how to design more attractive posters for opening stores?

In the era of mobile Internet, the speed of information dissemination is getting faster and faster, and each person receives dozens of times more information every day. Brush Tik Tok, look at pictures, and every APP page is vying for users' attention.

in the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only be online, but also attract users. At the same time, you will GET your theme content, the content of poster promotion in the next second, and there are methods of direct purchase or inquiry.

so how to design it? The following seven points need more attention in the design process.

1. Prominent theme

Many posters don't know what to sell at first glance. Slogans such as "worry-free, labor-saving and money-saving" are really attractive, but these six words are too popular, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "worry-free, labor-saving and money-saving" brought by choosing you.

For promotional posters, the theme of the event should be clearly stated, such as "Buy one get one free when opening a business". Although this theme seems to be very common and rotten, the more straightforward and easy-to-understand the expression, the lower the reading cost, the more people are willing to watch it.

businesses need accurate traffic, don't they? Therefore, accurate traffic starts with accurate poster promotion design.

2. The project service is clear

The publicity theme has been determined, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer and refreshing blue correspond, and real estate posters are combined with atmospheric residential buildings; The wealth management fund uses golden yellow+gold coins+professionals as a symbol of wealth; Taekwondo enrollment poster is based on the background of China ink painting style, with corresponding service process photos on the back, which is simpler and more straightforward.

the service content of each project is very accurate, which makes people think of the corresponding project when they look at the picture, and the explanatory text makes the poster more vivid.

3. Visual project details

Visual project details include not only the course process pictures in the single page of Taekwondo, but also the course descriptions, main features, project details, etc. as well as the autumn remedial classes.

after defining the theme, put corresponding pictures, materials and color matching to make the whole poster more in line with the theme.

4. Copywriting grasps the pain point

Copywriting is more important than design skills. A good copy can make the whole poster vivid. Some copywriting triggers actions, some copywriting tells users how to buy, and some copywriting hurts users, so that users want to act when they see it, and they feel cheated if they don't buy it.

KEEP's classic short story of "self-discipline gives me freedom" and long copy, focusing on key expressions, so that users can get what they see.

5. Endorsement with trust

A good poster has a theme, copy and material. If there is a corresponding endorsement with trust, it can also be put on. For example, "started in 2111" is a kind of trust endorsement related to the start-up year; Focusing on the field of logo for more than ten years, there are more than 811 chain stores nationwide and selling 1 million copies a year. These are all good endorsements of trust.

trust endorsement+copywriting expression adds a sense of trust to the whole poster.

6. Contact information; Address+phone+WeChat QR code

Many posters are well designed, and the pictures and colors are also beautiful, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design.

Some people put the QR code very small for the sake of so-called beauty, which is euphemistically called beauty. In fact, it is not easy to spread. Nowadays, many people distribute posters in a circle of friends instead of using traditional single pages, and send them to thousands of people with one click, which will soon reach thousands of people directly. But how many people can open the posters? Do you know how many people are interested after opening it?

If they are interested and scan the code, but forget to download the original image, and can't scan it for a long time, will they give up scanning the code because of this action? This is worth pondering.

Therefore, the QR code should not be so beautiful, and it should be extremely small. Both the receipt code and the WeChat QR code should be enlarged, so that users can scan the code for details without downloading.

7. There is no watermark for high-definition pictures

With the development of science and technology, the threshold for poster design is getting lower and lower. Many of them are not professional poster designers, but they can also be made successfully through some apps, such as Maker Sticker, MAKA, Wechat business Watermark Camera, Picture Itching, Picture Monster and so on.

However, some apps don't buy members, and there will be watermarks, which should be noted, because when spread on the Internet, pictures are the signboard of a store, and a poster with watermarks or unclear pictures also lowers the level of the store.

If a large number of posters need to be made every month, it is suggested that you can choose an APP to purchase annual membership and directly make high-definition and watermark-free posters.

similarly, the design styles in these apps are also worthy of reference for beginners in poster design. Similarly, petal net, package net and remittance net can also be used as design reference. Romantic season underwear: how to make a poster for the opening of underwear stores on National Day

"Golden September and Silver 11" is a good time. Just after bidding farewell to the off-season in July and August, the opening of underwear stores will usher in a booming business. Underwear stores should be properly promoted on National Day, and new stores should be promoted on National Day. These important things are naturally inseparable from posters.

Poster is a kind of poster application used when reporting or introducing news about movies, operas, acrobatics, sports and academic reports to the public. Posters are usually posted in places related to performances, or in more eye-catching places, to inform about activities. Some posters can also be broadcast on radio and television. To know the scale of your underwear store opening promotion, you can determine how to write this line best. For example, in general: Celebrate with the country-XXXX grand opening. It can also be written as: Celebrate with the country, and XXXX opens with courtesy. First, the characteristics of posters Advertising posters hope that all sectors of society will participate. It is a kind of advertisement. Some posters are designed with art to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted in places where people can easily see them. Its advertising color is extremely strong. Commercial posters are pre-advertising and publicity for an activity, and their purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements often focus on commercial purposes. Of course, posters of academic reports are generally not commercial. Second, the classification of posters Generally speaking, posters can be divided into the following categories in terms of content. Movie poster This is a kind of poster that the theater announces the name, time, place and content of the movie. Some of these posters will be accompanied by simple posters to vividly draw the main characters in the film, so as to expand the publicity. Posters such as theatrical evening, acrobatics and sports competitions are similar to movie posters, and their content is a kind of performance activity that the audience can enjoy personally. Generally, such posters have strong participation. Posters are often designed to be novel and attractive. Academic Report This is a poster for some academic activities. Generally posted in schools or related units. How to make a poster on the computer requires steps

First of all, you need a small tool or template, and the template of the poster can be easily found from the draft design, just search for the corresponding keywords or check the filter conditions:

There are many templates, but you must know which one is suitable for you, such as this template of "nail art and beauty salon opening big reward poster":

The text in the poster template is not difficult to modify as you think. Just double-click the text, for example, double-click "New Store Opening Promotions" to change it to "There are many new store opening activities". Of course, if you need to modify the font, you can change it through the menu bar on the right:

After the text is changed, the picture will naturally keep up. How to change the picture? In fact, there are two methods, one is to double-click the picture to replace it, and the other is to click the picture and change it according to the prompt in the right menu bar:

Of course, the method of replacing the QR code is exactly the same as that of replacing the picture, so you can try it yourself, which is very convenient and simple.

After the text and pictures have been modified, the poster has actually been modified almost. If there are no other questions or requirements, you can save it and download it.