in new york, USA, has hundreds of kinds of commercial vehicle stalls, including street waffles, street handicrafts, street clothing stores, street bars, street dolls and so on.
Taco Mexico, which has become the main force of urban catering in the United States, put the whole kitchen on the street.
This innovative business model quickly spread all over the world, and almost every amusement park has merchants who drive to set up stalls. In Japan, where brand image is very important, some fast food chains and cafes with physical stores have also launched exclusive mobile booth cars, which are both advertising and profit-making.
Japanese mobile snack car culture
Up to now, the "ice cream truck" stall model has covered the whole world, forming a cultural symbol of mobile stores with different national styles.
all the car stalls for a living have the following three elements:
◆ The car body is compact and compact, which is easy to walk around
◆ There should be more storage space, and the more goods the better
◆ The car is cheap and cost-effective
In fact, it is the formal catering, toy and clothing industries that really need to make a living by setting up stalls, and they have full-time operation teams and capital investment. Therefore, fans who leave messages in the background and friends who have this idea, if they want to set up a stall, it is better to let go of the idea of making profits and harvest the culture and atmosphere of the stall.
Setting up a stall to join in the fun
Is there a culture and atmosphere to drive and set up a stall? There really is, and it has a history of 41 years.
in European and American countries, there is an official scientific name for driving a stall, which is called: trunk market (Car? Boot? Sale)。 At the beginning of 1981, an Englishman named Belle Pavitt organized the world's first car trunk market on a farm in Kent. Car owners drive private cars, put on old books, clothes, paintings, toys and other idle products at home, and get together on the farm to buy and sell each other and exchange.
It originated in the trunk market in Britain, with sales as the auxiliary and communication as the main.
They gain more wealth, not only for the pleasure of buying and selling goods, but also for showing the trunk container shape of their cars. In other words, the trunk market is a comprehensive activity of setting up stalls and showing off your car.
Let's take a look at the stall cars selected by the sellers in the trunk market:
◆ The trunk must be big and the goods are beautiful
◆ The more personalized the model, the more attractive it will be to the buyers.
From the beginning, everyone drove their own private cars to participate, and then to the car club, antique cars and even super sports car trunk market. This organized and regularly held trunk market has been one of the representatives of automobile culture and business culture in Europe and America until now, and posts are posted in social forums almost every week to convene sellers.
In Europe and America, trunk market activities are held almost every weekend.
In recent years, there have been many similar trunk market activities in China. With the support of this wave of "stall economy", trunk market has become a kind of automobile culture and will definitely improve.
If you have to recommend a car to the fans who leave messages backstage, Weird Jun wants to say: Driving and setting up stalls should become a mature and standardized car culture in the trunk market, instead of everyone driving and setting up stalls to join in the fun.
So it's less important to drive a car, sell things and earn pocket money. What's important is for everyone to get together and talk about life and cars.
Isn't the stall car in Shanghai Automobile Museum cool?
Finally, I hope that those who really need to set up stalls to make a living can catch this wave of "stall economy" clippers, and for those who are just "busy" and are going to drive to set up stalls, try to turn the stalls into a trunk market with cultural connotations.
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.