First of all, the first mentality is called business mentality. To put it bluntly, we do business to make money. As long as we don't violate the law and discipline and harm people, the more money we earn, the more glorious we are, and we can't be too emotional.

The second kind of mentality is called learning mentality. When your ability is not enough to support your ambition, or to support you to open a shop, the process you need is learning, including our community, including working in a shop and so on.

The third mentality is called win-win mentality. No one does business at a loss. If the brand is released to join, it must also hope to succeed with the franchisee. In this process, we can't ask any party to sacrifice their own interests, but we must find a balance of interests acceptable to both sides.

The fourth mentality is called giving mentality. I can't say I'm the boss. I don't care about anything Giving up the shopkeeper is a terrible state. You can't treat the brand as a nanny. Remember that you are comrades in arms.

The fifth is to adhere to the mentality. There has never been an unprofitable industry, only unprofitable enterprises, no unprofitable categories, and only unprofitable brands. No matter how powerful a brand you join, you may go through a process at first. We call it the climbing period, so you must bite the bullet at this time.

The last point, called objective mentality, is to keep an analysis of everything, which is based on market evaluation. We have researched the market and gained insight into consumers. It's not what I like, but what I think.