Analysts believe that before there is a concern that the private sector for the purpose of money for the purpose of applying for listing of the idea, in these brands of catering enterprises, the chances of happening is not very great. In recent years, the rapid growth of China's catering industry has gained the favor of venture capital institutions. According to the data of Zero2IPO Capital, in 2010 alone, there are five restaurant chains in the growth or expansion stage of the enterprise has been such as Chung Wah Investment, Sequoia and Jiuding Investment and other institutional investors of venture capital. As a matter of fact, as early as 2008, South Beauty raised 300 million yuan by selling part of its shares to CDH Investment and CICC. Zhang Lan, the chairman of South Beauty, said when talking about the listing topic, South Beauty is not a company that is very short of money, and the purpose of listing is to make the enterprise more standardized.

However, reviewing the listing of domestic catering enterprises in recent years, we can see that, in addition to Xi'an Catering (catering is not its main business), there are only two A-share catering companies listed on China's A-share market, listed in November 2007, Quanjude (002186) and listed in November 2009, Xiang'e love (002306); earlier listed in Hong Kong stocks, "Little Sheep" was listed in the Hong Kong stock market. "is in the Hong Kong stock market to complete the listing. Practice has proved that these listed food and beverage companies, with the power of the capital market to make the enterprise store scale to rapid expansion. However, since then, the Securities and Futures Commission did not approve the listing of new food and beverage companies. Sources said the reason is that the regulators of the industry specific considerations, one is the catering industry, "revenue, cost can not be reliably measured"; the second can not be standardized "tax and insurance for employees", which is the regulators delayed the approval of the important factors.